University of South Carolina is hiring a NIL Brand Engagement Coordinator. The coordinator identifies and secures NIL opportunities for student-athletes, manages relationships with external brands, and ensures compliance with relevant regulations while providing education and support to student-athletes and staff.
Highlights
Develop NIL opportunities by prospecting, researching, and establishing brand partnerships locally, regionally, and nationally.
Manage the full sales cycle including cold-calling, appointment setting, proposal presentation, negotiation, and contract closure.
Support student-athletes in fulfilling NIL agreements, coordinating deliverables, and maintaining communication with brand partners for compliance.
Collaborate with Compliance Services to monitor, disclose, and report NIL activities per NCAA, SEC, university, federal, and state regulations.
Coordinate educational workshops on NIL policies, financial literacy, branding, and personal marketing for student-athletes, coaches, staff, and third parties.
Serve as the primary contact for companies interested in engaging with Gamecock athletes, ensuring high-quality service and engagement.
Requires a bachelor's degree in a related field plus two or more years of job-related experience or an equivalent combination of certification, training, education, and/or experience.
Preferred experience includes sports, NIL, college athletics, and sponsorship backgrounds.
Excellent written, verbal, and interpersonal communication skills are essential for relationship building and deal negotiation.
The position is full-time (37.5 hours/week) with a flexible schedule and offers a benefits package including health and life insurance, retirement, paid leave, and professional development opportunities.
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by August 11, 2025.
The University of South Carolina offers a valuable benefits package including but not limited to:
Health and Life Insurance
Retirement Programs
Paid Tuition
Dependent Scholarships
Annual Leave
Sick Leave
13 Paid Holidays (including an extended December holiday)
Paid Parental Leave
Professional Development Opportunities
Click here to learn more about why you should work at USC.
This position is being re-posted on 07/21/2025. If you have applied for this position previously, your application is still active in the system. There is no need to re-apply.
Posting Details
Posting Summary
Logo | Posting Number | STA00335PO25 Job Family | Athletics Administration Job Function | Athletics Administration USC Market Title | Athletics Administrator Link to USC Market Title | https://uscjobs.sc.edu/titles/132064 Job Level | P2 - Professional Business Title (Internal Title) | NIL Brand Engagement Coordinator Campus | Columbia Work County | Richland College/Division | Athletics Department | ATH Department of Athletics State Pay Band | Unclassified Approved Starting Salary | Salary commensurate with qualifications (0.00) Advertised Salary Range | Salary commensurate with qualifications. Location of Vacancy | Part/Full Time | Full Time Hours per Week | 37.5 Work Schedule | Generally 8:30am – 5:00pm. Willing to work a flexible work schedule to meet the needs of the department. Basis | 12 months Job Search Category | Administrative
About USC
About University of South Carolina | From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Benefits for FTE Positions The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary | The NIL (Name, Image & Likeness) Brand Engagement Coordinator is responsible for identifying, securing, and executing on student-athlete NIL opportunities including, but not limited to: student-athlete appearances, traditional brand endorsements, and in-kind deals. This position will be responsible for building relationships with external brands to maximize the NIL efforts for the University of South Carolina and its student-athletes, coaches, staff, and recruits. This role will also serve as a point of contact for external companies seeking to engage with Gamecock athletes, ensuring a high level of service and sustained engagement. Job Related Minimum Required Education and Experience | Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience. Required Certification, Licensure/Other Credentials | Preferred Qualifications | Experience in Sports / NIL / College Athletics and/or sponsorship. Knowledge/Skills/Abilities | Ability to prospect, build, and maintain strong relationships with external brands, businesses, and community partners to generate NIL opportunities. Excellent written, verbal, and interpersonal communication skills to effectively promote student-athletes and negotiate deals with brand partners.
Job Duties
Job Duty | Develop NIL opportunities for student-athletes by prospecting, researching, and securing brand partnerships at the local, regional, and national levels. Manage the full sales cycle including cold-calling, setting appointments, presenting proposals, negotiating deals, and closing contracts working in conjunction with player representation as needed. Serve as a point of contact for companies seeking to engage with Gamecock student-athletes, ensuring high-quality service and sustained brand engagement. Essential Function | Yes Percentage of Time | 40Job Duty | Support student-athletes in meeting the obligations of their NIL agreements, including coordinating deliverables such as appearances, social media posts, and endorsements. Ensure timely and professional execution of all commitments, maintain communication with brand partners, and track fulfillment for compliance and reporting purposes. Essential Function | Yes Percentage of Time | 30Job Duty | Collaborate with the Office of Compliance Services to ensure all student-athlete NIL activities are properly monitored, disclosed, and reported in accordance with NCAA, SEC, university, federal, and state regulations. Develop and implement internal processes for timely NIL disclosure, assist in auditing and reviewing NIL agreements, educate student-athletes and staff on compliance requirements, and stay updated on evolving legislation to proactively adjust policies and reporting systems. Essential Function | Yes Percentage of Time | 20Job Duty | Coordinate educational resources and workshops for student-athletes, coaches, staff, and third parties about NIL policies, financial literacy, branding, and personal marketing. Meet with recruits as needed. Serve as liaison with Student-athlete Development staff to ensure coordination and collaboration with their education efforts. Essential Function | Yes Percentage of Time | 10
Position Attributes Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive | No Hazardous weather category | Non-Essential
Posting Detail Information
Number of Vacancies | 1 Desired Start Date | Job Open Date | 05/05/2025 Job Close Date | 08/11/2025 Open Until Filled | No Special Instructions to Applicant | Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.We are only accepting applications submitted by August 11, 2025.
The University of South Carolina offers a valuable benefits package including but not limited to:
Health and Life Insurance Retirement Programs Paid Tuition Dependent Scholarships Annual Leave Sick Leave 13 Paid Holidays (including an extended December holiday) Paid Parental Leave Professional Development Opportunities Click here to learn more about why you should work at USC.
This position is being re-posted on 07/21/2025. If you have applied for this position previously, your application is still active in the system. There is no need to re-apply. Quicklink for Posting | https://uscjobs.sc.edu/postings/186854 EEO Statement | The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Supplemental Questions
Required fields are indicated with an asterisk (*).
* Do you have at least a Bachelor’s Degree in a job- related field and 2 or more years of job- related experience, which may be substituted by an equivalent combination of job- related certification, training, education, and/or experience?
Yes
No
Applicant Documents
Required Documents
Resume
Optional Documents
Cover Letter
List of References and Contact Information
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