Colibri
Senior Director, Performance Marketing
🇺🇸 Remote - US
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ January 3rd, 2024
Google Analytics HubSpotAt Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.
Position Overview
The Senior Director of Performance Marketing will create and lead the marketing strategy for Colibri’s Real Estate business unit. This role will be accountable for and lead omni-channel marketing to profitably attract customers (acquisition/retention) and increase customer lifecycle value. The ideal candidate is a hands-on marketer with a track record of driving profitable growth in direct-to-consumer markets through online and offline channels, including SEM, email, direct mail, content marketing, social media, events and news media, as well in the B2B channel. While the role demands the sensibility of a brand marketer, a deep skill set in marketing metrics and customer data analytics are a must to be successful in this role. In addition, e-commerce expertise will set the candidate apart.
The Senior Director of Performance Marketing will have direct accountability for adapting the Colibri brand story, mission, and vision to drive ecosystem growth. Experience in marketing service products, education products, membership and loyalty programs is required. Reporting to the President of Real Estate, this marketing leader will play a key role across the organization.
What You'll Do
- As a key leader on the Real Estate Leadership Team, create and drive comprehensive marketing strategies and programs aligned with the business units’ objectives will that propel the business forward.
- Develop customer segmentation for the business unit and nurture a deep understanding of the business’ customers and prospects, industry factors, and competitive environment.
- Manage the Real Estate brand/portfolio, ensuring alignment with strategic goals and market positioning.
- Maintain brand consistency and messaging coherence across all brands within the portfolio as well as across the Colibri organization.
- Make data-driven decisions that prioritize the Real Estate business’ overall objectives while considering the needs and resources of the department and team.
- Set high standards for development, execution, and optimization of cross-channel marketing campaigns.
- Coordination between B2B and B2C efforts.
- Coordinate and align Marketing Technology that is simplified and streamlined.
- Lead, mentor, and inspire a high-performing Product Marketing team, bolstering the bench strength of the enterprise marketing organization.
- Provide guidance and direction to the team to achieve business and company goals.
- Serve as the primary channel of communication and liaison between the Real Estate Marketing team and Colibri’s Internal Marketing Agency.
What You’ll Need to Succeed
- Bachelor’s degree in marketing or equivalent required, MBA preferred.
- Minimum of ten (10) years of marketing experience including two (2) years’ experience at the director level.
- Minimum five (5) years of experience leading and managing a marketing team.
- Minimum of five (5) years of direct-to-consumer marketing experience.
- Ecommerce and hands on Google Analytics experience is essential.
- Experience setting a vision and strategy that leverages full value from marketing automation processes and tools such as HubSpot.
- Highly adept at extracting insights from data and leading others in data-driven decision-making; demonstrable experience presenting recommendations in a clear and concise way that effectively “tells a story" with data.
- Online and offline virtuoso: deep, hands-on experience with digital media, including SEM, display, social, email and affiliate channels, and also print direct marketing.
- Deep understanding of A/B and multivariate testing, user segmentation and reporting processes.
- Detail-oriented with the ability to manage projects from inception through execution.
- Exceptional organization and team management skills.
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.
