Senior Copywriter (Enrollment Marketing & Communications)

🇺🇸 Gainesville, Florida 🕑 Full-Time 💰 $65K 💻 Communications 🗓️ October 7th, 2026

Higher Ed

Edtech.com's Summary

University of Florida is hiring a Senior Copywriter (Enrollment Marketing & Communications) to create audience-focused content that supports student recruitment, enrollment, and engagement for the Division of Enrollment Management. The copywriter drafts and edits copy for email campaigns, websites, digital advertising, and video scripts, then uses surveys and performance data to sharpen messaging.

Highlights

Write and edit copy for email campaigns, websites, digital advertising, newsletters, annual reports, press releases, and video scripts.
Translate complex academic, administrative, and technical information into clear content for diverse audiences.
Proofread content for accuracy, clarity, and adherence to university brand and editorial standards.
Review and give editorial feedback on content developed by colleagues and stakeholders.
Optimize web content using SEO best practices to improve visibility and readability.
Measure message effectiveness with surveys and communication results, then apply findings to future content.
Support campaign documentation, communication flow mapping, and campaign testing alongside the Email Marketing Specialist.
Hold a bachelor’s degree in an appropriate area, or an associate’s degree plus two years of relevant experience.
Prefer five years of professional writing and communications experience in higher education, publishing, or an agency.
Earn $65,000, with health, dental, and vision insurance, state retirement plans, about 22 vacation days, 13 sick days, 11 paid holidays, tuition assistance, and PSLF eligibility.