Edtech.com's Summary

Wiley is hiring a Senior Director, Brand Marketing. The role involves leading the Brand Marketing team and overseeing all brand marketing activities, developing and implementing Wiley's brand strategy, and ensuring brand consistency across all channels. The candidate will manage external relationships, monitor industry trends, handle budget management, and mentor a high-performing team.

Highlights

Lead the Brand Marketing team and oversee brand marketing activities.
Develop and implement Wiley's brand strategy.
Ensure brand consistency in positioning, messaging, and voice.
Manage relationships with media outlets and industry influencers.
Monitor industry trends for opportunities in brand innovation.
Track and analyze brand marketing performance using data insights.
Manage budgets, resources, and external agencies to maximize ROI.
Mentor and develop a team of marketing professionals.
Salary range: 102,200 GBP to 149,867 GBP.

Senior Director, Brand Marketing Full Description

Senior Director, Brand Marketing

Onsite

Hoboken (HQ), NJ, USA

Full time

Job Description:Senior Director, Brand Marketing

Location:London (Fitzroy Square), GBR

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

About the Role:

Management - Lead the Brand Marketing team and oversee all brand marketing activities including brand strategy & governance, content marketing, creative & events (the latter also operating as shared services).
Strategy - Lead the development of Wiley's brand strategy, owning the implementation of integrated brand marketing programmes aligned with Wiley’s objectives and target markets.
Brand consistency - Define and manage Wiley’s brand positioning, messaging, and voice across all channels and touchpoints to ensure consistency and coherence.
External Relationships – work closely with the Communications team to build and maintain relationships with key media outlets, journalists, bloggers, and industry influencers to secure positive coverage and press mentions.
Brand innovation - Monitor industry trends, competitive landscape, and market dynamics to identify opportunities for brand differentiation and innovation.
Data and insights - Track, analyse, and report on the performance of brand marketing activities, leveraging data and insights to optimise strategies and tactics.
Budget management - Manage budgets, resources, and external agencies/vendors effectively to maximise ROI and achieve objectives within established timelines and goals.
Leadership - Mentor, coach, and develop a high-performing team of brand, marketing and creative professionals across multiple disciplines, fostering a culture of creativity, collaboration, performance, and continuous improvement.
Collaboration - Collaborate closely with cross-functional teams, to ensure alignment and integration of brand messaging and initiatives.

Salary Range:102,200 GBP to 149,867 GBP

About Wiley:

Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities.

With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the UK, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for UK, Canada and USA based roles.

When applying, please attach your resume/CV to be considered.#LI-JL1

Original Job Description

Senior Director, Brand Marketing

Onsite

Hoboken (HQ), NJ, USA

Full time

Job Description:Senior Director, Brand Marketing

Location:London (Fitzroy Square), GBR

About the Role:

Management - Lead the Brand Marketing team and oversee all brand marketing activities including brand strategy & governance, content marketing, creative & events (the latter also operating as shared services).
Strategy - Lead the development of Wiley's brand strategy, owning the implementation of integrated brand marketing programmes aligned with Wiley’s objectives and target markets.
Brand consistency - Define and manage Wiley’s brand positioning, messaging, and voice across all channels and touchpoints to ensure consistency and coherence.
External Relationships – work closely with the Communications team to build and maintain relationships with key media outlets, journalists, bloggers, and industry influencers to secure positive coverage and press mentions.
Brand innovation - Monitor industry trends, competitive landscape, and market dynamics to identify opportunities for brand differentiation and innovation.
Data and insights - Track, analyse, and report on the performance of brand marketing activities, leveraging data and insights to optimise strategies and tactics.
Budget management - Manage budgets, resources, and external agencies/vendors effectively to maximise ROI and achieve objectives within established timelines and goals.
Leadership - Mentor, coach, and develop a high-performing team of brand, marketing and creative professionals across multiple disciplines, fostering a culture of creativity, collaboration, performance, and continuous improvement.
Collaboration - Collaborate closely with cross-functional teams, to ensure alignment and integration of brand messaging and initiatives.

Salary Range:102,200 GBP to 149,867 GBP

About Wiley:

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Senior Director, Brand Marketing

Edtech.com's Summary

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