Marketing Specialist for Enrollment

Edtech.com's Summary

California Baptist University is hiring a Marketing Specialist for Enrollment. The role involves delivering marketing services to support enrollment initiatives by managing accounts and coordinating advertising across various channels including email, direct mail, online, print, broadcast, and signage. The Specialist will also develop digital assets, engage with clients and vendors, and create promotional events to boost brand awareness and enrollment.

Highlights

Manage multiple marketing campaigns for enrollment initiatives across email, print, online, broadcast, and signage.

Utilize CRM and marketing automation tools to maintain and update campaigns.

Develop and update digital content, including email communications and web assets.

Coordinate with external vendors and internal stakeholders to ensure project alignment and timely delivery.

Monitor and control promotional product inventory.

Proficiency required in Adobe Creative Cloud (Photoshop, Illustrator, InDesign), HTML, Microsoft Office, Prezi, CRM platforms (e.g., Salesforce), and marketing automation tools (e.g., Pardot).

Bachelor's degree in Marketing, Business Administration, or related field; or 1-2 years relevant experience.

Compensation ranges from $24.04 to $26.44 per hour, with a comprehensive benefits package available.

Must support and uphold the University’s Christ-centered mission and values.

No supervisory responsibilities included in position.

Marketing Specialist for Enrollment Full Description

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Posting Details

Position Information

Job Title	Marketing Specialist for Enrollment
Posting Number	S1622P
Pay Range	Compensation for this position is expected to range between $24.04 and $26.44 per hour, in alignment with what California Baptist University (CBU) reasonably anticipates paying for this role. The final rate may vary depending on the candidate’s qualifications, experience, and prevailing market conditions. In addition to competitive wages, CBU provides a comprehensive and generous benefits package to eligible employees.

Position Summary Information

Summary	The position delivers marketing services that support California Baptist University (CBU) enrollment initiatives. Responsibilities include managing accounts and coordinating advertising across multiple channels, including email, direct mail, online, print, broadcast, as well as indoor/outdoor signage, displays, and promotional materials.
Essential Duties and Responsibilities	Include the following. Other duties may be assigned. Support supervisors and admissions directors in the planning, development, and execution of enrollment marketing and communication projects, campaigns, and systems. Manage multiple projects simultaneously while upholding high standards of quality, adherence to university guidelines, and a collaborative, positive attitude. Meet established deadlines and proactively notify the supervisor if timelines are at risk. Utilize Customer Relationship Management (CRM) and marketing automation tools to maintain and update marketing campaigns. Design and update digital assets for email communications and web content. Develop engaging content for various marketing materials and platforms. Oversee promotional product inventory to ensure availability and proper usage. Stay informed on current marketing trends and best practices to enhance campaign effectiveness. Coordinate with external vendors to fulfill marketing and communication needs. Participate in discovery meetings with clients to define project scope and objectives. Collaborate with university stakeholders on concurrent projects to ensure alignment and success. Create innovative promotions and events aimed at increasing brand awareness and enrollment. Demonstrate the division’s commitment to service, excellence, humility, and dignity in all interactions with internal clients and external partners.
Supervisory Responsibilities	This position has no supervisory responsibilities.
Other Knowledge Skills and Abilities	To perform this job successfully, an individual must be able to carry out each essential duty effectively. The requirements listed below represent the knowledge, skills, and abilities necessary for the role: Demonstrated ability and willingness to live and uphold the University’s Christ-centered mission and values. Proficiency in Adobe Creative Cloud applications (Photoshop, Illustrator, InDesign, Dreamweaver, etc.) Working knowledge of HTML Strong creative thinking skills with the ability to turn ideas into actionable solutions Familiarity with project management software Excellent verbal and written communication skills Strong interpersonal abilities, flexibility, and a customer-focused approach Understanding of ordering processes and inventory control for supplies and promotional materials Ability to plan, develop, and coordinate multiple projects simultaneously Knowledge of the marketing lifecycle, including strategy, design, production, and performance measurement Technical Skills & Proficiencies Account Management Project Management Copywriting Marketing Terminology CRM Platforms (e.g., Salesforce) Marketing Automation Tools (e.g., Pardot) Email Marketing Graphic Design & Photography Software Competencies Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) Web Browsers (Chrome, Firefox, etc.) Adobe Creative Cloud Prezi PHYSICAL DEMANDS: This position requires regular standing, walking, and sitting, along with sufficient hand and finger dexterity to operate computers and office equipment. Visual acuity is necessary for reading and data entry, and clear communication skills—both verbal and auditory—are essential for in-person and phone interactions. The role may occasionally involve lifting or moving items up to 50 pounds and light physical activity, including brief periods of standing or walking. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. WORK ENVIRONMENT: This position is primarily performed in a standard office setting with minimal exposure to health or safety hazards. While most duties occur indoors under typical conditions, occasional tasks may require adherence to standard safety procedures. In rare instances, work may involve exposure to unusual elements such as extreme temperatures, dust, fumes, smoke, unpleasant odors, or loud noises.
Education and/or Experience	Bachelor’s degree in Marketing, Business Administration, or a related field from an accredited four-year college or university; or one to two years of relevant experience and/or training; or an equivalent combination of education and experience. Demonstrated success in a role requiring strong organizational and interpersonal skills.

