PowerSchool
Senior Director, Product Marketing
Edtech.com's Summary
- Develop and own category-level narrative and market differentiation.
- Collaborate with Product Management on roadmap storytelling and launch prioritization.
- Lead go-to-market strategies and campaigns with brand, communications, and demand generation teams.
- Manage and mentor a team of Product Marketers to ensure quality and alignment.
- Partner with Sales Leadership, Solution Consulting, and Value Engineering for category alignment.
- Track and report key performance indicators related to pipeline growth, awareness, and adoption.
- Requires 10+ years in product marketing or related GTM roles with leadership experience.
- Strong skills in strategic storytelling, executive communication, and cross-functional alignment.
- Compensation range estimated between $189,200 and $236,500 USD base salary.
- Offers comprehensive benefits including medical, dental, vision, 401(k), parental leave, and unlimited discretionary time off.
Senior Director, Product Marketing Full Description
Overview:
At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible, and a career with us means youâre joining a successful team committed to engaging, empowering, and improving the K-12 education experience everywhere.
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The Senior Director, Product Marketing owns the go-to-market strategy, positioning, and storytelling for a portfolio of products within a solution category. They lead a small team of Product Marketers, ensuring consistent messaging, effective launches, and alignment with cross-functional partners (Sales, Product, CS, Enablement). This role serves as the category-level leader, shaping the narrative, prioritizing investments, and driving measurable impact across pipeline, brand equity, and adoption.
Responsibilities:
Key Responsibilities
- Develop and own the category-level narrative and positioning, ensuring clear differentiation in the market.
- Partner with Product Management to shape roadmap storytelling and prioritize launch plans.
- Lead category-level GTM strategy and campaigns in partnership with brand, comms, and demand gen.
- Manage and mentor Product Marketers, setting priorities and ensuring quality of deliverables.
- Serve as the primary partner to Sales Leadership, Solution Consulting, and Value Engineering for category-level alignment.
- Track and report on category-level KPIs tied to pipeline growth, awareness, and adoption.
Qualifications:
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Qualifications
- 10+ years in product marketing or related GTM roles, with proven leadership experience.
- Strong strategic storytelling and executive communication skills.
- Demonstrated ability to align cross-functional teams around GTM priorities.
- Experience leading and mentoring product marketing teams
Compensation & Benefits:
PowerSchool offers the following benefits:
- Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
- Flexible Spending Accounts and Health Savings Accounts
- Short-Term Disability and Long-Term Disability
- Comprehensive 401(k) plan
- Generous Parental Leave
- Unrestricted paid time off (known as Discretionary Time Off - DTO)
- Wellness Program, including ClassPass & Employee Assistance Program
- Tuition Reimbursement
- Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage
A reasonable estimate of the base compensation range for this position is $189,200 - $236,500 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal equity; internal pay ranges; and market data/range parameters.
EEO Commitment:
PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accomodations@powerschool.com.
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