Senior Director, Product Marketing

🇺🇸 Remote - US

🕑 Full-Time

💰 $201,594

💻 Marketing

🗓️ September 17th, 2023

Higher Ed
We believe in the power and joy of learning 
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

Senior Director of Product Marketing (Boston, MA). Be the senior level marketing voice in product strategy and development on the Product Leadership team along with the VPs of Product. Set a product marketing strategy for the Product Marketing team that supports the product and business strategy for Cengage Academic. Strategize with the Product Marketing Directors on the end–to-end marketing activities from value proposition and vision creation to product information dissemination through all aspects of marketing campaign development and go-to-market execution. Partner with Product and Technology leadership teams on understanding product's current and vision state and being the voice of Marketing. Lead and direct the Product Marketing Directors in the development of effective sales enablement and marketing enablement strategies, tools, and tactics to empower the Marketing and Sales teams to drive sales, activations, usage and advocacy of Cengage product(s). Provide direction and leadership to the Product Marketing teams to ensure strong development and positioning of key products to influence and increase the close and activation of high-value business across disciplines and markets. Be the lead marketer to support ongoing business transformation efforts and refocus on priorities and become an expert at change management. Telecommute benefit available. Qualified applicants may work anywhere in the United States from a home office and report to Cengage’s office in Boston, MA. 

Requirements: Master's degree in any field plus five (5) years of experience developing, leading and executing marketing strategies for Higher Education, including brand positioning, and sales and marketing enablement or, alternatively, a Bachelor's degree in any field and seven (7) years of experience  developing, leading and executing marketing strategies for Higher Education, including brand positioning, and sales and marketing enablement. Candidates must possess: Demonstrated Expertise (“DE”) driving brand ownership and leading the creative development of content for Higher Education web properties. DE driving the vision, mission, goals and strategies needed to execute the value propositions for products and services. DE overseeing product marketing activities to ensure consistency with the overall web strategy and analyzing the tracking results of web content. DE in the conceptualization, build and execution of B2B marketing campaigns for digital platforms and products within Higher Education. DE overseeing print and digital pricing, product proposals, and signings. DE building marketing plans in collaboration with product teams to launch education products to the market, providing pricing strategy for SEM and run marketing campaigns to acquire new users. To apply, submit resume at and reference R2023-875.

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at or you may call us at +1 (617) 289-7917.

About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Base Pay Range
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$201,594.00 - $201,594.00 USD