Blackbaud
Principal Growth Marketer
Edtech.com's Summary
- Develop and execute strategic growth programs using integrated marketing channels including email, webinars, paid media, social media, and AI-driven platforms.
- Employ data analytics tools such as Adobe Analytics and Qlik for hypothesis building, A/B testing, and multi-variate testing to optimize campaigns.
- Focus on generating a high-quality sales pipeline and revenue with clear KPIs and stakeholder reporting.
- Collaborate within a pod-like structure including product marketing, demand generation, marketing operations, and digital media teams.
- Requires 7+ years of growth marketing experience with demonstrated success in pipeline and revenue growth.
- Strong ability to understand customer psychology and convert insights into effective sales funnel strategies.
- Proficient in Excel and analytical tools to interpret complex marketing and sales data.
- Ability to influence cross-functional teams in a matrixed environment without formal authority.
- Starting base pay ranges from $101,900 to $132,800, with pay flexible based on qualifications and other factors.
- Benefits include medical, dental, vision insurance, remote-flexible work, wellness programs, 401(k) with match, paid time off, parental leave, pet insurance, legal and identity protection, and tuition reimbursement.
Principal Growth Marketer Full Description
Principal Growth Marketer
Blackbaud is looking for a strategic and results-oriented Principal Growth Blackbaud Agents For Good. You will be responsible for designing innovative programs that improve the experience to acquire new customers. You'll take a holistic approach, thinking beyond traditional campaigns to uncover new opportunities for growth. Your expertise in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified pipeline and revenue wile also building a seamless and intuitive user journey. This is a chance to have a real impact, shaping how nonprofits use technology to drive their missions forward.
What you will do:
- Strategize, Plan, and Execute Growth Programs: Develop and execute strategic growth programs to generate qualified pipeline. You'll translate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, social media AI driven channels.
- Innovate and Experiment: Innovate to find new levers for growth. Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance. You'll leverage tools like Adobe Analytics and Qlik to build hypotheses, validate your tests, and scale what works.
- Qualified Pipeline and Revenue Generation: You will have a primary focus of generating high-quality pipeline. You'll establish clear KPIs and reporting templates to track the success of programs against target objectives, providing regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified.
- Cross-Functional Collaboration: Work closely within a pod-like structure across product marketing, demand generation, marketing operations, and digital media teams for seamless, aligned execution.
What we're looking for:
- 7+ years of experience in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth.
- Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
- Proven experience operating in a cross-functional, pod-like team structure, successfully collaborating with various marketing, executive, sales and product stakeholders.
- Obsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnel.
- Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer data.
- Demonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycle.
- Results-oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.
- Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.
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Blackbaud powers social impact through purposeâdriven technology and responsible AI. Guided by our Intelligence for Good® vision, we're building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
The starting base pay is $101,900.00 to $132,800.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.
Benefits Include:
Medical, dental, and vision insurance
Remote-flexible workforce
Wellness Programs
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Donations for Doers
Pet insurance, legal and identity protection
Tuition reimbursement program
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