Senior Associate Director of Annual Giving Data Production and Reporting - Advancement and Alumni Engagement

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Description:

The Division of Advancement and Alumni Engagement utilizes resources, technology, and business for the purpose of soliciting alumni, donor engagement, donor research, and stewardship throughout Emory University and Health Systems. Our mission is to inspire and steward meaningful, lasting relationships that elevate engagement and giving to fulfill Emory’s mission to serve humanity. We are currently seeking a Senior Associate Director of Annual Giving Data Production and Reporting.

 

The Annual Giving team produces broad, multi-channel marketing and solicitation campaigns for Emory constituents. As annual giving fundraising strategists, they seek to acquire, reactivate, renew, and upgrade donors at the annual giving ($1-$999) and leadership annual giving ($1,000-$24,999) levels. The team engages and invites constituents to invest in the mission of Emory with the goal of building lifelong philanthropic relationships with the university and health system and donor pipeline for advancement officers. The Senior Associate Director of Annual Giving- Data Production and Reporting is responsible for submitting the data criteria for solicitation lists, reviewing data for accuracy, and producing reports for annual giving campaigns. This position serves as the primary annual giving liaison to operations teams, including advancement analytics, advancement systems, and portfolio management. The associate director uses campaign reports and data visualization tools to understand donor behavior and giving trends. The associate director uses these donor insights to optimize direct marketing strategies and drive donor pipeline for university and healthcare advancement programs. This position will report to the Managing Director of Annual Giving.

 

This position designs and implements annual giving solicitation and stewardship plans, marketing and volunteer fundraiser toolkits, and other communication materials that support Advancement and Alumni Engagement's annual giving revenue, donor participation, and donor pipeline goals.

 

KEY RESPONSIBILITIES:

• Designs and implements annual giving solicitation and stewardship plans, marketing and volunteer fundraiser toolkits, and other communication materials that support Advancement and Alumni Engagement's annual giving revenue, donor participation, and donor pipeline goals.
• Determines goals, strategies, and target audiences for solicitations.
• Oversees solicitations that may include direct mail, donor and volunteer engagement, phone and text solicitation, and digital fundraising (e.g. crowdfunding, email, and organic social posts).
• Acts as a strategic partner for a subset of Emory's schools and units to identify and implement fundraising campaigns for priority programs. Reviews content development for annual giving programs and solicitations.
• Ensures messaging is consistent with campaign strategies and customized for segmented audiences.
• Requests and approves audience data and merge fields for solicitations.
• Manages annual giving campaign and appeal records in Emory's CRM, evaluates results, and produces reports.
• Implements annual giving strategies based on data-driven evaluation, industry trends, and innovative pilot tactics.
• Provides customer service for annual giving inquiries and conducts personal outreach to annual giving donors when needed.
• Follows annual giving policies and business practices.
• May manage a board and engage volunteers for annual giving programs.
• May supervise student interns who implement specific giving programs.
• Performs other duties as required.

ADDITIONAL JOB DETAILS:

In addition to the duties outlined above, the Senior Associate Director may be required to:

• Create and maintain reports and dashboards to evaluate giving patterns, inform on data-driven strategies for solicitation campaigns, and achieve annual giving goals such as donors, revenue, and pipeline donor growth.
  Partner cross-functionally with operations teams such as Technology and Business Intelligence, to translate annual giving marketing plans into data criteria for direct response and specialty campaigns.
• Collaborate with Advancement Analytics to use data visualization tools and propensity models for donor acquisition, especially for grateful patients and leadership annual giving prospects.
• Advise on A/B testing in direct marketing approaches to optimize messaging and audiences and document results.
• Understand industry trends and identify strategic opportunities for predictive modeling and AI automation within annual giving.
• Participate in the strategic planning process and track progress toward achieving project goals for the department.
• Assess, create, and implement new or improved processes for department functions/initiatives.
• This position requires coming in person two days a week.

MINIMUM QUALIFICATIONS:

• A bachelor's degree and four years' experience in fundraising, data evaluation and interpretation, non-profits or related field OR an equivalent combination of experience, education, and/or training.

PREFERRED QUALIFICATIONS:

• Strong organizational, analytical, written, and verbal communication skills and possess the ability to manage multiple projects simultaneously.
• Strong interpersonal and problem-solving skills with the ability to work with ambiguity and navigate a complex work environment.
• Experience working with various technologies including advanced knowledge and experience with Microsoft Office Suite, database and project management software, data manipulation and reporting software, and CRM systems.
• Advanced technical skills like SQL and statistical analysis are not required.
• Prior experience in advancement, fundraising, alumni engagement, non-profit, or a university setting.
• Flexibility to accommodate changing priorities and deadlines.

NOTE: This role will be granted the opportunity to work from home regularly but must be able to commute to Emory University on a flexible weekly schedule based upon business needs. Schedule is based on agreed upon guidelines of department. This role requires residency in the state of GA. Emory reserves the right to change remote work status with notice to employee.

Additional Details:

Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. Emory University does not discriminate in admissions, educational programs, or employment, including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Students, faculty, and staff are assured of participation in university programs and in the use of facilities without such discrimination. Emory University complies with Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity, and affirmative action (for protected veterans and individuals with disabilities). Inquiries regarding this policy should be directed to the Emory University Department of Equity and Civil Rights Compliance, 201 Dowman Drive, Administration Building, Atlanta, GA 30322. Telephone: 404-727-9867 (V) | 404-712-2049 (TDD).

Emory University is committed to ensuring equal access and providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to seek a reasonable accommodation, please contact the Department of Accessibility Services at accessibility@emory.edu or call 404-727-9877 (Voice) | 404-712-2049 (TDD). We kindly ask that requests be made at least seven business days in advance to allow adequate time for coordination.