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Ascend Learning
Paid Media Specialist
Edtech.com's Summary
Ascend Learning is hiring a Paid Media Specialist. The role involves executing and optimizing digital advertising campaigns across multiple brands and channels to drive customer acquisition and business growth, while supporting campaign setup, trafficking, quality assurance, budget pacing, and performance analysis.
Highlights
- Execute and optimize paid media campaigns across search, shopping, social, and other digital platforms.
- Support campaign setup, trafficking, budget pacing, quality assurance, audience creation, tracking, and reporting.
- Assist with affiliate and influencer marketing initiatives.
- Analyze campaign data to improve ROAS, CPA, and conversion rates.
- Proficiency required in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and related platforms.
- Bachelor's degree preferred with 3+ years of experience in paid media campaign management.
- Strong organizational, communication, and collaboration skills essential.
- Annual salary range of $62,700 to $89,650 with eligibility for incentive bonuses.
- Offers comprehensive benefits including health, dental, vision insurance, 401(k) match, paid time off, and wellness programs.
- Supports an inclusive, values-driven culture focusing on diversity and belonging.
Paid Media Specialist Full Description
Paid Media Specialist
Category: Marketing
Req ID: 1344
Date: Sep 8, 2026
Location: Leawood, KS, US, 66211 Burlington, MA, US, 01803 Remote, US
We Impact Lives Through Purpose-Driven Work in A People First Culture
Ascend Learning, a leading healthcare and learning technology company, is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers.
Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025.
We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.
WHAT YOU'LL DO
As a Paid Media Specialist, reporting to the Sr. Manager Paid Media, you will execute and optimize digital advertising campaigns across multiple brands and channels, helping drive efficient customer acquisition and business growth. Working closely with the Paid Media Managers, you will support campaign setup, trafficking, quality assurance, budget pacing, and ongoing performance optimization across search, shopping, social, and other digital platforms. You will assist with affiliate and influencer marketing initiatives, build and manage target audiences, ensure accurate tracking and measurement, and contribute to performance reporting and analysis. By monitoring campaign results and identifying opportunities for improvement, you will help maximize key metrics such as ROAS, CPA, and conversion rates while maintaining best practices, operational excellence, and a strong focus on continuous learning and optimization.
WHERE YOU’LL WORK
This position will work a hybrid schedule from our Burlington, MA or Leawood, KS office location. Remote candidates will be considered within the United States.
HOW YOU’LL SPEND YOUR TIME
- Reports to the Sr. Manager Paid Media while receiving day-to-day direction and prioritization from the Paid Media Managers
- Executes paid media campaigns across all assigned brands and channels
- Supports campaign setup, trafficking, optimization, pacing, and quality assurance
- Supports execution of affiliate and influencer programs
- Maintains paid media processes, documentation, and operational best practices
- Supports audience creation, tracking implementation, and reporting needs
- Provides flexible strategic support and recommendations as needed
WHAT YOU'LL NEED
- Bachelor’s degree preferred
- 3+ years of experience executing and optimizing paid media campaigns across search, shopping, social, and other digital channels
- Experience with campaign setup, trafficking, QA, budget pacing, and performance optimization
- Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and related advertising platforms
- Strong understanding of audience targeting, tracking, reporting, and performance measurement
- Ability to analyze data and make recommendations to improve ROAS, CPA, conversion rate, and overall campaign performance
- Strong organizational, communication, and collaboration skills
- Detail-oriented, proactive, and driven by continuous learning and improvement
HIRING RANGE
The current full-time, annualized base pay hiring range for this role is $62,700.00-$89,650.00. In accordance with applicable state laws, we are providing the expected pay range for this position. Individual compensation will be determined by various factors, including relevant experience, qualifications, current business needs and local market factors. Most regular, full-time employees are eligible to participate in an Ascend incentive bonus or sales plan.
BENEFITS
- Health, dental, and vision insurance
- Company paid life Insurance
- 401(k) with company match
- Paid time off and parental leave
- Employee assistance program
- Other wellness programs such as Headspace and Airvet
- Charitable matching program
Fostering A Sense of Belonging
Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued, and be authentic. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.
Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S.-based positions with Ascend Learning, LLC must be legally authorized to work in the United States, and verification of employment eligibility will be required at the time of hire.
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