Edtech.com's Summary

UBC is hiring a Recruitment Sales Specialist to run CRM-driven recruitment and marketing for the undergraduate and professional graduate programs of the Sauder School of Business. The specialist maintains the Salesforce system for prospective students, analyzes recruitment pipelines and program performance, and turns those findings into guidance for enrolment planning. Marketing support rounds out the work, from producing program materials with the school’s communications team to representing the school at recruitment events.

Highlights

Maintain and improve the Salesforce CRM used to track prospective students, and serve as the unit’s CRM expert with system documentation and training on pipeline processes.
Build CRM reports, dashboards, and list views that analyze recruitment and program performance, then share recommendations with the recruitment and admissions team.
Prepare market projections and forecasts and run sales and market analysis tied to the unit’s KPIs and enrolment targets.
Coordinate the school’s submissions to market research and ranking surveys, including QS, Maclean’s, and GMAC.
Work with external vendors to secure international recruitment events and arrange promotional and technical logistics for domestic and international events.
Develop program marketing materials and webpage copy with the Sauder communications team, and coordinate email campaigns, landing pages, and digital advertising assets.
Manage recruitment and marketing budgets and make sure materials produced by outside vendors follow the school’s brand guidelines.
Represent the school at recruitment events and answer prospective students’ questions about programs, with occasional domestic and international travel.
Hold a diploma in marketing and at least one year of related experience, with Salesforce and Marketing Cloud experience preferred.
Fill a leave-coverage term position ending June 30, 2028, paid between $5,692.25 and $8,179.50 CAD per month.

Recruitment Sales Specialist Full Description

Staff - Non Union

This position is eligible for a hybrid work arrangement, however, may be subject to change due to operational requirements.

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Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Marketing and Sales, Level A

Job Title

Recruitment Sales Specialist

Department

Recruitment & Admissions Operations | Recruitment and Admissions | UBC Sauder School of Business

Compensation Range

$5,692.25 - $8,179.50 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

October 24, 2026

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

June 30, 2028

This is a term, leave coverage position with an end date of June 30, 2028.

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Job Description Summary

UBC Sauder School of Business is one of the world’s leading business faculties. The school consistently ranks among the top 100 in the world and is recognized internationally for excellence in research and learning, an outstanding faculty and unmatched global partnerships. A collaborative and respectful culture within which all members of our community can thrive is a key principle in our strategic plan, and one that underpins our educational mission.

UBC Sauder delivers a portfolio of undergraduate and professional graduate certificates, diplomas, and degrees in business, independent of Graduate + Postdoctoral Studies.

The Recruitment and Admissions (R&A) unit at the UBC Sauder School of Business plays an integral role in the achievement of the UBC Sauder’s commitment to attract, engage and retain students who represent diverse perspectives, experiences and identities (UBC Sauder Strategic Plan) by recruiting well-qualified, high-performing, community-minded, and diverse domestic and international students to meet the school’s enrolment targets and goals.

The Recruitment Sales Specialist coordinates and implements recruitment and marketing initiatives across UBC Sauder’s undergraduate and professional graduate programs. This role develops and maintains recruitment-related customer relationship management (CRM) systems, reporting tools and processes, analyzes recruitment pipelines and program performance, and provides insights to inform recruitment activities, marketing campaigns and enrolment planning.

Organizational Status

Reports to the Director, Recruitment. Receives direction from the unit’s leadership team. Works closely with UBC Sauder’s Office of Student Academic Services, Hari B. Varshney Business Career Centre, Development, Alumni Engagement, IT and Analytics and Marketing and Communications teams.

Work Performed

Recruitment and Sales

Supports the Recruitment team through the ongoing maintenance and enhancement of the Salesforce customer relationship management (CRM) system for prospective students.
Serves as the unit’s CRM expert, maintaining system documentation, updating reports and dashboards, and providing training on recruitment pipeline processes in collaboration with the UBC Sauder IT and Analytics team.
Liaises with UBC IT and UBC Sauder IT and Analytics teams to coordinate CRM enhancements in support of the unit’s KPIs and enrolment objectives.
Develops and maintains CRM reports, dashboards and list views, analyzes recruitment and program performance and trends, and communicates findings and recommendations to the R&A team to support KPI monitoring, marketing campaign and recruitment activities.
Prepares market projections and forecasts, conducts sales and market analysis and research in support of the R&A priorities, KPIs and enrolment objectives.
Coordinates the completion and submission of market research and school-ranking surveys, including QS, Maclean's and GMAC.
Coordinates and liaises with external vendors to identify and secure international recruitment events and coordinates the preparation of UBC Sauder marketing assets for promotion.
Coordinates promotional and technical arrangements for all domestic and international recruitment events and initiatives.
Maintains and enhances application materials, official documents and status communications, and supports the team’s efforts in improving prospective students' CRM communications and experience.
Analyzes applicant pipelines and follow-up trends to identify opportunities to improve applicant engagement and yield, and informs recruitment activities.

Marketing

Provides recruitment and market insights and contributes to the development and implementation of domestic and international recruitment and marketing plans for UBC Sauder programs.
Manages budgets for recruitment and marketing initiatives and activities.
Coordinates the development and production of marketing materials for UBC Sauder programs in collaboration with UBC Sauder Marketing and Communications (MarCom) team, including drafting, editing and proofreading.
Maintains webpages for UBC Sauder programs. Develops marketing copy in collaboration with MarCom and coordinates the production and promotion of student, faculty, employee and alumni interviews and testimonials.
Coordinates with MarCom on the development and implementation of email campaigns, landing pages and digital advertising assets for R&A marketing initiatives.
Sources content for UBC Sauder social media posts and coordinates with MarCom on publication.
Ensures marketing materials used by external vendors and agencies comply with UBC Sauder brand guidelines.

Additional Duties

Contributes to the development and implementation of policies and priorities of the unit.
Represents UBC Sauder at recruitment events and engages with prospective students to provide program information.
Develops and maintains working relationships with faculty and employees within UBC Sauder and UBC to support recruitment and marketing activities.
Assumes responsibility for special projects assigned by the Assistant Dean, R&A leadership team and the Dean’s Office.
Performs other related duties as required, including occasional domestic and international travel for recruitment activities.

Consequence of Error/Judgement

Poor decisions, judgment or errors would adversely affect the graduate applicants' career and/or academic opportunities. This in turn would jeopardize the reputation of the UBC Sauder and UBC. This position is able to handle a high volume of activities requiring very careful attention to detail and adherence to strict deadlines.

Supervision Received

Reports to the Director, Recruitment. Receives direction from the R&A leadership team.

Supervision Given

May supervise co-op or work learn students.

Minimum Qualifications

Diploma in Marketing. Minimum of one year of related experience, or the equivalent combination of education and experience.

Willingness to respect diverse perspectives, including perspectives in conflict with one’s own
Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion

Preferred Qualifications

Experience in a sales and marketing related role, involving technical, design, project administration and execution activities.
Experience supporting a sales team with tactical activities is an asset.
High degree of comfort and experience working with different technologies and applications, including advanced use of Adobe, basic html and CRM systems and website content management tools. Experience with Salesforce and Marketing Cloud is preferred.
Experience / knowledge of Google Analytics is an asset.
Intermediate minimum or Advanced preferred MS Excel skills.
Excellent verbal and written communication skills. Ability to write, edit and contribute to marketing copy.
Experience in monitoring and tracking Key Performance Indicators (KPIs) through dashboard creation and management.
Ability to interact professionally and act as a brand ambassador.
Ability to manage complex projects with high attention to detail.

All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.

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