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Western Governors University
Senior Communications Content Strategist
Edtech.com's Summary
WGU is hiring a Senior Communications Content Strategist for the Brand Content and Communications team in Institutional Advancement. The role builds the university's reputation with corporate partners, education thought leaders, policy makers, media, alumni, and employees. It owns the WGU Impact Blog and the IgnitED newsletter on LinkedIn and runs the thought leadership content strategy.
Highlights
- Manage content creation, distribution, and analytics for the WGU Impact Blog and the IgnitED newsletter on LinkedIn
- Write, edit, and repurpose content across WGU's external channels, such as blog to social and newsletter to short video
- Carry out the university's thought leadership strategy
- Plan distribution across owned, earned, and social channels
- Edit and publish press releases and media assets with communications teams
- Build AI-assisted processes for editorial planning and reporting
- Optimize content for search and AI-driven answer engines
- Bachelor's degree in English, communications, journalism, public relations, or marketing, plus 5+ years of related experience
- Writing samples or portfolio required; AP and Chicago style editing
- Pay range of $82,700 to $124,000 a year; travel up to 20%
Senior Communications Content Strategist Full Description
Job Description
The Senior Communications Content Strategist is a member of the Brand Content and Communications team in WGU's Institutional Advancement (IA) department. This role is responsible for building the university's reputation among key audiences, including corporate partners, education thought leaders, policy makers, media, alumni, employees, and others.
This role will:
- Strengthen WGU's brand authority through strategic, compelling storytelling.
- Amplify WGU's impact by creating, editing, and facilitating content that is outcomes-focused, engaging, and trustworthy.
- Drive measurable channel and audience growth through data-informed and organization-aligned content strategies.
Responsibilities
- Manage content creation, dissemination, and analytics for the WGU Impact Blog and IgnitED newsletter on LinkedIn.
- Write, edit, and/or repurpose content for use across WGU's external channels (e.g., blog to social media, newsletter to short-form video, etc.) as assigned.
- Execute on the university's thought leadership strategy, ensuring consistent contributions across channels.
- Develop and execute distribution strategies across owned, earned and social channels to maximize content reach and engagement.
- Partner with communications staff regarding communications plans, content topics, copywriting, and editing.
- Edit and publish press releases and media assets in partnership with communications teams.
- Create and implement AI-assisted processes to streamline editorial planning, reporting, etc.
- Optimize content for discoverability across traditional search and AI-driven platforms (e.g. generative search, answer engines), adapting formats and structures as those platforms evolve.
- Support content development and editing for major university publications and initiatives (commencements, annual reports, etc.) as assigned.
- Meet personal, team, and department goals in a timely manner.
Knowledge, Skills, and Abilities
- Ability to write insightfully and creatively for various channels and audiences, including blogs, web content, print collateral, etc. Writing samples or portfolio required.
- Experience writing for press and media relations purposes, including press releases and media assets.
- Strong ability to copy, edit and proofread according to both AP and Chicago styles.
- Experience creating and executing multi-channel communications strategies.
- Ability to build relationships and manage projects across internal teams.
- Familiarity with SEO, GEO, and content marketing best practices. Working knowledge of how generative AI and answer engines are shaping content discovery, and ability to adapt content strategy accordingly.
- Ability to translate one piece of content into multiple channel-native formats to maximize distribution ROI.
- Ability to create and manage timely, informative channel and content performance reports using tools such as Adobe Analytics, LinkedIn analytics, and similar platforms.
- Experience with project management tools such as Asana and monday.com.
- Ability to work independently, prioritize tasks efficiently, and manage projects as assigned.
- Proficiency in Microsoft Office.
Education
- Bachelor's degree in English, communications, journalism, public relations, or marketing.
Experience
- 5+ years of related experience
Experience in lieu of education
Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.
Preferred Qualifications
- Experience in higher education and/or nonprofits
- Experience with content management systems
- Experience in data analysis and reporting
Physical Requirements
- Prolonged periods sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
Travel
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed.
Pay and Position Details
Grade: Professional 309
Pay Range: $82,700.00 - $124,000.00
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. This is a full-time, regular position (40 standard weekly hours) that is eligible for bonuses and a comprehensive benefits package, including discounted WGU tuition, flexible paid time off, and up to 12 weeks of parental leave.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact the Talent Acquisition team at [email protected].
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
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