Frontline Education
Product Marketing Manager
K-12
SaaS
Edtech.com's Summary
Frontline Education is hiring a Product Marketing Manager responsible for translating product strategy into clear narratives that drive customer understanding and business outcomes. The role involves collaborating with cross-functional teams to shape product messaging, support go-to-market efforts, and enhance customer and market insights to ensure alignment and measurable success.
Highlights
- Develop and maintain product positioning, messaging, and value propositions tailored to K-12 buyers.
- Support go-to-market planning and product launches in partnership with Product Management.
- Conduct customer, market, and competitive research to inform messaging and positioning.
- Collaborate closely with Product, Design, Marketing, Sales, and Customer Success teams.
- Create sales enablement materials and support communication of product value throughout the customer lifecycle.
- Use data and feedback to refine messaging and measure go-to-market effectiveness.
- 7+ years of experience in Product Marketing, Product Management, or related SaaS roles required.
- Strong written and verbal communication skills with an analytical mindset and customer empathy.
- Familiarity with AI is a plus, with a focus on leveraging AI for messaging and research improvements.
- Compensation range of $120,000-$140,000 base salary plus bonus eligibility, 401(k) match, employee stock purchase plan, and comprehensive benefits.
Product Marketing Manager Full Description
Product Marketing Manager
Location: United States
Description
Product Marketing Manager
Location: Remote, USA
How You'll Contribute to Our Mission
Product Marketing Managers at Frontline Education are responsible for translating product strategy into clear, compelling narratives that drive customer understanding, adoption, and measurable business outcomes.
Working within Frontline’s empowered product model, Product Marketing Managers serve as the source of the story for their product area. They partner closely with Product Management, Product Design, Sales, Customer Success, and Marketing to ensure alignment between what we build, how we position it, and how customers experience its value.
In this role, you will help shape how our products are understood in the market, contribute to our “Better Together” platform narrative, and ensure our messaging reflects real customer needs and outcomes.
How You'll Drive Success
Positioning, Messaging & Narrative Development
• Develop and maintain product positioning, messaging, and value propositions for your product area.
• Define and refine the product narrative, including ICP, customer problems, value drivers, and differentiation.
• Translate product capabilities into simple, customer-centered language that resonates with K-12 buyers.
• Contribute to the broader “Better Together” narrative by connecting your product’s value to the larger platform story.
• Support development of pitch narratives, demo narratives, and product storytelling frameworks.
• Define and refine the product narrative, including ICP, customer problems, value drivers, and differentiation.
• Translate product capabilities into simple, customer-centered language that resonates with K-12 buyers.
• Contribute to the broader “Better Together” narrative by connecting your product’s value to the larger platform story.
• Support development of pitch narratives, demo narratives, and product storytelling frameworks.
Go-To-Market Execution & Launch Support
• Partner with Product Management to support go-to-market planning for new features, products, and packaging changes.
• Contribute to launch messaging, positioning, and internal alignment across Product, Marketing, Sales, and Customer Success.
• Help ensure launches are grounded in validated customer needs and tied to measurable outcomes.
• Support readiness by aligning messaging across documentation, sales materials, and customer communications.
• Contribute to launch messaging, positioning, and internal alignment across Product, Marketing, Sales, and Customer Success.
• Help ensure launches are grounded in validated customer needs and tied to measurable outcomes.
• Support readiness by aligning messaging across documentation, sales materials, and customer communications.
Customer, Market & Competitive Insight
• Conduct and synthesize customer, market, and competitive research to inform positioning and messaging.
• Develop a deep understanding of target personas, buying behavior, and decision drivers.
• Maintain competitive intelligence and help translate insights into clear messaging updates.
• Partner with Product and Design to ensure discovery insights are reflected in how we communicate value.
• Develop a deep understanding of target personas, buying behavior, and decision drivers.
• Maintain competitive intelligence and help translate insights into clear messaging updates.
• Partner with Product and Design to ensure discovery insights are reflected in how we communicate value.
Cross-Functional Collaboration
• Partner closely with Product Managers to ensure messaging aligns with product strategy and roadmap priorities.
• Collaborate with Design and Engineering teams to understand product capabilities and customer workflows.
