Marketing Specialist, Stride Tutoring

🇺🇸 Remote - US

🕑 Full-Time

💰 $49,900 - $99,000

💻 Marketing

🗓️ April 27th, 2023

Meta Google Ads Salesforce
Over 20 years ago, Stride was founded to provide personalized learning — powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed — however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.

Stride is a community of passionate leaders. Whether teachers, engineers, curriculum writers, or financial managers — whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions. Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.

The Marketing Specialist is a well-rounded individual who not only has a basic understanding of digital marketing best practices but is also comfortable being involved in both quantitative and qualitative marketing initiatives. They should have an innate curiosity to continually investigate new trends and disruptive approaches to improve the company’s acquisition results. This role will support several digital channels.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
  • Hands-on optimization of paid display and organic/paid search for the Stride Tutoring B2C business on multiple platforms including Google Display Network, Google/Bing Ads, and Google Search Console
  • Aid in backlinking efforts for offsite SEO by proactively reaching out to potential partner sites, bloggers, and monitoring journalist citation networks like HARO for opportunities.
  • Execute research into marketing software & platforms that may be required to monitor our advertising performance, our competitor’s advertising performance, or improve our creative efforts.
  • Build a high volume of landing pages for paid search, display, and email marketing segmented by audience target, using Unbounce and conduct iterative A/B testing.
  • Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease cost per lead/acquisition, increase ROI, grow volume and budgets, and reach business objectives.
  • Support the Director of Marketing, Demand Generation on execution of digital strategy across platforms and all lines of business utilizing the latest technologies and best practices.
  • Track spend pacing daily across multiple channels to ensure the marketing department remains in compliance with budgeted monthly advertising.
  • Regularly report on multi-channel & website performance in shared spreadsheets by merging data from multiple sources including Google Ads, Meta Ads, Campaign Monitor, Google Analytics, & our back-end database.
  • Create and/or review email marketing templates created by agency vendors, for use in batch or drip automation initiatives to leads and customers, segmented by varying audience types using Campaign Monitor.
  • Conduct internal audience research and provide support to external research vendors as needed to assist in identifying/understanding target audience segments, behaviors, & insights.
  • Troubleshoot website and marketing communications for potential messaging or technical issues and escalate when identified.

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

  • Four (4) years of digital marketing experience or equivalent combination of education and experience
  • Experience with eCommerce/B2C growth environment
  • Hands-on paid media experience (Agency experience a plus).
  • Proven track record of success and driving efficient growth in paid search & display.
  • Intermediate proficiency+ in Microsoft Office products.
  • Intermediate proficiency+ in Google Ads, Meta Ads, & Campaign Monitor (or comparable ESP)
  • Salesforce and Shopify experience preferred.
  • Desire for continuous learning and professional development
  • Ability to travel up to 10% of the time
  • Ability to clear required background check.
  • Excellent organizational skills, attention to detail, and a strong sense of urgency and follow-through and resourcefulness/entrepreneurial.
  • Exceptional written and oral communication skills
  • Excellent interpersonal and collaborative skills with ability to build strong working relationships.

Certificates and Licenses: None required

  • Meta (Facebook) Ads Certification
  • Google Ads certification(s)

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • This position is virtual and open to residents of the 50 states and D.C.

Compensation & Benefits: 
  • We anticipate the salary range to be $49,900 to $99,000. The upper end of this range is not likely to be offered, as an individual’s compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Eligible employees may receive a bonus. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off. 

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.  All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. 
Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)