Senior Director, Data Strategy

🇺🇸 Kent, OH 🕑 Full-Time 💰 $86K - $108K 💻 Information Technology 🗓️ May 21st, 2026

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Edtech.com's Summary

Kent State University is hiring a Senior Director, Data Strategy. This role leads the Engagement and Optimization Team to facilitate cross-platform data integration, audience analytics, and strategic performance reporting while collaborating with university partners to improve audience engagement and campaign planning. The Senior Director also coordinates data strategy alignment across the university and reports to senior leadership in University Communications and Marketing.

Highlights

Lead the Engagement and Optimization Team, supervising Content Optimization Specialist and UX/CRM Manager.
Facilitate cross-platform data integration and develop audience analytics and strategic performance reports.
Collaborate with IT, university partners, college partners, and division leads to unify and optimize audience data systems.
Identify and deploy AI tools for analytics, engagement, user journeys, and personalization.
Build and maintain dashboards using business intelligence platforms like Looker Studio, Power BI, Tableau, and analytics tools such as Google Analytics GA4 and Tag Manager.
Define KPIs and create actionable insights to guide content strategy and multichannel engagement.
Minimum qualifications include a bachelor’s degree in relevant fields and six years of experience in data strategy, marketing analytics, or digital strategy.
Preferred qualifications include a master’s degree, supervisory experience, and certifications in Google Analytics GA4, Tableau/Power BI, and CRM platforms like Salesforce Marketing Cloud.
Knowledge of data governance and compliance standards such as FERPA and GDPR is required.
Salary range is $86,439 to $107,778 annually.