Edtech.com's Summary

Lego is hiring a Product Marketing Manager. This role involves leading go-to-market strategies, collaborating with product and UX teams, crafting messaging tailored to various customer segments, and managing marketing campaigns to drive adoption and engagement for BrickLink's platform and features.

Highlights

Lead go-to-market strategy and execution for new features and services.
Collaborate with Product Management and UX to align product direction with market needs and user feedback.
Develop positioning, messaging, and value propositions for diverse customer groups including sellers, buyers, and designers.
Use data analytics and user research tools such as Google Analytics, Tableau, and Salesforce Marketing Cloud to evaluate campaigns and identify growth opportunities.
Create marketing content including launch toolkits, videos, email campaigns, and product pages.
Plan and implement virtual and in-person engagement activities such as fan conventions.
Require certification in digital or growth marketing platforms (e.g., Google Ads, HubSpot) and 4+ years of relevant marketing experience.
Proficiency in photo and video editing to create engaging content.
Salary range from $81,631 to $122,447, with compensation based on experience and market benchmarks.
Work collaboratively with community engagement, customer support, and product teams to ensure consistent communication and alignment.

Product Marketing Manager Full Description

Product Marketing Manager

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Location
Irvine, California, United States of America
Job ID
0000027256
Category
Sales, Marketing & Product Management

Job Description

At BrickLink, we are a passionate team committed to crafting, launching, and enhancing experiences for our dedicated LEGO fans through BrickLink.com. With our platform featuring the BrickLink Designer Program, vibrant Communities and Galleries, a bustling Marketplace, and innovative Studio tools, we are on a mission to connect even more LEGO enthusiasts around the globe.

Our collaborative marketing team plays a vital role in shaping and executing innovative strategies to continue driving engagement with our current and future audience. Join us in shaping the future of the BrickLink community!

Start Date: Mid- September 2025

Location: USA, Irvine, California – Be able to work in a hybrid basis- 3 days in the office and the rest remote (called "Best of Both")

Core Responsibilities:

· Leads go-to-market strategy and execution for new features, services, and platform initiatives to ensure successful product adoption across BrickLink's user base.

· Collaborates closely with Product Management and UX teams to craft product direction based on market needs, user feedback, and driven insights.

· Develops and owns positioning, messaging, and value propositions that clearly articulate the benefits of BrickLink’s offerings to different customer segments (e.g., Sellers, buyers, designers, info seekers).

· Demonstrates data and user research to assess campaign performance, identify growth opportunities, and advise iterative marketing strategies.

· Partners with Community Engagement and Customer Support teams to ensure consistent and compelling user communications, particularly during product updates or platform changes.

· Creates and leads marketing assets and content, such as launch toolkits, videos, email campaigns, and product pages tailored to the BrickLink audience.

· Plan, handle and implement engagement activities: Both virtual and in-person (e.g., Fan Conventions), to strengthen relationships and celebrate community achievements.

Do you have what it takes?

· Certification in Digital Marketing or Growth Marketing tools/platforms (e.g., Google Ads, Meta Blueprint, HubSpot Product Marketing Certification)

· Proficiency in data analytics platforms and marketing technology tools (e.g., Sprinklr, Google Analytics, Tableau, Salesforce Marketing Cloud, or similar)

· 4+ Years of Relevant Marketing Experience.

· Proficiency in creating engaging and relevant content that resonates with the target audience across various platforms (specifically Photo and Video Editing).

· Develop and implement product marketing strategies to promote BrickLink’s offerings and drive user engagement.

· Conduct market research to understand customer needs, market trends, and competitive landscape.

· Excellent written and verbal communication skills to build compelling marketing materials and efficiently convey product value to partners.

· Strong ability to work collaboratively with product development, community engagement, and marketing teams to ensure alignment and successful execution of product strategies.

· A strategic approach to develop marketing plans that align with business goals and drive product success.

Compensation
The salary for this position has a range of $81,631.00 - $122,447.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Original Job Description

Product Marketing Manager

Share on:

Location
Irvine, California, United States of America
Job ID
0000027256
Category
Sales, Marketing & Product Management

Job Description

Start Date: Mid- September 2025

Location: USA, Irvine, California – Be able to work in a hybrid basis- 3 days in the office and the rest remote (called "Best of Both")

Core Responsibilities:

· Leads go-to-market strategy and execution for new features, services, and platform initiatives to ensure successful product adoption across BrickLink's user base.

· Collaborates closely with Product Management and UX teams to craft product direction based on market needs, user feedback, and driven insights.

· Demonstrates data and user research to assess campaign performance, identify growth opportunities, and advise iterative marketing strategies.

· Partners with Community Engagement and Customer Support teams to ensure consistent and compelling user communications, particularly during product updates or platform changes.

· Creates and leads marketing assets and content, such as launch toolkits, videos, email campaigns, and product pages tailored to the BrickLink audience.

· Plan, handle and implement engagement activities: Both virtual and in-person (e.g., Fan Conventions), to strengthen relationships and celebrate community achievements.

Do you have what it takes?

· Certification in Digital Marketing or Growth Marketing tools/platforms (e.g., Google Ads, Meta Blueprint, HubSpot Product Marketing Certification)

· Proficiency in data analytics platforms and marketing technology tools (e.g., Sprinklr, Google Analytics, Tableau, Salesforce Marketing Cloud, or similar)

· 4+ Years of Relevant Marketing Experience.

· Proficiency in creating engaging and relevant content that resonates with the target audience across various platforms (specifically Photo and Video Editing).

· Develop and implement product marketing strategies to promote BrickLink’s offerings and drive user engagement.

· Conduct market research to understand customer needs, market trends, and competitive landscape.

· Excellent written and verbal communication skills to build compelling marketing materials and efficiently convey product value to partners.

· Strong ability to work collaboratively with product development, community engagement, and marketing teams to ensure alignment and successful execution of product strategies.

· A strategic approach to develop marketing plans that align with business goals and drive product success.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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Product Marketing Manager

Edtech.com's Summary

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