Marketing Technology Manager

🇺🇸 Charlotte, North Carolina 🕑 Full-Time 💰 $57K - $61K 💻 Marketing 🗓️ November 10th, 2026

Salesforce CRM PK

Edtech.com's Summary

UNC Charlotte is hiring a Marketing Technology Manager. This role manages Digital and Professional Learning's marketing technology, including website development on WordPress, marketing automation using Salesforce Marketing Cloud, and performance measurement with tools like Google Analytics and Salesforce. The manager also maintains integrations and supports campaign execution and analytics to optimize marketing initiatives.

Highlights

Develop, maintain, and govern Digital and Professional Learning websites on WordPress including new pages and landing sites.

Administer marketing automation via Salesforce Marketing Cloud, coordinating email campaigns and automated communication journeys.

Analyze and measure campaign effectiveness using Google Analytics (GA4) and Salesforce tools.

Integrate and maintain CRM, CMS, marketing automation, and analytics platforms supporting lead generation and data-driven decisions.

Stay current with digital marketing and marketing technology trends to support MarComm team strategies.

Required bachelor’s degree or equivalent education and experience in relevant fields.

Preferred experience includes CMS website development (CSS, theme customization, responsive design), Salesforce Marketing Cloud certification or proficiency, and Google Analytics certification or proficiency.