University of Utah
Search Engine Optimization Specialists
🇺🇸 Hybrid - Salt Lake City, UT
🕑 Full-Time
💰 $65K - $80K
💻 Marketing
🗓️ November 19th, 2025
Edtech.com's Summary
University of Utah Health is hiring a Search Engine Optimization Specialist (Senior Web Content Specialist) to manage and optimize web content across digital platforms. The role involves developing content strategies, enhancing SEO and accessibility, collaborating with marketing and clinical teams, and improving user experience to support the organization's online presence.
Highlights
- Manage web portfolios and develop content strategies for clinical service lines and institutional priorities.
- Write, edit, and optimize web content for clarity, engagement, accessibility (ADA), and SEO/GEO performance.
- Build and maintain site pages using enterprise content management systems like Drupal and WordPress.
- Conduct content audits and keyword research to inform content updates and new opportunities.
- Collaborate with UX specialists, SEO analysts, content strategists, designers, and clinical stakeholders.
- Develop and execute search engine marketing (SEM) strategies including paid search and social campaigns.
- Monitor and report on SEO/SEM performance for continuous improvement.
- Required qualifications include a bachelor's degree plus 6 years or master’s plus 4 years of related experience, proficiency with CMS, SEO tools, analytics, and strong communication skills.
- Preferred experience includes working in healthcare or academic institutions, knowledge of health literacy and accessibility, SEO/AEO expertise, and familiarity with HTML.
- Compensation range is $65,000 to $80,000 annually for a full-time position with a hybrid work schedule.
Search Engine Optimization Specialists Full Description
Toggle navigation
Search Engine Optimization Specialists Bookmark this Posting Print Preview | Apply for this Job
Announcement
Posting Specific Questions
Details
| Open Date | 11/04/2025 |
|---|---|
| Requisition Number | PRN43502B |
| Job Title | Search Engine Optimization Specialists |
| Working Title | Sr. Web Content Specialist |
| Career Progression Track | P00 |
| Track Level | P3 - Career |
| FLSA Code | Professional |
| Patient Sensitive Job Code? | No |
| Standard Hours per Week | 40 |
| Full Time or Part Time? | Full Time |
| Shift | Day |
| Work Schedule Summary | Hybrid (1-2 in-office days/week) |
| VP Area | U of U Health - Academics |
| Department | 01442 - Web and Interactive Marketing |
| Location | Campus |
| City | Salt Lake City, UT |
| Type of Recruitment | External Posting |
| Pay Rate Range | $65,000-$80,000 |
| Close Date | 02/04/2026 |
| Priority Review Date (Note - Posting may close at any time) | |
| Job Summary | University of Utah Health is seeking an experienced Senior Web Content Specialist to join our Digital Experience team. We’re looking for a strategic thinker and skilled communicator who can shape, optimize, and maintain content across our web platforms to ensure it reflects our brand voice, meets accessibility standards, and performs well in search. This role is ideal for someone who combines creativity and technical expertise. We are looking for someone who understands how great content, SEO strategy, and user experience come together to serve our patients and strengthen our U of U Health’s online presence. You will manage complex web portfolios, collaborate with marketing and communications colleagues (UX specialists, SEO analysts, content strategists, designers, and others), and partner with clinical teams to support service line goals and priorities. Please include a resume and cover letter describing why you are an excellent fit for this position and how your experience will contribute to the success of our Digital Experience team. Why Join Us At University of Utah Health, you’ll be part of a mission-driven team that improves lives through accessible, high-quality care and information. You’ll gain hands-on experience with enterprise-scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications. Learn more about the great benefits of working for University of Utah: benefits.utah.edu |
| Responsibilities | Search Engine Optimization Specialist, III
|
| Minimum Qualifications |
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).
Search Engine Optimization Specialist, III: Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.
|
| Preferences |
|
| Type | Benefited Staff |
| Special Instructions Summary | |
| Additional Information | The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules. This position may require the successful completion of a criminal background check and/or drug screen. The University of Utah values candidates who have experience working in settings with students from all backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities. The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both. To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/ Online reports may be submitted at oeo.utah.edu https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South. |
Required fields are indicated with an asterisk (*).
- *
What is your highest level of completed education?
- None
- High School Diploma or Equivalent
- Associate Degree
- Bachelor's Degree
- Master's Degree
- Doctorate Degree
- *
How many years of related work experience do you have?
- Less than 2 years
- 2 years or more, but less than 4 years
- 4 years or more, but less than 6 years
- 6 years or more, but less than 8 years
- 8 years or more, but less than 10 years
- 10 years or more, but less than 12 years
- 12 years or more, but less than 14 years
- 14 years or more
-
How many years of experience do you have related to the development and implementation of content on websites?
- Less than 2 years
- 2 years or more, but less than 4 years
- 4 years or more, but less than 6 years
- 6 years or more, but less than 8 years
- 8 years or more
-
How many years of experience do you have writing content for a large-scale websites?
- Less than 2 years
- 2 years or more, but less than 4 years
- 4 years or more, but less than 6 years
- 6 years or more, but less than 8 years
- 8 years or more
-
How many years of experience do you have working in a content management system?
- Less than 2 years
- 2 years or more, but less than 4 years
- 4 years or more, but less than 6 years
- 6 years or more, but less than 8 years
- 8 years or more
-
If you do not currently live in the Salt Lake City, UT area, are you willing to relocate?
(Open Ended Question)
Required Documents
- Resume
Optional Documents
- Cover Letter
University Human Resource Management
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: (801) 581-2169 By Email: employment@utah.edu
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: (801) 581-2169 By Email: employment@utah.edu
To ensure the security of your data, you will be logged out due to inactivity in 3 minutes at
.
Any data not saved will be lost.
Click 'OK' to keep your session active.
.
Any data not saved will be lost.
Click 'OK' to keep your session active.
Similar Jobs
Event Marketing Manager (Fully Remote)
Branching Minds
🇺🇸 Remote - US
Web Specialist
Adtalem Global Education
🇺🇸 Hybrid - Chicago, IL
Associate Growth Marketing Manager
McGraw Hill
🇮🇳 Noida, Uttar Pradesh
Marketing and Communications Assistant
Missouri State University
🇺🇸 Springfield, MO
Marketing and Communications Specialist
North Carolina State University
🇺🇸 Raleigh, NC
