Edtech.com's Summary

Kaplan is hiring a Salesforce Marketing Cloud Administrator to manage and optimize their SFMC platform within the global marketing technology team. The role involves overseeing platform administration, campaign execution, data integration, ensuring compliance, and collaborating with marketing and IT stakeholders to drive data-driven engagement and innovation.

Highlights

Manage user roles, permissions, platform configurations, and system health within Salesforce Marketing Cloud.
Execute and optimize campaigns using Email Studio, Journey Builder, Automation Studio, and Content Builder with AMPscript and SQL.
Maintain data integrity, security, and compliance with GDPR and CAN-SPAM regulations.
Collaborate with Salesforce CRM teams to ensure accurate data synchronization and segmentation.
Partner with UK-based marketers to translate business requirements into scalable SFMC solutions.
Lead change management processes, documentation, and platform enhancements.
Require 2–5 years of experience with SFMC Administration or Marketing Automation, proficiency in AMPscript, SQL, HTML/CSS, and knowledge of Salesforce CRM.
Desirable certifications include Salesforce Marketing Cloud Administrator, Email Specialist, or Developer.
Experience working with distributed global teams and familiarity with governance and privacy regulations are preferred.
Position is full-time in Bangalore, under the IT Operations function within Kaplan Health.

Salesforce Marketing Cloud Administrator (Hybrid) Full Description

Job Title Salesforce Marketing Cloud Administrator (Hybrid)

Job Description

Overview

We're seeking a Salesforce Marketing Cloud (SFMC) Administrator to play a central role in our Pathways IT team for our global marketing technology team. You'll ensure the platform is secure, reliable, and optimised for impact—working at the intersection of marketing, CRM, and IT to enable data-driven engagement at scale. Reporting to the Head of CRM, you'll oversee platform administration, campaign execution, and data integrity, while championing best practices and innovation in marketing automation.

Key Responsibilities

Platform Administration & Governance

Manage user roles, permissions, and platform configurations across SFMC.
Monitor system health, troubleshoot issues, and ensure compliance with governance standards.
Maintain security, data integrity, and adherence to privacy regulations (GDPR, CAN-SPAM).

Campaign Execution & Optimisation

Support end-to-end campaign delivery across Email Studio, Journey Builder, Automation Studio, and Content Builder.
Build, test, and schedule dynamic journeys and automations using AMPscript and SQL.
Drive campaign optimisation through personalisation, performance tracking, and continuous improvement.

Data Integration & CRM Alignment

Collaborate with Salesforce CRM (Sales Cloud) teams to ensure accurate data syncs and segmentation.
Manage data extensions, imports, and platform integrations (API, FTP, etc.) with reliability and scalability in mind.
Ensure data-driven campaigns are aligned with business needs and audience strategy.

Collaboration & Stakeholder Engagement

Partner daily with UK-based marketers to translate business requirements into scalable SFMC solutions.
Provide expert guidance on campaign execution and platform best practices.
Participate in planning sessions, retrospectives, and innovation sprints to shape roadmap priorities.

Innovation, Change & Continuous Improvement

Stay up to date with new SFMC features and proactively recommend enhancements.
Lead change management for platform updates, ensuring robust documentation, testing, and version control.
Promote a culture of experimentation, knowledge-sharing, and platform excellence.

About You

Required Experience & Attributes

2-5 years hands-on experience as an SFMC Administrator or Marketing Automation Specialist.
Proficiency in AMPscript, SQL, HTML/CSS, and data-driven email personalisation.
Strong experience with Automation Studio, Journey Builder, and campaign segmentation.
Familiarity with Salesforce CRM (Sales Cloud) and system integrations.
Proven ability to engage marketing and IT stakeholders, balancing technical detail with clear communication.
Strong organisational skills with the ability to manage multiple campaigns in a global context.

Desirable

Salesforce Marketing Cloud certifications (Administrator, Email Specialist, Developer).
Experience working in a distributed global team or with UK/EMEA stakeholders.
Knowledge of governance and change control processes.
Awareness of data protection and privacy regulations (GDPR, CAN-SPAM, consent management).

Culture

Contribute to a culture of collaboration, feedback, and continuous improvement—bringing a user-first mindset and enthusiasm for data-driven marketing.

LocationBangalore, KA, India

Additional Locations

Employee TypeEmployee

Job Functional Area IT Operations

Business Unit00092 Kaplan Health

Diversity & Inclusion Statement:

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.

Kaplan is a drug-free workplace and complies with applicable laws.

Original Job Description