Posting Detail Information

Open Date
Remove from Web
Open Until Filled
Special Instructions to Applicants
Nondiscrimination Statement	State and Federal law permit California Baptist University to discriminate on the basis of religion in order to fulfill its purpose. The University does not discriminate contrary to either State or Federal law.
Quick Link to Posting	https://jobs.calbaptist.edu/postings/9795

Supplemental Questions

Required fields are indicated with an asterisk (*).

* Are you a Christian?
- Yes
- No
* Do you attend church regularly?
- Yes
- No
If no, please explain (required):
(Open Ended Question)
* Are you both familiar with and not in conflict with the fundamental doctrines and practices of the California Southern Baptist Convention as stated in the Baptist Faith and Message dated June 14, 2000? (Please see above link for more information)
- Yes (I am familiar and not in conflict)
- No (I am in conflict or not familiar)

Applicant Documents

Required Documents

Optional Documents

Resume
Cover Letter
Letter of Reference 1
Letter of Reference 2
Other Document
Other Document 2
Christian Experience Essay

© 2018 California Baptist University
All rights reserved.
8432 Magnolia Ave. Riverside, CA 92504
(951) 552-8655 | hroffice@calbaptist.edu

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Original Job Description

Toggle navigation

Marketing Specialist for Enrollment Bookmark this Posting Print Preview | Apply for this Job

Posting Details

Position Information

Job Title	Marketing Specialist for Enrollment
Posting Number	S1622P
Pay Range	Compensation for this position is expected to range between $24.04 and $26.44 per hour, in alignment with what California Baptist University (CBU) reasonably anticipates paying for this role. The final rate may vary depending on the candidate’s qualifications, experience, and prevailing market conditions. In addition to competitive wages, CBU provides a comprehensive and generous benefits package to eligible employees.

