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Columbia University
Media and Advertising Specialist
Higher Ed
Marketing
Edtech.com's Summary
Columbia University is hiring a Media and Advertising Specialist to coordinate marketing strategies that drive enrollment for a subset of programs within its School of Professional Studies (SPS), including specialized Master's, high school, and summer programs. Reporting to the Director, Media and Advertising, this role works cross-functionally with internal teams and a partner agency to plan, track, and assess marketing and advertising initiatives. It also involves research into new advertising opportunities and competitive positioning in the market.
Highlights
- Assists the marketing team and program directors in identifying target populations for each program
- Collaborates with stakeholders to translate marketing goals into coordinated action plans that drive enrollments for specialized Master's, high school, and summer programs
- Coordinates cross-functional marketing project plans, tracking deliverables and timelines and adjusting implementation to support program goals
- Assesses the effectiveness and impact of marketing, advertising, and communications initiatives
- Conducts research exploring advertising opportunities and identifying new targets and competitors in the market
- Supports events digitally alongside the marketing and recruitment teams
- Monitors program- and school-level strategy performance, analyzing and reporting on outcomes and next steps
- Requires a bachelor's degree or equivalent related experience and 2-4 years of related work experience
- Prefers an advanced degree and experience in higher education, plus proficiency with the Office Suite and Google Analytics
- Pays $67,300-$73,000 per year
Media and Advertising Specialist Full Description
About the Role
Columbia University's School of Professional Studies is hiring a Media and Advertising Specialist to coordinate marketing strategies for a subset of SPS's programs, including specialized Master's, high school, and summer programs. Reporting to the Director, Media and Advertising, this role works with internal teams and a partner agency to ensure marketing tactics align with program goals.
What You'll Do
- Assist the marketing team, program directors, and program operations directors in identifying target populations for each program
- Engage and collaborate with stakeholders to translate marketing goals into coordinated action plans that drive enrollments for specialized Master's, high school, and summer programs
- Coordinate cross-functional marketing project plans, track deliverables and timelines, and adjust implementation details to support program goals
- Assess the effectiveness and impact of marketing, advertising, and communications initiatives
- Conduct research projects exploring advertising opportunities and identifying new targets and competitors in the market
- Collaborate with marketing and recruitment teams to support events digitally
- Monitor the effectiveness of program- and school-level strategies, analyzing and reporting on outcomes and recommended next steps
What You'll Need
- Bachelor's degree and/or equivalent related experience required
- 2-4 years of related experience
- Advanced degree in a relevant area preferred; experience in higher education preferred
- Significant experience with the Office Suite (Excel, PowerPoint, Word) and analytics programs (Google Analytics)
- Experience with response-driven campaigns or programs (print and online)
- Excellent interpersonal, oral, and written communication skills
- Demonstrated ability to manage multiple projects simultaneously
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