Senior Director of Advancement Communications, Marketing and Digital Strategy

Edtech.com's Summary

North Carolina A&T State University is hiring a Senior Director of Advancement Communications, Marketing and Digital Strategy. This leadership role directs the creation and implementation of communications, marketing, and digital engagement strategies to promote the university's advancement goals, enhance donor and alumni relations, and support fundraising. The Senior Director ensures consistent messaging across platforms and collaborates closely with university leadership to advance philanthropic success.

Highlights

Oversee development and execution of communications, marketing, and digital strategies for University Advancement.
Serve as lead content expert ensuring consistent and strategic messaging across all platforms.
Collaborate with Advancement and campus leadership to support fundraising priorities.
Require knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, InDesign) and digital tools.
Require a degree in Advertising, Marketing, Communication Science or equivalent; Master's preferred.
Minimum five years of progressive experience in public relations, marketing, or related fields.
Experience desirable with video editing, higher education campaigns, fundraising and financial software, and marketing automation tools.
Possess strong communication, negotiation, research, analytical, and interpersonal skills.
Compensation range: $86,243 - $98,307 annually.
Position is full-time, permanent, exempt, and based in the Office of the Vice Chancellor for Advancement.

Senior Director of Advancement Communications, Marketing and Digital Strategy Full Description

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Please see Special Instructions for more details.

You must complete and submit an electronic application for employment to be considered. Resumes will not be accepted in lieu of completing an electronic application. Applicants seeking Veteran's Preference must attach a DD 214 form. Certificate of Release or Discharge from Active Duty with your application during the process of applying to the job posting. Final candidates are subject to criminal and sex offender background checks. North Carolina A&T State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. North Carolina A&T State University is an Equal Opportunity and Affirmative Action Employer. No one who applies or seeks employment will be denied admission to or employment at North Carolina A&T State University on the basis of race, religion, color, national origin, sex, age, disabling condition, veteran status, political affiliation, genetic information or sexual orientation and sexual identity.

Employee Benefits available to NC A & T permanent employees include the following and more;

Accrued Vacation and Sick Leave for Eligible Employees
Community Service Leave
Aetna – State Health Benefits of North Carolina
NCFlex - Vision, Dental, Flexible Spending Account, Life Insurance and more
12 Paid Holidays
Teachers and State Employees Retirement System (TSERS)
Optional Supplemental Plans - 401k, 403b, 457b and 457
Employee Assistance Program (EAP)
Campus Recreation Center Discount
University Bookstore Discount
and more

This position may be eligible for a remote or hybrid work arrangement, consistent with university and state policies. N.C. A&T employees are generally required to reside in North Carolina, within a 2-hour commuting distance of their assigned duty station.

Posting Details

Classification Information

Classification Type	EHRA

Position Overview

Primary Purpose of Position	The Senior Director of Advancement Communications, Marketing and Digital Strategy is responsible for articulating and promoting the vision, mission, and goals of the College and University Advancement to both internal and external stakeholders. This senior leadership role oversees the development and execution of comprehensive communications, marketing, and digital engagement strategies that enhance visibility, strengthen donor and alumni relations, and support fundraising priorities. The Senior Director serves as the lead content expert, ensuring consistent and strategic messaging across all platforms while collaborating with Advancement and campus leadership. This position requires a high level of professionalism, creativity, and confidentiality to support and advance the institution’s philanthropic goals and overall success.
Primary Function of Organizational Unit	The Division of University Advancement is one of seven administrative divisions at North Carolina A&T State University. Our mission is to support the university through the enhancement and management of private resources by expanding opportunities for engagement, increasing the division’s resources, strengthening the university’s brand, and improving communications.
Minimum Requirements	Degree in Advertising, Marketing, Communication Science or equivalent. Firm grasp of emerging digital tools. Five+ years of related and progressively more responsibility or expansive work experience public relations, marketing or related field. Superior news judgment and persuasive communication skills. Excellent oral and written communication skills, intellectual curiosity and highly developed interpersonal interaction skills. Excellent research and analytical skills; and skills in editing, copyediting, proofreading and incorporating feedback from different perspectives. Strong negotiating and marketing skills and leadership ability required. Competencies in desktop publishing skills and graphic production and design (Experience with Adobe Creative Suite programs including Premiere Pro, Photoshop, Illustrator and InDesign). Ability to use good judgment and ethics in handling confidential materials with sensitivity and discretion. Collaborative team-oriented style. Ability to work with a variety of personality types. Excellent interpersonal skills. Valid driver’s license.
Preferred Years Experience, Skills, Training, Education	Master’s degree preferred. Experience with gathering and editing video. Experience in a higher education environment, having participated in a comprehensive campaign. Experience with fundraising and financial software. Experience with marketing automation tools.
Required License or Certification
Is this position eligible for a remote or hybrid work arrangement, consistent with university and state policies.	On-site (Employees are primarily in the office and/or have a critical job requirement that requires dedicated office space on-site)

Position Information

Working Title	Senior Director of Advancement Communications, Marketing and Digital Strategy
Position Number	007411
Recruitment Salary Range	$86,243 - $98,307
FLSA	Exempt
Appointment Type	Permanent - Full-time
Tenure Track	No
FTE
If Time Limited, Appointment Length
Organizational Division	Office of the VC for Advancement
Organizational Location	VC for University Advancement
Organizational Unit	Office of the VC for Advancement

Posting Detail Information

Posting Number	EPA3094
Open Date	05/27/2026
Close Date - for postings that do not use Open Until Filled	06/26/2026
Open Until Filled	No
Open Until Filled Minimum Application Period Postings: Positions remaining posted after this date are continuing to accept applications, but may close at any time. Applications received by this date will receive full consideration, applications received after this date may receive consideration depending upon the status of the search
Date Position Available	07/01/26
Special Instructions to Applicant	You must complete and submit an electronic application for employment to be considered. Resumes will not be accepted in lieu of completing an electronic application. Applicants seeking Veteran’s Preference must attach a DD 214 form. Certificate of Release or Discharge from Active Duty with your application during the process of applying to the job posting. Final candidates are subject to criminal and sex offender background checks. North Carolina A&T State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. North Carolina A&T State University is an Equal Opportunity and Affirmative Action Employer. No one who applies or seeks employment will be denied admission to or employment at North Carolina A&T State University on the basis of race, religion, color, national origin, sex, age, disabling condition, veteran status, political affiliation, genetic information or sexual orientation and sexual identity. Employee Benefits available to NC A & T permanent employees include the following and more; Accrued Vacation and Sick Leave for Eligible Employees Community Service Leave Aetna – State Health Benefits of North Carolina NCFlex – Vision, Dental, Flexible Spending Account, Life Insurance and more 12 Paid Holidays Teachers and State Employees Retirement System (TSERS) Optional Supplemental Plans – 401k, 403b, 457b and 457 Employee Assistance Program (EAP) Campus Recreation Center Discount University Bookstore Discount and more This position may be eligible for a remote or hybrid work arrangement, consistent with university and state policies. N.C. A&T employees are generally required to reside in North Carolina, within a 2-hour commuting distance of their assigned duty station.
Quick Link	https://jobs.ncat.edu/postings/40514

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents

Resume
Cover Letter
Copy of Education Transcripts

Optional Documents

Letter of Reference 1
Letter of Reference 2
Letter of Reference 3
Certificate of Release or Discharge from Active Duty (DD-214)
Digital Portfolio

Contact Division of Human Resources
Phone: (336) 334-7862
Fax: (336) 285-2799
Email: hr@ncat.edu

1806 E. Market Street, Suite 401, Greensboro, NC 27401

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Original Job Description