Owensboro Community and Technical College
Marketing/Communication Specialist
Edtech.com's Summary
HealthForce Kentucky is hiring a Marketing/Communication Specialist. The role involves developing and executing public relations, social media, advertising, and internal communications strategies to support the organization's goals, including lead generation and event scheduling in collaboration with partners.
Highlights
- Generate leads, promote programs, and engage potential customers to schedule events.
- Collaborate with HealthForce team and multiple organizations.
- Create content for fact sheets, brochures, articles, videos, and digital signage.
- Track website and digital traffic analytics.
- Manage marketing and communication materials inventory and organization.
- Extensive travel required, up to 75% with overnight stays up to 50%.
- Bachelor’s degree in business management, marketing, or communication with six years of relevant experience required.
- Master’s degree and eight years of experience preferred.
- Expertise in independent decision-making, strategic initiatives, and program promotion on site visits.
- Valid, unencumbered driver’s license required.
Marketing/Communication Specialist Full Description
Title: Marketing/Communication Specialist
Salary Range: Commensurate with experience
Contract Term Length: 12 Months
Standard Hours: 37.5
Work Location: On-Site
FLSA Status: Exempt
College: Owensboro Community & Technical College
Campus Location: Owensboro Community College
Department: HealthForce Kentucky
Total Rewards
Owensboro Community & Technical College offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity, including:
- Exceptional health care, vision, and dental coverage for you and your family
- Tuition reimbursement/waiver for you, your spouse, and dependents
- 403(b) retirement plan: a 5% employee contribution receives a 10% employer match
- Vacation/Sick Time
- Work-Life Balance
- 9.5 Paid Holidays
- 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions
- Employee Assistance Program
Job Summary
HealthForce Kentucky – Owensboro, KY is a 501(c)(3) nonprofit organization dedicated to developing pipelines and pathways for P-12 and postsecondary students to enter healthcare professions throughout the Commonwealth of Kentucky.
Learn more about: HealthForce Kentucky: HealthForce Kentucky https://www.healthforcekentucky.org - Owensboro, Kentucky OCTC: https://owensboro.kctcs.edu - Owensboro and surrounding areas: https://visitowensboro.com
HealthForce Kentucky, in partnership with Owensboro Community and Technical College, is seeking a qualified and motivated individual for the position of Marketing/Communication Specialist. This role will report to the Chief Executive Officer.
This position employs a variety of communication, sales, and marketing methods in areas related to public relations, preparing crisis communications, internal communications, executive communications, social media, advertising/digital marketing, recruitment materials, develop lead generations, visits sites and work with customers to schedule events, and Strategic Engagement Management plans/communications to support the organization’s goals.
Job Duties:
• Generate leads and follow-up with contacts, promote the program, and engage potential customers to schedule events.
• Work cooperatively and collaboratively with HealthForce Team and interface with multiple organizations.
• Research and translate complex subject matters to produce content for fact sheets, brochures, articles, newspapers, videos, digital signage, and other internal/external communications.
• Track analytics of website and digital traffic.
• Monitor, organize, update and inventory marketing and communication materials.
• Extensive travel is up to 75%; overnight stays up to 50% of the time. Home most weekends.
• Other duties as assigned.
Minimum Qualifications:
• Bachelor’s degree in business management, marketing, communication or similar with six (6) years of relevant work experience or equivalent.
• Valid, unincumbered driver’s license is required.
Preferred Qualifications:• Master’s degree and eight (8) years of relevant experience is preferred.
Additional Skills Requested:• Perform duties with expert knowledge of concepts, practices, and procedures.
• Proactively recognize business needs and impact of issue at hand; identifies and implements new creative solutions, (both short/long term) that may extend beyond assigned area.
• Autonomy in decision-making for daily activities; ability to be a self-starter, operate independently, provide strategic initiative with management. May provide general guidance, mentorship, or indirect supervision to colleagues. Provide site visits to promote program awareness and engagement of potential customers.
• Communicate directly with program leadership; expected to provide direction to external contacts. Must work cooperatively and collaboratively with others.
• Responsible for task assignment and coordination. Apply institutional policies and procedures.
Employee Rights - Employee Polygraph Protection Act
Equal Opportunity Employer - The Kentucky Community and Technical College System is an equal educational and employment opportunity institution.
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