Kaplan
Senior Editor, Marketing
Edtech.com's Summary
Kaplan is hiring a Senior Editor, Marketing. The Senior Editor leads the editorial process for marketing campaigns independently, ensuring all materials meet standards for quality, clarity, consistency, and compliance across digital, print, and cross-platform initiatives. This role demands strategic editorial judgment to evaluate and improve copy, manage legal and compliance risks, and collaborate with multiple teams to align marketing goals with regulatory requirements.
Highlights
- Lead editorial process for campaigns including higher education, professional, and test prep programs.
- Evaluate and edit copy for clarity, legal defensibility, brand voice, and compliance.
- Exercise editorial judgment on legal and compliance risks and coordinate legal reviews as needed.
- Draft promotional disclaimers and terms; liaise with legal/compliance for timely approvals.
- Guide editorial strategy from campaign kickoff to launch, ensuring awareness of compliance and trademark requirements.
- Copyedit and proofread diverse collateral including marketing assets and communications from registrar, admissions, financial aid, and product marketing departments.
- Review SEM, display, and paid social ads for industry best practices.
- Minimum qualifications: Bachelor's degree in English, journalism, or communication; 3+ years editing experience; strong editorial judgment and independent work capability; familiarity with style guides (CMoS, AP); leadership in editorial strategy across multiple formats.
- Preferred: Experience with digital marketing platforms (SEM, paid social), CMS for web/landing pages, project management tools, and higher education accreditation.
- Compensation: Salary Grade A ranging from $31,200 to $78,647, based on qualifications and experience; includes comprehensive benefits package and retirement contributions.
Senior Editor, Marketing Full Description
Job Title Senior Editor, Marketing
Job Description
For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.
The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.
The Senior Editor plays an essential role in ensuring that marketing materials across the business meet high standards of quality, clarity, consistency, and compliance. This individual exercises editorial autonomy, taking responsibility for both the strategic and tactical execution of editorial tasks across digital, print, and cross-platform marketing initiatives.
Primary Responsibilities
- Lead the editorial process independently for marketing campaigns, including higher education programs, professional and test prep offerings, and partner communications.
- Evaluate copy to determine whether rewrites or significant edits are needed to improve message clarity, legal defensibility, or alignment with brand voice.
- Exercise editorial judgment to identify potential legal or compliance risks, determining when to escalate for legal review and when issues can be addressed editorially.
- Review content for legal, compliance, and accreditation issues, and coordinate with legal or compliance for resolution as needed.
- Draft promotional disclaimers and terms and conditions, liaising with legal and compliance as needed, and streamlining workflows to ensure timely approvals.
- Attend campaign kickoff meetings and guide editorial strategy from inception to launch, based on a nuanced understanding of both marketing goals and regulatory requirements, ensuring all stakeholders are aware of compliance limitations in relation to messaging as well as trademark requirements.
- Copyedit and proofread a wide range of collateral, including campaign assets, student-facing communications, and materials from other departments such as registrar, admissions, financial aid, and product marketing.
- Actively drive and participate in legal and editorial team meetings, bringing issues to the forefront and providing a point of view.
- Review SEM, display, and paid social ads and edit with an eye toward industry best practices (character limits, etc.).
- Review and evaluate new marketing claims with an eye toward strengthening brand identity in marketing materials.
Minimum Qualifications
- Bachelor's degree or equivalent with a focus in English, journalism, communication
- 3+ years working as an editor in a marketing, communication, or publishing environment
- Strong editing skills, editorial judgment, and decision-making (clarity, tone, compliance, alignment with brand voice)
- Ability to work independently with minimal supervision
- Strong understanding of editorial style guides (e.g. CMoS, AP, or similar)
- Leadership in editorial strategy across multiple formats (digital, print, social, web, collateral)
- Strong collaboration skills with cross-functional teams (writers, designers, product owners, legal, agencies)
- Process streamlining and workflow management
- Strong attention to detail and accuracy
- Clear written and verbal communication skills
Preferred Qualifications
- Experience with digital marketing platforms (SEM, display, paid social ad platforms)
- Experience with content management systems (CMS) for web and landing pages
- Familiarity with project management and workflow tools
- Familiarity with higher education and accreditation requirements
Beyond base salary, our comprehensive total rewards package includes:
- Remote work provides a flexible work/life balance
- Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
- Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
- Comprehensive health benefits new hire eligibility starts on day 1 of employment
- Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here.
At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.
For full-time positions, Kaplan has three salary grades. This position is Salary Grade A: $31,200 to $78,647. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data. We are an equal opportunity employer and comply with all applicable federal and state wage laws.
#LI-Remote
#LI-DK1
LocationRemote/Nationwide, USA
Additional Locations
Employee TypeEmployee
Job Functional Area Marketing
Business Unit00091 Kaplan Higher ED
Diversity & Inclusion Statement:
Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.
Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.
Kaplan is a drug-free workplace and complies with applicable laws.
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