Persistence Communications Manager

Job Profile:

IT Project Specialist 3

Job Family:

IT Project Management

Time Type:

Full time

Max Pay - Depends on experience:

$86,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary:
Works closely and collaboratively with project managers and product managers to assist with intermediate to complex tactical tasks for project/product execution; develops and maintains relationships with the project/product team members; is committed to project/product success.

Job Description:

Do you enjoy building personalized communication experiences that make a real impact on student success? If you thrive in fast-paced environments, love working with the latest technologies, and want your work to reach students across the globe, we want to hear from you. Apply today for the Persistence Communications Manager role at EdPlus!

ASU EdPlus is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.

Want to know more about working at EdPlus? Click here!

We're seeking a talented and versatile Persistence Communications Manager to join our high-performing Product & UX Technology team. Every day you will make a difference in the lives of others by designing, implementing, evaluating and managing targeted communication campaigns and experiences aligned with student persistence and success goals. Your efforts will include reaching national and international audiences through various engagement channels. You will possess the technical expertise to create, deploy and measure mass communication campaigns and will manage multiple campaigns in coordination with project leads and stakeholders, reporting back results to leadership and client units.

NOTE: This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale, AZ.

Essential Duties:

Design & execute communication strategies to improve student understanding of complex processes (e.g., financial aid):

• Develop and implement communication flows that simplify and demystify complex processes and lead to student/learner task completion.

• Create personalized and segmented communication campaigns that proactively address common student questions and barriers, helping students navigate critical deadlines and requirements.

• Collaborate with stakeholders to ensure messaging is clear, accessible, highly customized and tailored to specific student populations.  

• Use data-driven insights to identify pain points in student understanding and design campaigns that directly address these areas for improved comprehension and engagement.

• In coordination with multiple stakeholders, manage communication flows related to graduation and other keystone moments of the student experience.

Design communication strategies to improve student outcomes:

• Partner with career services and employer stakeholders to develop communications that connect students to career resources, skill development programs, and networking opportunities.

• Focus efforts on delivering on the promise of hyper-personalization and mass 1:1 experiences, inclusive of communication efforts.

• Highlight alumni success stories and pathways to employment in key industries to inspire, motivate and delight students.

• Track and analyze engagement with ROI and career-focused communication to continually optimize messaging and delivery methods for maximum impact.

Design communication strategies to improve student registration and persistence toward graduation:

• Design campaigns that encourage timely course registration and help students overcome obstacles that may delay their academic progress.

• Incorporate college-specific resources, events, and academic opportunities into messaging to build a stronger connection between students and their academic home.

• Implement targeted messaging strategies to re-engage students at risk of stopping out and guide them back toward academic momentum.

• Conduct tests and analysis using new technologies, to determine what works and what doesn't work in how we support student success.

• Develop communication flows that celebrate positive student milestones to foster motivation and persistence.

• Partner with Success Center and other units across the ASU Enterprise to promote proactive outreach campaigns tailored to specific student groups, such as those nearing degree completion, non-enrolled students, or those needing additional support.

General Responsibilities:

• Assume or coordinate other duties or projects as assigned or directed.

NOTE: This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale, AZ.

Desired Qualifications:

• Experience with Marketing Cloud, inclusive of Journey Builder, is highly desired.

• Demonstrated proficiency creating mobile responsive email communications and templates using HTML, CSS, and AMPScript.

• Demonstrated willingness to adopt AI coding tools such as Claude Code to write, troubleshoot, and optimize AMPScript and other Marketing Cloud code.

• Evidence of leveraging Einstein Content Selection and other AI tools inside of Marketing Cloud.

• Experience documenting and visualizing communication experiences.

• Evidence of strong organization skills and capable of handling multiple projects simultaneously.

• Experience with CRM systems such as Salesforce and project management systems such as JIRA.

• Experience developing, executing and analyzing marketing campaigns utilizing 1:1 and mass communication tactics through email, SMS and other communication strategies within a higher education setting; or demonstrated understanding of the principles and practices that lead to conversion, persistence and success.

• Experience working effectively with others to ensure projects meet deadlines and budgets.

• Experience analyzing research data and translating raw information into actionable insights that can be easily understood and utilized by the entire organization.

• Demonstrated knowledge of Adobe Creative Cloud tools.

• Demonstrated ability to think creatively and strategically while handling complex issues; demonstrated passion for new technologies.

• Demonstrated ability to thrive, adapt and re-prioritize tasks in a fast-paced, ever-changing environment.

• Experience analyzing communication campaign effectiveness.

NOTE: Please answer the following questions in your cover letter:

• Describe an experience you've had building and deploying mass communications using Email Service Providers (i.e., Constant Contact, Marketing Cloud, Sendgrid) to target large audiences (more than 5,000 in a send).

• Share a time when you have worked with stakeholders to develop communication strategies, execute them, and report on their performance.

Salary & Benefits:

$70,000 - $86,000 per year; DOE

ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.

• Healthcare

• Financial Security

• Retirement

• Family Resources

• Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)

• Discounts

Working Environment:

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

ASU EdPlus supports flexible work options, ranging from alternate to hybrid work schedules, subject to approvals per ASU policy. (This is an in-person, hybrid position.)

Applicant must be eligible to work in the United States. ASU EdPlus will not be a sponsor for this position.

Department Statement:

As a central enterprise unit for ASU, ASU EdPlus supports the university charter by focusing on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education.

ASU EdPlus defines itself through a culture of curiosity, risk-taking, and refusing to accept the status quo. Our employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of innovation, driving outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

ASU EdPlus

Driving Requirement:

Driving is not required for this position.

Location:

Off-Campus: Scottsdale

Funding:

No Federal Funding

Instructions to Apply:

Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

Please use the link below to log in using single sign-on.

https://www.myworkday.com/asu/d/inst/1$9925/9925$21890.htmld

To be considered, your application must include all of the following attachments:

• Cover letter

• Resume or CV

Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.

Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.

Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date.

Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.

Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.