Edtech.com's Summary

EAB is hiring a Marketing Strategy Analyst for their Appily Advance and Adult Learner Recruitment division. The role involves analyzing product performance, supporting digital analytics, and generating actionable insights to enhance marketing strategies targeted at adult learners.

Highlights

Monitor and evaluate Appily Advance product performance across partners to identify trends and improve marketing tactics.
Conduct cross-partner and longitudinal analyses to optimize products and support case studies.
Create standardized digital reporting processes for paid media and website traffic.
Serve as a subject matter expert in reporting tools such as TapClicks and Google Analytics.
Extract and analyze data using Snowflake, Tableau, and SQL to support marketing initiatives.
Bachelor’s degree required, with 2 years of data analysis experience.
Preferred skills include SQL proficiency, Tableau experience, paid media analysis, and report development in Google Analytics.
Starting salary range: $62,000 - $70,000 annually, plus eligibility for discretionary bonuses.
Comprehensive benefits including health insurance, PTO, retirement plans, parental leave, and wellness programs.
Focus on fostering diversity, equity, and inclusion consistent with EAB's mission.

Marketing Strategy Analyst, Appily Advance & Adult Learner Recruitment Full Description

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Marketing Strategy Analyst, Appily Advance & Adult Learner Recruitment

We are seeking a data-driven, curious, and highly collaborative Marketing Analytics Analyst to support Appily Advance product analytics and expand their impact across the Adult Learner Recruitment (ALR) division. This role sits within the ALR Marketing Analytics team and offers an exciting opportunity to deepen our understanding of adult learner behavior while directly contributing to audience targeting strategy and other high-impact marketing initiatives.

The analyst will own Appily Advance product performance monitoring and insights, while also taking on broader analytical support responsibilities across the ALR marketing ecosystem. This includes providing digital reporting support, surfacing actionable partner insights, and helping the team tell compelling stories through data.

This is a great opportunity for someone eager to grow in a fast-paced, matrixed environment while shaping how we use analytics to drive smarter, more personalized marketing for adult learners.

This role may be based in Richmond, VA or Washington, D.C.

Primary Responsibilities:

Appily Advance Product Analytics & Strategy

Monitor and evaluate performance of Appily Advance products across partners, identifying trends and uncovering opportunities to improve targeting, segmentation, or messaging.
Conduct cross-partner and longitudinal analysis to support product optimization, case studies, and partner-specific insights.
Support the Appily Advance team with analytics project management and content development (e.g., performance summaries, success stories, visualizations).

ALR Digital Analytics Support

Create processes that standardize digital reporting from paid media and website traffic
Act as a subject matter expert on reporting tools like TapClicks and Google Analytics
Create and maintain digital performance reports that convey critical information quickly and effectively

Data Mining, Visualization & Communication

Extract and analyze data from various sources (e.g., Snowflake, Tableau, SQL) to support Appily Advance and ALR-wide initiatives.
Build clear and actionable analysis that communicate insights to internal and external audiences.
Translate findings into compelling narratives that drive decisions, support partner communication, and elevate the visibility of Appily Advance and ALR analytics work.

Basic Qualifications:

Bachelor’s degree in business, marketing, or quantitative field
2 years’ experience using data analysis to generate insightful findings
Exceptional analytic skills with a focus on converting investigation into strategy
Strong communication skills (verbal and written) with the ability to articulate findings and strategies clearly and effectively
Detail oriented and well organized
Ability to collaborate with diverse functional areas to successfully complete projects
Strong work ethic, ability to work independently, and a desire to own projects from inception to presentation

Ideal Qualifications:

Experience in direct marketing or higher education analytics
Proficiency using SQL or other query tools/languages to perform data manipulation, with a working knowledge of databases
1+ years of experience with business intelligence software, preferably Tableau
1+ years of experience analyzing paid media performance
1+ years of experience developing reports in Google Analytics
Experience developing data focused PowerPoint presentations
Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $62,000 - $70,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

Original Job Description