Edtech.com's Summary

Bright Horizons is hiring a Paid Media Campaign Manager who will manage and optimize paid media campaigns to drive high quality leads for center enrollments. The role involves campaign execution, data analysis, testing, and close collaboration with agency partners to enhance performance while preserving the brand voice.

Highlights

Manage and optimize paid campaigns across Google, Meta, and other platforms
Analyze campaign data and identify trends to improve results
Oversee campaign asset trafficking and ensure proper tracking
Implement A/B testing to optimize creative and audience targeting
Collaborate with agency partners and external vendors
Conduct ongoing competitive and industry research for growth opportunities
Proficient in Google Analytics, Google Ads, and Meta Ads
Bachelor's degree in Marketing or related field with 3-5 years digital marketing experience
Preferred skills include SEM, paid social, programmatic campaigns, and project management
Benefits include medical, dental, vision insurance, 401(k), life insurance, and disability coverage

Paid Media Campaign Manager Full Description

Paid Media Campaign Manager

Newton, Massachusetts, United States of America, 02459

Corporate

Full time

Primary Purpose

The Paid Media Campaign Manager will manage and optimize all paid campaigns with the primary focus on driving high quality leads for center enrollments. The ideal candidate will have a deep understanding of paid media trends, algorithms, audience engagement strategies, execution, and analytics to maximize efficiency and drive growth. This role requires a passionate and data driven digital marketer and creative thinker who can drive paid media growth while maintaining our brand voice and values.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

Essential Functions/Responsibilities

Campaign Management: Manage and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance. Ability to execute in platform.
Campaign Optimization: Analyze campaign data, identify trends, and develop actionable insights to improve performance.
Campaign Tracking: Responsible for trafficking campaign assets and ensuring proper tracking is in place.
Testing and Innovation: Implement A/B testing to optimize creative, audiences, and customer experience to drive acquisition.
Partnership: Work closely with agency partners and 3rd party vendors (Google, Meta, etc.) to ensure optimizing campaigns and driving results.
Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities.

Minimum Qualifications:

Bachelor's Degree in Marketing, or a related field
3-5 years experience in digital or performance marketing

Preferred Qualifications:

Ability to execute SEM, Paid Social, and Programmatic campaigns across B2C or ecommerce
Familiarity with and understanding of the broad scope of paid channels like direct mail, email, YouTube, etc.
Strong analytical skills with proficiency in Google Analytics, Google Ads, Meta Ads
Excellent project management skills, with the ability to manage multiple projects and deadlines
Strong understanding of digital marketing best practices specifically across SEM and Paid Social
Exceptional communication and interpersonal skills, with the ability to work within a team environment
Agency experience is a plus

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

Medical, dental, and vision insurance
401(k) retirement plan
Life insurance
Long-term and short-term disability insurance

Original Job Description

Paid Media Campaign Manager

Newton, Massachusetts, United States of America, 02459

Corporate

Full time

Primary Purpose

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Essential Functions/Responsibilities

Campaign Management: Manage and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance. Ability to execute in platform.
Campaign Optimization: Analyze campaign data, identify trends, and develop actionable insights to improve performance.
Campaign Tracking: Responsible for trafficking campaign assets and ensuring proper tracking is in place.
Testing and Innovation: Implement A/B testing to optimize creative, audiences, and customer experience to drive acquisition.
Partnership: Work closely with agency partners and 3rd party vendors (Google, Meta, etc.) to ensure optimizing campaigns and driving results.
Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities.

Minimum Qualifications:

Bachelor's Degree in Marketing, or a related field
3-5 years experience in digital or performance marketing

Preferred Qualifications:

Ability to execute SEM, Paid Social, and Programmatic campaigns across B2C or ecommerce
Familiarity with and understanding of the broad scope of paid channels like direct mail, email, YouTube, etc.
Strong analytical skills with proficiency in Google Analytics, Google Ads, Meta Ads
Excellent project management skills, with the ability to manage multiple projects and deadlines
Strong understanding of digital marketing best practices specifically across SEM and Paid Social
Exceptional communication and interpersonal skills, with the ability to work within a team environment
Agency experience is a plus

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

Medical, dental, and vision insurance
401(k) retirement plan
Life insurance
Long-term and short-term disability insurance

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Paid Media Campaign Manager

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