Position Summary Information

Summary	The position delivers marketing services that support California Baptist University (CBU) enrollment initiatives. Responsibilities include managing accounts and coordinating advertising across multiple channels, including email, direct mail, online, print, broadcast, as well as indoor/outdoor signage, displays, and promotional materials.
Essential Duties and Responsibilities	Include the following. Other duties may be assigned. Support supervisors and admissions directors in the planning, development, and execution of enrollment marketing and communication projects, campaigns, and systems. Manage multiple projects simultaneously while upholding high standards of quality, adherence to university guidelines, and a collaborative, positive attitude. Meet established deadlines and proactively notify the supervisor if timelines are at risk. Utilize Customer Relationship Management (CRM) and marketing automation tools to maintain and update marketing campaigns. Design and update digital assets for email communications and web content. Develop engaging content for various marketing materials and platforms. Oversee promotional product inventory to ensure availability and proper usage. Stay informed on current marketing trends and best practices to enhance campaign effectiveness. Coordinate with external vendors to fulfill marketing and communication needs. Participate in discovery meetings with clients to define project scope and objectives. Collaborate with university stakeholders on concurrent projects to ensure alignment and success. Create innovative promotions and events aimed at increasing brand awareness and enrollment. Demonstrate the division’s commitment to service, excellence, humility, and dignity in all interactions with internal clients and external partners.
Supervisory Responsibilities	This position has no supervisory responsibilities.
Other Knowledge Skills and Abilities	To perform this job successfully, an individual must be able to carry out each essential duty effectively. The requirements listed below represent the knowledge, skills, and abilities necessary for the role: Demonstrated ability and willingness to live and uphold the University’s Christ-centered mission and values. Proficiency in Adobe Creative Cloud applications (Photoshop, Illustrator, InDesign, Dreamweaver, etc.) Working knowledge of HTML Strong creative thinking skills with the ability to turn ideas into actionable solutions Familiarity with project management software Excellent verbal and written communication skills Strong interpersonal abilities, flexibility, and a customer-focused approach Understanding of ordering processes and inventory control for supplies and promotional materials Ability to plan, develop, and coordinate multiple projects simultaneously Knowledge of the marketing lifecycle, including strategy, design, production, and performance measurement Technical Skills & Proficiencies Account Management Project Management Copywriting Marketing Terminology CRM Platforms (e.g., Salesforce) Marketing Automation Tools (e.g., Pardot) Email Marketing Graphic Design & Photography Software Competencies Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) Web Browsers (Chrome, Firefox, etc.) Adobe Creative Cloud Prezi PHYSICAL DEMANDS: This position requires regular standing, walking, and sitting, along with sufficient hand and finger dexterity to operate computers and office equipment. Visual acuity is necessary for reading and data entry, and clear communication skills—both verbal and auditory—are essential for in-person and phone interactions. The role may occasionally involve lifting or moving items up to 50 pounds and light physical activity, including brief periods of standing or walking. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. WORK ENVIRONMENT: This position is primarily performed in a standard office setting with minimal exposure to health or safety hazards. While most duties occur indoors under typical conditions, occasional tasks may require adherence to standard safety procedures. In rare instances, work may involve exposure to unusual elements such as extreme temperatures, dust, fumes, smoke, unpleasant odors, or loud noises.
Education and/or Experience	Bachelor’s degree in Marketing, Business Administration, or a related field from an accredited four-year college or university; or one to two years of relevant experience and/or training; or an equivalent combination of education and experience. Demonstrated success in a role requiring strong organizational and interpersonal skills.

Posting Detail Information

Open Date
Remove from Web
Open Until Filled
Special Instructions to Applicants
Nondiscrimination Statement	State and Federal law permit California Baptist University to discriminate on the basis of religion in order to fulfill its purpose. The University does not discriminate contrary to either State or Federal law.
Quick Link to Posting	https://jobs.calbaptist.edu/postings/9795

Supplemental Questions

Required fields are indicated with an asterisk (*).

* Are you a Christian?
- Yes
- No
* Do you attend church regularly?
- Yes
- No
If no, please explain (required):
(Open Ended Question)
* Are you both familiar with and not in conflict with the fundamental doctrines and practices of the California Southern Baptist Convention as stated in the Baptist Faith and Message dated June 14, 2000? (Please see above link for more information)
- Yes (I am familiar and not in conflict)
- No (I am in conflict or not familiar)

Applicant Documents

Required Documents

Optional Documents

Resume
Cover Letter
Letter of Reference 1
Letter of Reference 2
Other Document
Other Document 2
Christian Experience Essay

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Marketing Specialist for Enrollment

Edtech.com's Summary

Marketing Specialist for Enrollment Full Description

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