Southern New Hampshire University
Marketing Technology Operations Manager
Edtech.com's Summary
- Lead technical operations to identify process gaps and implement scalable, high-quality Martech solutions.
- Manage system audits, landing page optimization, and marketing technology workflow and tasks.
- Oversee resolution of marketing technology support tickets and improve user experiences.
- Maintain adoption and innovation within the marketing technology stack.
- Translate technical requirements for non-technical audiences and collaborate across departments.
- Monitor email IP health and support marketing initiatives within CRM, SIS, LMS, and internal systems.
- Requires 5+ years in process improvements with technology, 3+ years managing Marketing Technology solutions focused on Salesforce Marketing Cloud, and 3+ years of CRM experience.
- Bachelor's degree required.
- Annual salary range: $70,729 - $113,188 with a target hiring range of $78,155 - $105,739.
- Benefits include medical, dental, vision insurance, 5 weeks PTO, employer-funded retirement, free tuition, parental leave, and mental health resources.
Marketing Technology Operations Manager Full Description
Southern New Hampshire University is a team of innovators. World changers. Individuals who believe in progress with purpose. Since 1932, our people-centered strategy has defined us â and helped us grow a team that now serves over 180,000 learners worldwide.
Our mission to transform lives is made possible by talented people who bring diverse industry experience, backgrounds and skills to the university. And today, we're ready to expand our reach. All we need is you.
Make an impact â from near or far
At SNHU, you'll have the option to work remotely in the following states: Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin and Wyoming.
We ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions. Employees must reside in, and work from, one of the above approved states.
The opportunity
The Marketing Technology Operations Manager will support SNHU's mission and vision for growth by improving marketing technology solutions to enhance student engagement and communications. You will support the Marketing and Technology team's success by ensuring technical readiness, driving process improvements, coordinating quality assurance efforts, and identifying opportunities to enhance system performance and team efficiency. You will report to the Director of Marketing Automation. LI-Remote
What you'll do:
- Identify gaps in processes, surface inefficiencies, and equip the Martech team with the frameworks, documentation, and support needed to deliver scalable, high-quality solutions, leading technical operations.
- Lead complex, cross-functional initiatives such as system audits, landing page optimization, and process reengineering. Identify opportunities to improve system performance, workflows, and implement scalable solutions that support long-term team growth and Martech innovation.
- Use expertise in the marketing technology stack to manage the Marketing Technology workflow and team tasks.
- Improve Marketing Technology processes and workflows for maximum efficiency.
- Oversee the resolution of support tickets related to marketing technology and address issues as they arise
- Improve the user experience through the use of marketing technology and engagement strategies.
- Maintain and drive continued adoption within SNHU's marketing technology stack by identifying opportunities for innovation and improvement.
- Provide technical resources and expertise to the Martech team to ensure they have the resources and information needed to build automation workflows.
- Translate technical requirements into clear, accessible information for nonâtechnical audiences
- Collaborate with partners across the organization to ensure that marketing technology solutions are scalable, functional, and aligned with organizational goals.
- Monitor the health and deliverability of SNHU's email sending IP addresses.
- Support the inception and delivery of marketing initiatives within the internal CRM portfolio, SIS, LMS, and other internal systems.
- Attendance, punctuality, and reliability are essential functions of this role.
- Other responsibilities as assigned
What we're looking for:
- 5+ years of experience implementing process improvements and workflows through technology
- 3+ years of experience managing Marketing Technology solutions, with a primary focus on Salesforce Marketing Cloud such as building email journeys and automations
- 3+ years of CRM experience
- Bachelor's degree
- Experience translating complex technical requirements into scalable solutions, improving marketing technology systems, and using data to support ongoing improvements
We believe real innovation comes from inclusion - where different experiences, perspectives and talents are celebrated. So if you're wondering whether SNHU is right for you, take the leap and apply. You might be just the person we're looking for.
Compensation
The annual pay range for this position is $70,729.00 - $113,188.00. Actual offer will be based on skills, qualifications, experience and internal equity, in addition to relevant business considerations. We expect this position to be hired in the following target hiring range $78,155.00 - $105,739.00.
Exceptional benefits (because you're exceptional)
You're the whole package. Your benefits should be, too. As a full-time employee at SNHU, you'll get:
High-quality, low-deductible medical insurance
Low to no-cost dental and vision plans
5 weeks of paid time off (plus almost a dozen paid holidays)
Employer-funded retirement
Free tuition program
Parental leave
Mental health and wellbeing resources
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