Hofstra University
Senior Assistant Director of Communication Operations
🇺🇸 Hempstead, NY
🕑 Full-Time
💰 $66K
💻 Operations
🗓️ November 14th, 2025
Edtech.com's Summary
- Plan and execute all recruitment marketing, campaigns, and events for graduate admission.
- Manage automated and ad-hoc email marketing campaigns using Slate CRM, including audience segmentation and testing.
- Develop and track marketing channels such as emails, text messages, social media, and print materials.
- Oversee all in-person and virtual graduate admission event programs and related marketing efforts.
- Respond to event-related correspondence via email, text, social media, and phone.
- Track project timelines, budgets, and ensure goals are met.
- Bachelor's degree required with at least one year of relevant experience in higher education, admissions, or event planning.
- Preferred familiarity with Technolutions Slate CRM, Ellucian Banner, and PC-based word processing and spreadsheet programs.
- Salary: $66,300 annually.
- Work within the Division of Student Enrollment, Engagement, and Success - Graduate Admission Operations department.
Senior Assistant Director of Communication Operations Full Description
Position Title | Senior Assistant Director of Communication Operations
Position Number | 897291
Position Category | Administration
School/Division | Enrollment Management
Department | Division of Student Enrollment, Engagement, and Success - Graduate Admission Operations
Full-Time or Part-Time | Full-Time
Description | Reporting to the Director of Graduate Admission Operations, the primary responsibilities of this position will be to plan and execute all recruitment marketing, campaigns, and events for graduate admission.
Responsibilities include, but are not limited to: Manages automated and ad-hoc email marketing campaigns within Slate CRM, including audience segmentation, personalization, and testing. Interacts with a wide variety of constituents, including faculty, administrators, alumni, vendors, current students, prospective students, and their families. Develops, tracks, and manages channels, content and outcomes for direct marketing and search campaigns including, but not limited to emails, text messages, digital guidebooks, social media, editorial articles, web and other related print marketing and promotional material. Creates and manages editorial and content creation calendars for graduate admission. Oversees all in-person and virtual graduate admission event programs (e.g., recruit or facilitate coordination and briefing of speakers/presenters, develop program agendas, determine order of speakers, etc.). Markets and publicizes graduate admission events through print and multimedia communications. Responds to event-related correspondence including email, text messages, social media, and phone inquiries. Ensures that projects of all kinds are completed on schedule, at or under budget and meeting their stated goals. Plans, tracks, and controls expenses. Performs other related duties as assigned.
Qualifications | Bachelor’s degree required. At least one year of work or internship experience in higher education, admissions, event planning or related field. The ideal candidate will be an outstanding communicator with excellent organizational skills, exceptional attention to detail, and the ability to multi-task. Strong communication skills, including spelling, rules of grammar and composition, and the ability to vary tone and language based on medium and target audience. Must have a professional demeanor and excellent relational skills.
Preferred Qualifications | Familiarity with student information/customer relationship management systems, including Technolutions Slate CRM and Ellucian Banner. Working knowledge of PC-based word processing and spreadsheet programs.
Special Instructions |
Deadline | Open Until Filled
Date Posted | 11/12/2025
EEO Statement | Hofstra University is an equal opportunity employer and is committed to extending equal opportunity in employment to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, physical or mental disability, marital or veteran status or any other characteristic protected by law.
Salary/Salary Range | $66,300
Additional Information
Hofstra University provides the above salary* as a good faith estimate of the starting pay range which considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and education. In addition to the salary offered, we offer a collegial and inclusive culture, and a benefits program which includes generous paid time off, paid holidays, tuition remission for employees and eligible dependents, and a retirement plan with University contributions.
*Salary ranges indicated for positions covered under a Collective Bargaining Agreement are in accordance with the CBA.
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