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George Mason University
Marketing & Student Engagement Specialist
Analytics
Events
Higher Ed
Edtech.com's Summary
George Mason University is hiring a Marketing & Student Engagement Specialist to support day-to-day marketing operations for the Global Education Office, which serves students studying abroad and international students. The specialist monitors and posts on social media, develops content for flyers, brochures, and web pages, and provides logistical support at key events. The role also gathers and analyzes market research along with web and social media traffic.
Highlights
- Draft newsletters, announcements, and promotional materials.
- Review documents for style and brand compliance and edit for basic grammar.
- Prepare and design content and graphics for layouts across various media.
- Create the social media schedule, produce content, and monitor activity for viable actions.
- Create or procure photos and videos for events, websites, and social media.
- Update web pages and help maintain the database.
- Assist with study abroad fairs and event coordination, administer surveys, and hand out promotional materials.
- Gather website and social media traffic data and analyze usage, plus research marketing, content, and features.
- Strong written and oral communication, organization, and creativity; design principles, desktop publishing, and copywriting skills preferred.
- Part-time hourly role, hybrid eligible, with pay commensurate with experience and no visa sponsorship.
Marketing & Student Engagement Specialist Full Description
10004641
Fairfax, VA
Part-Time / Hourly Wage
Department:
Global Education Office
Classification:
GMU Worker
Job Category:
Part-Time / Hourly Wage
Job Type:
Part-Time
Location:
Fairfax, VA
Workplace Type:
Hybrid Eligible
Sponsorship Eligibility:
Not eligible for visa sponsorship
Hourly Rate:
Commensurate with experience
Criminal Background Check:
Yes
About the Department:
The units directly under Global Partnerships and Engagement (GPE) are the Global Education Office (GEO) and International Partnerships (IP). In addition, there is close collaboration with other international-focused units at the university such as Gateway, Mason Korea, and the Office of International Programs and Services (OIPS). These units collectively support the internationalization efforts of the university and in support George Mason University's Strategic Plan, serving both students studying abroad, as well as international students coming to George Mason.
About the Position:
The Global Education Office (GEO) is looking to fill the position of Marketing & Student Engagement Specialist. The ideal applicant is a fast learner and proven team player who has experience working in an office and possesses a strong knowledge of diverse social media channels. The successful candidate will assist the GEO’s marketing department in day-to-day operations, monitor and post on social media outlets, provide logistical support during key events, administer surveys, and hand out promotional materials. In addition, the Marketing & Student Engagement Specialist works with staff in developing content for various media (flyers, brochures, web pages, social media, etc.) and gathers and analyzes market research.
Responsibilities:
- Drafts newsletters, announcements, and promotional materials;
- Reviews documents for compliance with style and brand guidelines, and edits for basic grammatical content;
- Prepares and designs content and graphics for design layouts for various media;
- Distributes marketing materials to intended audiences;
- Updates web pages and revises content as provided;
- Collects content and assists with upkeep of the database;
- Assists with GEO study abroad fairs and events coordination;
- Creates social media schedule and produces content;
- Assists with generating ideas for postings;
- Monitors social media activity and identifies viable actions;
- Creates or procures photos or videos for events, websites, or social media, and produces content for intended audiences;
- Supports presentation materials by gathering quotations, statistics, videos, and photos;
- Gathers web site and social media traffic and analyzes usage;
- Performs marketing, content, and feature research; and
- Performs other duties as assigned.
Required Qualifications:
- Ability to be organized and detail oriented;
- Strong written and oral communicator;
- Team player who can collaborate with others and enjoys meeting students; and
- Creativity, flexibility, and the ability to multi-task on projects throughout the year.
Preferred Qualifications:
- Strong knowledge of basic design principles, styles, and communication standards;
- Ability to use desktop publishing and graphic design tools;
- Editorial, persuasive, and copywriting skills; and
- Multimedia (photography or video) skills.
Instructions to Applicants:
For full consideration, applicants must apply for the Marketing & Student Engagement Specialist at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a cover letter and resume for review.
Posting Open Date: October 12, 2026
For Full Consideration, Apply by: October 26, 2026
Open Until Filled?: Yes
Mason Ad Statement
George Mason University is a nationally ranked R1 research university committed to creating a more just, free, and prosperous world. With 40,000 enrolled students, George Mason is the largest and most diverse public research university in Virginia, offering degree programs at the master's, doctoral, and professional level, along with certificates and credentials.
George Mason fosters an All Together Different environment for students, faculty, and staff, driven by our core beliefs. We believe in inclusivity over exclusivity; we believe in advancing our mission by being willing to take risks, not avoiding them; and we believe our best work is possible when we apply our diversity of origin, identity, circumstance, and thought.
Equity Statement
George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.
Campus Safety Information
Mason’s Annual Security and Fire Safety Report is available at http://police.gmu.edu/annual-security-report/
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