Search Engine Optimization Specialist

Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university's long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.

The Impact You Will Make

In this role, you will execute core SEO initiatives that support organic growth across Risepoint's university partner websites. You will focus on day-to-day optimization work including on-page improvements, website launches, content marketing, and technical SEO tasks and help to ensure partner sites are well-structured, search-aligned, and positioned to capture qualified organic demand.

You will be assigned to specific university partners and will work within established SEO/AEO strategies to implement recommendations, resolve issues, and support ongoing optimization efforts across a complex, multi-site environment. Your contributions will directly support improvements in organic visibility, traffic, and lead quality.

This role emphasizes execution excellence, attention to detail, and collaboration with managers and cross-functional teams to ensure SEO initiatives are delivered accurately and consistently.

What You Will Do

• Day-to-Day SEO Lead - Implement SEO/AEO recommendations across assigned university partner websites focusing on on-page optimization, website launches, content marketing, and technical SEO

• Content Auditing & Optimization - Conduct regular content audits to identify optimization opportunities, gaps in topical coverage, and alignment with real search demand

• On-Page SEO Implementation - Implement on-page SEO improvements, including metadata optimization, internal linking, content structure enhancements, and keyword alignment

• Technical SEO Support - Support technical SEO initiatives by identifying issues, validating fixes, and collaborating with engineering or platform teams as needed

• UX and Cross-Linking - Review parent .EDU properties managed by university partners to identify user experience improvements and internal cross-linking opportunities that help prospective online students more easily discover relevant programs on our website

• Performance Monitoring & Reporting - Monitor organic performance trends for assigned partners and support reporting on traffic, rankings, and leads

• Cross-Functional Collaboration - Collaborate with SEO managers and cross-functional partners to ensure recommendations are implemented accurately and on schedule

• Process & Documentation - Maintain documentation, workflows, and optimization standards to support consistent execution across a complex, multi-site portfolio

What Success Looks Like

• Assigned partner websites show sustained improvement in organic visibility, engagement, leads, applications, and enrollments that consistently meet or exceed forecasted annual goals

• Content ecosystems built for discoverability, where innovative strategies and tactics you've helped define, result in pages that perform across traditional search results, rich features, and AI-generated answers

• A culture of continuous learning and adaptability, where everyone is prepared to evolve their skills as search platforms, AI-driven discovery, and optimization techniques change

How Impact Will be Measured in the First Year

• Measurable improvements in organic visibility, engagement, leads, applications, and enrollments that meet or exceed 2026's forecasted goals for your assigned university partners

• Strong operational partnership with SEO managers and cross-functional teams, resulting in consistent delivery of SEO initiatives

• Quality of analysis and insights surfaced through content audits, UX reviews, and internal linking evaluations

Experience That Matters Most

• 2-4 years of hands-on SEO experience executing on-page, content, and technical SEO initiatives in a professional or agency environment across multiple websites or a large, complex site environment

• Proven ability to identify optimization opportunities and execute SEO recommendations that improve organic performance

• Strong written and verbal communication skills, with the ability to collaborate effectively with managers and cross-functional partners and clearly explain SEO recommendations and findings

• Familiarity with SEO performance measurement and reporting using common analytics and SEO platforms

Experience That's Great to Have

• Familiarity with SEO considerations for AI-driven, generative, or answer-based search experience
  
• Experience evaluating user experience and navigation to identify internal linking or discoverability opportunities

• Experience working in higher education, or similarly complex, multi-brand ecosystems

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.