Classroom Mosaic
Product Marketing Manager
🇺🇸 Irmo, SC
🕑 Full-Time
💰 $80K - $120K
💻 Marketing
🗓️ December 31st, 2025
K-12
Edtech.com's Summary
Classroom Mosaic is hiring a Product Marketing Manager to lead marketing initiatives focused on advancing K-12 instructional leadership. The role involves designing content marketing strategies, executing comprehensive campaigns, managing digital advertising, and establishing thought leadership within the education sector to drive market engagement and revenue growth.
Highlights
- Lead content marketing efforts including web content, educational resources, and sales enablement materials.
- Develop and execute targeted marketing strategies and manage digital campaigns across LinkedIn, Google Ads, and education-specific networks.
- Partner with school leaders to create and present conference content and publish research-backed articles in education industry outlets.
- Require 3+ years of strategic marketing leadership engaging K-12 instructional leaders and 5+ years of K-12 instructional leadership experience.
- Must possess strong written/verbal communication, data analytics capabilities, and proficiency with CRMs, automation, and SEO tools.
- Manage marketing budgets and digital advertising campaigns, optimizing for return on investment.
- Build and maintain strategic partnerships within the K-12 education sector and represent the company as a thought leader.
- Compensation ranges from $80,000 to $120,000 base salary with additional benefits including 401(K) with company match, healthcare, profit sharing, and generous PTO.
- Bachelor’s degree preferred and ability to travel up to 25% for events and client meetings.
- Opportunity for personal growth and potential management roles within a mission-driven, growth-oriented company.
Product Marketing Manager Full Description
Product Marketing Manager
- Growth
- Full-time
- Irmo, SC
- 80K - 120K USD a year
We're seeking a Product Marketing Manager to accelerate our mission of transforming K-12 instructional leadership. As a key member of our Growth team, you'll leverage your unique combination of marketing expertise and deep understanding of the K-12 landscape to shape and execute our go-to-market strategy. In this role, you'll craft compelling narratives that resonate with education leaders and develop targeted value propositions that address the real challenges that school and district leaders face.
The ideal candidate brings hands-on K-12 instructional leadership experience and proven marketing success, positioning you to understand educators' most pressing challenges and to establish Classroom Mosaic as the essential partner in their journey toward instructional excellence.
Key Responsibilities
Content Marketing
- Design and optimize conversion-focused web content, including targeted landing pages and competitive analyses, to demonstrate Classroom Mosaic’s value to various education decision-makers.
- Produce high-impact educational resources, including blogs, whitepapers, videos, podcasts, and social media content that consistently engages target audiences across multiple channels and touchpoints
- Develop and maintain a library of practical resources including implementation playbooks, best practice toolkits, and professional learning resources that help school and district leaders get measurable results from Classroom Mosaic.
- Create and manage sales enablement materials and tools that support revenue growth and sales team effectiveness
Strategy & Positioning
- Develop and execute comprehensive marketing strategies, using targeted campaigns and initiatives to drive market awareness, user engagement, and revenue growth
- Create compelling narratives and messaging frameworks that showcase our solutions, communicate our vision, and establish Classroom Mosaic as a thought leader in instructional improvement
- Manage and optimize digital advertising campaigns across LinkedIn, Google Ads, and education-specific networks to reach K-12 decision-makers while maintaining budget accountability and maximizing return on marketing investment.
Thought Leadership & Partnerships
- Partner with successful school leaders to craft and deliver conference presentations that showcase their transformation results, turning client success stories into powerful peer advocacy.
- Develop research-backed articles, cultivate relationships with educational publishers, and secure regular publication opportunities in respected industry journals and professional associations such as ASCD, Learning Forward, and state teaching organizations.
- Represent Classroom Mosaic as a thought leader through speaking engagements, client interactions, and published content
Skills & Requirements
- 3+ years of strategic marketing leadership, with proven success in developing campaigns, content creation, and digital marketing that engage K-12 school and district instructional leaders
- 5+ years of K-12 leadership experience, with direct involvement in instructional leadership or school transformation initiatives
- Exceptional written and verbal communication skills, with the ability to create compelling narratives and drive alignment across the organization.
- Experience managing marketing budgets and digital advertising campaigns across multiple channels
- Strong data analytics skills, with experience using insights to drive marketing decisions and optimize campaigns
- Proficiency with marketing technology, including CRMs, automation platforms, analytics tools, and SEO optimization
- Proven ability to work autonomously and thrive in fast-paced, evolving environments
- Experience building and maintaining strategic partnerships in the K-12 education sector
- Ability to travel up to 25% for client meetings, conferences, and industry events
- Published thought leadership and public speaking experience in K-12 education (preferred)
- Bachelor’s Degree or higher (preferred)
Why join our team?
- We are on a mission to help all K-12 schools provide a world-class education to every student.
- You will contribute to building and implementing our platform for continuous instructional improvement, which supports highly effective teaching and helps develop high-quality instructional leaders.
- We are rapidly growing, and your work will impact tens of thousands of teachers and hundreds of thousands of students.
- We are not the typical growth-at-all-cost software company; we have an owner’s mindset and make intentional long-term decisions.
- You will join a nimble team of exceptional members with ample opportunities for personal and professional growth.
- You will have potential opportunities for management as the team grows.
Compensation & Benefits
- The base salary for this role is $80,000-$120,000
- 401(K) & 5% company match
- Healthcare, dental, and vision insurance
- Yearly profit share
- Stipends for cell phone, gym/health, books, and meals
- 3 weeks PTO + 16 federal holidays & holiday extensions (6 weeks total)
