IXL Learning
Regional Marketing Associate
Edtech.com's Summary
- Plan and execute regional marketing campaigns to support sales pipeline and customer relationships.
- Collaborate closely with regional sales teams to understand goals and marketing needs.
- Create marketing copy and coordinate with designers and marketing teams for campaign development.
- Manage and implement targeted email campaigns in partnership with the email marketing team.
- Support marketing and sales events with promotional outreach, lead tracking, and follow-up.
- Analyze market trends and customer feedback to identify marketing opportunities.
- Track campaign performance using engagement, lead activity, and sales feedback metrics.
- Required qualifications include a BA/BS degree and 2–4 years of marketing experience, preferably in campaign execution or field marketing.
- Proficiency in Google Docs, Sheets, and Slides is required.
- A background or interest in education/edtech is preferred, along with strong communication and collaboration skills.
Regional Marketing Associate Full Description
IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Regional Marketing Associate to help drive regional marketing initiatives that support our Kâ12 sales team and strengthen IXL's presence with districts across the country.
In this role, you'll partner closely with sales teams to understand regional priorities, identify opportunities, and execute targeted marketing campaigns that engage educators, generate leads, and advance sales opportunities. You'll develop compelling marketing materials, coordinate campaigns across channels, and help tailor national initiatives to meet regional needs. You'll also support IXL's expanding portfolio of educational products, including core curriculum and assessment solutions.
We're looking for a creative, proactive, and highly organized marketer who is an excellent communicator, thrives on collaboration, and is passionate about improving education.
This is a full-time position that requires you to be in our Raleigh, NC area office.
WHAT YOU'LL BE DOING
- Plan and execute targeted regional marketing campaigns that support sales pipeline development, strengthen customer relationships, and help advance strategic district opportunities
- Build strong partnerships with regional sales teams to understand their goals, customer needs, and opportunities for marketing support
- Proactively recommend effective marketing tactics and materials that help sales teams engage prospects and move opportunities forward
- Write compelling marketing copy and collaborate with designers and other marketing teams to develop and launch high-quality campaigns and sales materials
- Coordinate with the email marketing team to plan and execute timely, targeted email campaigns that support regional sales initiatives
- Partner with the events team to support marketing and sales events, including promotional outreach, lead tracking, and post-event sales follow-up
- Stay informed about regional market trends, district priorities, and customer feedback, and use these insights to recommend relevant marketing opportunities
- Track the performance of regional marketing campaigns, including engagement, lead activity, and sales feedback, and use those insights to improve future efforts
WHAT WE'RE LOOKING FOR
- BA/BS degree
- 2â4 years of marketing experience in a professional environment, preferably in a role involving campaign execution or field marketing
- Experience partnering with or supporting a sales team is a plus
- Collaboration: You're an effective communicator who builds strong working relationships and collaborates well across teams
- Ownership and execution: You're a proactive self-starter who can take a project from initial idea through launch, manage competing deadlines, and deliver high-quality work with minimal oversight
- Problem-solving: You're resourceful, thoughtful, and comfortable researching new topics, identifying solutions, and finding efficient ways to get things done
- You have knowledge of, or an interest in, education/edtech and can learn about the industry quickly
- Experience with Google Docs, Sheets, and Slides
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.
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