• Work with Marketing to ensure messaging is effectively translated into campaigns and demand generation efforts.
• Partner with Sales and Customer Success to gather feedback and improve how value is communicated in real customer conversations.
• Collaborate with Design and Engineering teams to understand product capabilities and customer workflows.
• Work with Marketing to ensure messaging is effectively translated into campaigns and demand generation efforts.
• Partner with Sales and Customer Success to gather feedback and improve how value is communicated in real customer conversations.
Enablement & Value Communication
• Develop and support creation of sales enablement materials, including pitch decks, messaging guides, and product overviews.
• Help ensure Sales and Customer Success teams can confidently communicate product value and differentiation.
• Support strategic deals and customer conversations by reinforcing positioning and value articulation.
• Ensure messaging remains consistent across the customer lifecycle.
• Help ensure Sales and Customer Success teams can confidently communicate product value and differentiation.
• Support strategic deals and customer conversations by reinforcing positioning and value articulation.
• Ensure messaging remains consistent across the customer lifecycle.
Measurement & Continuous Improvement
• Track and analyze performance of messaging and go-to-market efforts using metrics such as adoption, engagement, and conversion.
• Use feedback from Sales, Customer Success, and customers to refine positioning and messaging.
• Support experimentation and iteration of messaging based on data and market response.
• Contribute to maintaining a closed feedback loop between Product, PMM, and Go-To-Market teams.
• Use feedback from Sales, Customer Success, and customers to refine positioning and messaging.
• Support experimentation and iteration of messaging based on data and market response.
• Contribute to maintaining a closed feedback loop between Product, PMM, and Go-To-Market teams.
What Success Looks Like
• Customers clearly understand the value of your product and how it solves their problems.
• Messaging is consistent, differentiated, and grounded in real customer insight.
• Product launches are well-aligned and contribute to adoption and engagement.
• Sales and Customer Success teams are confident in communicating product value.
• Feedback from the field is continuously incorporated into messaging and positioning.
• Your product’s role in the “Better Together” platform story is clear and compelling.
• Messaging is consistent, differentiated, and grounded in real customer insight.
• Product launches are well-aligned and contribute to adoption and engagement.
• Sales and Customer Success teams are confident in communicating product value.
• Feedback from the field is continuously incorporated into messaging and positioning.
• Your product’s role in the “Better Together” platform story is clear and compelling.
What You Bring to Help Us Grow
• 7+ years of experience in Product Marketing, Product Management, or related roles within SaaS / enterprise software.
• Strong ability to translate complex product capabilities into clear, compelling messaging.
• Experience supporting product launches and go-to-market initiatives.
• Strong written and verbal communication skills, with attention to clarity and exceptionally compelling storytelling.
• Analytical mindset with ability to use data and feedback to inform decisions.
• Ability to collaborate effectively across Product, Marketing, Sales, and Customer Success teams.
• Strong customer empathy and curiosity about how users evaluate and adopt solutions.
• Familiarity with modern product practices, including empowered teams and continuous discovery.
• Strong ability to translate complex product capabilities into clear, compelling messaging.
• Experience supporting product launches and go-to-market initiatives.
• Strong written and verbal communication skills, with attention to clarity and exceptionally compelling storytelling.
• Analytical mindset with ability to use data and feedback to inform decisions.
• Ability to collaborate effectively across Product, Marketing, Sales, and Customer Success teams.
• Strong customer empathy and curiosity about how users evaluate and adopt solutions.
• Familiarity with modern product practices, including empowered teams and continuous discovery.
What You'll Need to Thrive
• AI experience is a plus; AI curiosity is a must, including interest in how AI can support messaging, research, and go-to-market effectiveness.
Our Mission, Our People, Our Purpose
At Frontline Education, we’re reimagining what’s possible by becoming an AI-first organization, transforming how we think, work, and serve the educators who shape our schools every day. By using AI in thoughtful, practical ways, we’re creating tools that help educators save time, gain insights, and focus more on what matters most — their students.
As part of our team, you’ll be expected and empowered to build and apply AI skillsets that grow with you, because at Frontline Education, technology amplifies what matters most: the human drive to learn, improve, and make a difference.
