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ReadTheory

Sales Development Representative (SDR)

🇺🇸 Remote - US

🕑 Full-Time

💰 TBD

💻 Sales

🗓️ August 6th, 2025

Edtech.com's Summary

ReadTheory is hiring a Sales Development Representative (SDR). The role involves managing inbound and outbound lead pipelines, conducting discovery calls and product overviews, qualifying leads, scheduling demos, optimizing outreach strategies, and representing the company at education events.

Highlights
  • Own and manage pipeline of inbound and outbound leads
  • Conduct discovery calls and product overviews via phone and Zoom
  • Qualify leads and schedule demos for Account Executives
  • Collaborate with Sales Leadership to improve outreach and conversion
  • Use CRM and automation platforms for efficient daily management
  • Represent company at education conferences and events
  • 2+ years experience as SDR or BDR, preferably in EdTech or SaaS
  • Strong verbal and written communication skills
  • Proficiency with CRM software, Zoom, email automation, and LinkedIn
  • Growth mindset with enthusiasm for education and literacy

Sales Development Representative (SDR) Full Description

Sales Development Representative (SDR)


Why Join ReadTheory?
ReadTheory has a one-of-a-kind story. With no formal marketing, we grew to over a million active monthly users—powered by one teacher telling another, telling another. Our impact is real, our growth is fast, and our mission is strong: helping students become better readers, one question at a time.

We’re expanding our sales team and looking for a motivated, tech-savvy, and relationship-driven Sales Development Representative (SDR) to help us scale. You’ll be joining a high-energy team where your voice matters and your work directly shapes our future.

Who You Are
You’re a go-getter who thrives in fast-paced environments. You love talking to people, whether it’s over Zoom or on the phone. You don’t shy away from cold outreach—you thrive on it. You bring experience, confidence, and curiosity to every conversation and know how to leverage modern sales tools to stay sharp and efficient.

You’re a self-starter who enjoys working independently but also thrives in a collaborative team. You’re comfortable testing new ideas, learning on the fly, and pushing toward ambitious goals with a strong sense of ownership and accountability.

What You'll Do
– Own and manage a pipeline of inbound and outbound leads
– Conduct high-quality discovery calls and product overviews via phone and Zoom
– Qualify leads and schedule demos for Account Executives
– Work closely with Sales Leadership to optimize outreach strategies and conversion rates
– Use CRM tools and automation platforms to manage your day efficiently
– Represent ReadTheory at select education conferences and events
– Help iterate on sales processes, messaging, and infrastructure as we grow

Requirements
– 2+ years of experience as an SDR or BDR, ideally in EdTech or SaaS
– Demonstrates clear and effective verbal and written communication skills
– Comfortable making cold calls and speaking on Zoom; you build trust quickly
– Strong organizational skills and ability to prioritize in a startup environment
– Proficiency with modern sales tools (e.g., CRM platforms, Zoom, email automation, LinkedIn)
– A growth mindset and genuine excitement about education

Bonus Points
– Experience working with K–12 decision-makers (principals, curriculum directors, etc.)
– Passion for literacy, reading, or education more broadly

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