Product Marketing Manager

🇺🇸 Remote - US

🕑 Full-Time

💰 $92,000 - $138,000

💻 Marketing

🗓️ September 6th, 2023

K-12 Pragmatic Gap Guskey
The Product Marketing Manager will play a pivotal role in driving the success of our products by crafting and executing strategic positioning for our products as well as our brand. You will collaborate closely with product, marketing, sales, and customer success to develop and implement product-focused marketing strategies highlighting our solutions' value proposition, benefits, and impact on educators and students.

Here are some things you can expect to accomplish in this role: 
  •  Provide market insights and sales data to the BetterLesson (BL) Product team for exploration and development. 
  •  Understand the BL Product team structure, product development, and management processes to effectively address as well as highlight the needs of BL customers, market, and field-facing teams at all levels within the product development life cycle.
  •  Develop clear and compelling messaging and positioning for BetterLesson's products that resonate with target audiences, communicate our point of view, and showcase the unique value and benefits of our solutions.
  •  Lead the development and cross-functional execution of go-to-market strategies for new product launches, feature updates, and partnerships, ensuring a seamless and impactful introduction to the market.
  •  Serve as an internal source of expertise on industry trends, BetterLesson's competitors, and customers. Shares insights to inform product marketing strategies, refine positioning over time, and help educate as well as support the field-facing teams. 
  •  Build and maintain strong relationships with educators and school districts, gathering feedback and insights to inform product development and enhancements.
  •  Collaborate frequently with the Marketing team to create a wide range of tools, resources, and collateral for enabling the BetterLesson field-facing teams to effectively communicate the value proposition of our products to prospective and returning customers.
  •  Work closely with product management, engineering, design, bids and proposals, strategic partnerships, marketing, sales, and customer experience to develop cohesive and effective product marketing strategies and ensure consistent execution across all teams.
  •  Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing campaigns and initiatives, communicate that data regularly to stakeholders, and use data-driven insights to refine strategies.

About You: 
  •  You have 5 or more years of experience in product marketing, including developing product marketing strategies, positioning, pricing, and packaging.
  •  You have 5 or more years of experience working as cross-functional team lead managing projects and other initiatives.
  •  You’ve worked in the EdTech Industry for 3 or more years.
  •  You have a Bachelor's degree in Marketing, Business, or a related field. 
  •  You are proficient in project management tools such as Asana, Miro, Confluence, and Jira.
  •  You have proficient knowledge of Product Increment Planning frameworks and methodologies. 
  •  You have proficient knowledge of the Pragmatic Gap framework.
  •  You have proficient knowledge of Guskey's Evaluation model and framework.
  •  You are proficient in Microsoft Office Suite and Google Workspace.

We Can Offer You: 
  •  The opportunity to work with an awesome team to solve important problems.
  •  A competitive salary.
  •  Health and other employee benefits.
  •  Equity in the business you are helping to build.
  •  A flexible schedule and vacation policy.
  •  The opportunity to spend everyday working to improve outcomes for teachers and students.

The base salary range for this role is $92,000-$138,000/year. The compensation that is offered to a successful candidate will depend on relevant education, training, experience, and job-related skills of the applicant, and equity with other team members.

About BetterLesson 
BetterLesson empowers K-12 teachers to build a modern classroom: learner-centered, culturally responsive, and personalized to meet the needs of all students. Instead of the conventional one-size-fits-all professional development approach, BetterLesson supports educators with differentiated support across the school year -- using a mix of self-directed online courses, remote 1:1 coaching, non-evaluative learning walks, and collaborative in-person and virtual workshops centered around targeted outcomes. All of our learning experiences are powered by the BetterLesson Lab, giving participants a centralized hub to measure outcomes of their learning and district leaders a complete picture of the impact of their professional learning program. We match each educator with a world-class coach and then leverage our technology to suggest research-backed teaching strategies aligned to their area of focus, measure impact on student learning, and improve teaching practice continuously through rapid iteration. This process leads to off-the-charts teacher love (our data shows teachers love BetterLesson more than Apple users love their iPhones), high administrator engagement, and, most importantly, dramatic teacher and student growth.

BetterLesson has raised over $30M of venture capital and grant funding, serves over 400 school districts, sees 850K+ monthly active users accessing our online lessons and strategies, and is expanding quickly.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We welcome and encourage people who are expecting and/or parents-to-be to apply to this or any other role at BL.