How We Support Growth, Balance, and Well-Being
• Personalized Time Off: Take time when it’s needed most — whether that’s a family vacation, a reset day, or simply time to rest and refocus.
• Paid Sick Time: Separate, dedicated sick leave to care for yourself or loved ones.
• Volunteer Time Off: Paid time to give back and support causes that matter to you.
• Ten Paid Holidays: Enjoy meaningful moments and traditions throughout the year.
• Our Philosophy: We believe time away from work helps you bring your best self to it.
• Paid Sick Time: Separate, dedicated sick leave to care for yourself or loved ones.
• Volunteer Time Off: Paid time to give back and support causes that matter to you.
• Ten Paid Holidays: Enjoy meaningful moments and traditions throughout the year.
• Our Philosophy: We believe time away from work helps you bring your best self to it.
Continuous Learning and Growth
• World-Class Learning Access: Explore thousands of on-demand courses through platforms like LinkedIn Learning.
• Leadership & Technical Skill Building: Develop new capabilities and chart your own professional path.
• AI Empowerment: Use OpenAI tools to build fluency with emerging technology and harness AI as a creative partner for innovation and problem-solving.
• Tuition Reimbursement: Invest in formal education to advance your skills and career.
• Ongoing Learning Culture: Participate in company-led webinars on AI, inclusion, and industry trends—designed to inspire curiosity and continuous improvement.
• Leadership & Technical Skill Building: Develop new capabilities and chart your own professional path.
• AI Empowerment: Use OpenAI tools to build fluency with emerging technology and harness AI as a creative partner for innovation and problem-solving.
• Tuition Reimbursement: Invest in formal education to advance your skills and career.
• Ongoing Learning Culture: Participate in company-led webinars on AI, inclusion, and industry trends—designed to inspire curiosity and continuous improvement.
Health, Happiness, and Purpose
• Wellness Initiatives: Company-sponsored programs that support physical, mental, and emotional well-being.
• Employee Assistance Program (EAP): Confidential support for you and your family’s needs.
• Comprehensive Benefits: Health and financial benefits that support your happiness and future.
• A Culture That Cares: At Frontline Education, we want every team member to learn, grow, and thrive—personally, professionally, and purposefully.
• Employee Assistance Program (EAP): Confidential support for you and your family’s needs.
• Comprehensive Benefits: Health and financial benefits that support your happiness and future.
• A Culture That Cares: At Frontline Education, we want every team member to learn, grow, and thrive—personally, professionally, and purposefully.
Compensation & Benefits
The full base compensation range for this position is $120,000-$140,000
• Competitive compensation aligned to experience, skills, and internal equity.
• Bonus eligibility, 401(k) match, Employee Stock Purchase Plan (ESPP), and comprehensive health benefits.
• Personalized PTO and tuition reimbursement for eligible coursework.
• Bonus eligibility, 401(k) match, Employee Stock Purchase Plan (ESPP), and comprehensive health benefits.
• Personalized PTO and tuition reimbursement for eligible coursework.
Inclusion, Belonging & Equal Opportunity
Frontline Education is an equal opportunity/affirmative action employer. We aspire to have an inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our team.
Interview Process & Data Privacy
As part of our interview process, Frontline uses video conferencing tools that include photo capture and may include automated transcription features. A screenshot or photo will be taken at the start of the interview for internal identification and record-keeping purposes only, and transcription may be used to support notetaking and evaluation consistency. These materials are used solely by our recruiting and hiring teams, stored securely, and not shared outside the hiring process. Candidates may opt out of the transcription at any time by notifying their recruiter in advance. Frontline processes this information in accordance with applicable data privacy laws and only for legitimate business purposes related to recruitment and hiring.
Similar Jobs
Marketing/Communications Specialist I
Kentucky Community & Technical College System
🇺🇸 Hazard, KY
Senior Web Content Coordinator
Kent State University
🇺🇸 Kent, OH
Senior Manager, Communications
Handshake
🇺🇸 San Francisco, CA
Creative Art Director, Marketing & Communications
KIPP NYC Schools
🇺🇸 Hybrid - New York, NY
Digital Content Coordinator
University of North Carolina - Charlotte
🇺🇸 Charlotte, NC
