EAB
Paid Media Manager
Edtech.com's Summary
- Lead paid media campaigns across Search, Social, and Programmatic platforms including Google Ads, Meta Ads, LinkedIn Ads, TikTok, Reddit, YouTube, and Snapchat.
- Develop sophisticated strategies for audience targeting, bidding, and measurement.
- Oversee campaign pacing, budget allocation, and maintain high quality in complex campaign builds.
- Serve as a digital marketing advisor by interpreting campaign data and delivering strategic recommendations to clients.
- Present campaign insights and optimization strategies in client meetings.
- Mentor and coach Paid Media Executives and junior staff, sharing best practices and platform knowledge.
- Identify process improvements to enhance team workflows and operational efficiency.
- Stay current with emerging advertising platforms, trends, and best practices.
- Manage multiple campaigns and priorities and support the growth of Hybrid's Paid Media function.
- Requires a Bachelor's degree or equivalent, 4-6+ years of paid media management experience in agency or client-facing roles, strong analytical skills, and excellent communication.
Paid Media Manager Full Description
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.
For more information, visit our Careers page.
Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story
The Role in Brief:
Paid Media Manager, Hybrid
Hybrid is seeking an experienced, strategic, and results-driven Paid Media Manager to join our growing Digital team. This role is ideal for a paid media professional who enjoys balancing hands-on campaign execution with leadership, mentoring, and strategic planning.
As a Paid Media Manager, you will oversee high-performing paid media campaigns across Search, Social, and Programmatic channels while partnering with Account Directors, Digital leadership, and clients to develop innovative marketing strategies that drive enrollment and brand growth for higher education institutions worldwide.
In addition to managing complex digital campaigns, you'll play a key role in developing team capabilities, improving operational processes, and helping shape the continued growth of Hybrid's Paid Media function. This is an outstanding opportunity for someone looking to expand their leadership experience while remaining deeply involved in digital strategy and campaign performance.
This hire will be based in our Philadelphia, PA office.
Primary Responsibilities:
The Paid Media Manager is responsible for leading the planning, execution, optimization, and strategic direction of paid media campaigns while supporting the growth and development of Hybrid's Digital team.
Campaign Strategy & Execution
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Lead the planning, launch, optimization, and reporting of paid media campaigns across Search, Social, and Programmatic channels.
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Develop sophisticated campaign strategies, audience targeting, bidding approaches, and measurement frameworks.
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Oversee campaign pacing, budget allocation, and performance to ensure client goals are achieved.
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Manage complex campaign builds while maintaining exceptional quality and attention to detail.
Client Strategy & Performance
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Serve as a trusted digital marketing advisor to clients by translating campaign performance into strategic recommendations.
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Present campaign insights, reporting, and optimization strategies during client meetings.
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Develop detailed performance analyses, competitor research, and actionable recommendations.
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Partner with Account Directors to support integrated media planning and long-term client success.
Team Leadership & Development
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Mentor, coach, and support Paid Media Executives and junior team members.
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Share best practices, technical expertise, and platform knowledge across the Digital team.
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Identify opportunities to improve team workflows, campaign processes, and operational efficiency.
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Foster a collaborative, high-performing team environment focused on continuous learning and innovation.
Digital Innovation & Operational Excellence
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Stay current on emerging advertising platforms, industry trends, and evolving best practices.
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Leverage Google, Meta, LinkedIn, TikTok, Reddit, YouTube, Snapchat, and other advertising platforms to deliver innovative client solutions.
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Manage multiple client campaigns and competing priorities while ensuring timely execution.
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Support the continued growth and evolution of Hybrid's Paid Media capabilities.
Basic Qualifications:
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Bachelor's degree preferred or equivalent professional experience.
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4-6+ years of experience managing paid digital media campaigns in an agency or similar client-facing environment.
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Demonstrated experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other major paid media platforms.
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Strong knowledge of Google Analytics, Google Tag Manager, campaign tracking, and performance reporting.
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Experience presenting campaign strategy and results to clients and senior stakeholders.
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Excellent analytical, organizational, and problem-solving skills.
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Strong written and verbal communication skills.
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Ability to manage multiple projects and deadlines in a fast-paced environment.
Ideal Qualifications:
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Experience leading or mentoring digital marketing team members.
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Experience managing six-figure digital advertising budgets across multiple client accounts.
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Deep understanding of paid Search, Paid Social, Programmatic, audience targeting, and attribution.
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