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Colibri Group
Senior Email Marketing Specialist
Salesforce
CRM
SQL
Edtech.com's Summary
Colibri Group is hiring a Senior Email Marketing Specialist. This role drives the execution, optimization, and growth of email and SMS marketing programs, owning the channel strategy and building campaigns using Salesforce Marketing Cloud. The position involves data-driven decision making, campaign analysis, and ensuring compliance with relevant regulations.
Highlights
- Develop and execute email and SMS marketing strategies within the Accounting Ecosystem.
- Design and manage campaigns using Salesforce Marketing Cloud tools including Email Studio, Journey Builder, and MobileConnect.
- Create and maintain marketing calendars aligned with business objectives, managing segmentation and personalization via Salesforce Data Cloud.
- Run A/B tests and analyze campaign data to optimize performance and content effectiveness.
- Ensure compliance with email and SMS regulations such as CAN-SPAM, GDPR, and TCPA.
- Requires hands-on experience with Salesforce Marketing Cloud and Data Cloud, including segmentation, automation, and activation.
- Strong skills in HTML/CSS for email design and troubleshooting; familiarity with marketing automation and CRM integration.
- Bachelor's degree and 5+ years of relevant marketing automation or CRM experience.
- Preferred experience includes SFMC MobileConnect, AI marketing tools, AMPscript, SQL, and relevant certifications.
- Works closely with IT and Digital Platforms teams; may support Financial Services ecosystem as needed.
Senior Email Marketing Specialist Full Description
At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and our community.
Becker Professional Education, proudly part of the Colibri Group family, is a leader in CPA Exam Review, CMA Exam Review, and CPE (Continuing Professional Education). Our programs are led by expert instructors and feature high-quality content delivered through flexible learning formats, including on-demand resources and webcasts. To learn more about our offerings and our commitment to excellence, visit us at www.becker.com.
Becker is trusted by accountants around the globe for industry-leading tools and unwavering support that drive success. Our focus is on delivering results—results that stem from a deep commitment to our students' success. We create personalized learning experiences, leverage cutting-edge technologies, and tirelessly advocate for the accounting profession. These efforts have made Becker the choice of over 1 million CPA candidates worldwide.
Position Overview:
The Senior Email Marketing Specialist is dedicated to drive the execution, optimization, and growth of our email and SMS marketing programs. This role owns the email and SMS channel strategy and is ideal for a detail-oriented marketer who is comfortable building in Salesforce Marketing Cloud and turning performance data into decisions. Success requires thriving in a fast-paced, deadline-driven environment where agility and adaptability are key.
What You'll Do
Own the email channel strategy for the Accounting Ecosystem, setting priorities, goals, and the roadmap for how email drives acquisition, engagement, and retention.
Design, build, and execute email campaigns in Salesforce Marketing Cloud that drive engagement and revenue growth.
Develop and maintain the email marketing calendar, aligning campaigns with business objectives and ensuring timely execution.
Executing precise workflows in past-faced environments where accuracy is critical.
Build and manage audiences and segments in SFMC (Data Extensions, Contact Builder) and, where available, Salesforce Data Cloud, ensuring accurate segmentation and personalization.
Build and optimize automation workflows in Journey Builder and Automation Studio to nurture leads, onboard customers, and improve retention.
Own the SMS channel for the Accounting Ecosystem, planning, building, and executing SMS campaigns in Salesforce Marketing Cloud (MobileConnect) that complement email and drive engagement and conversions.
Integrate SMS into cross-channel journeys in Journey Builder, coordinating timing and messaging with email to create a cohesive customer experience.
Use Salesforce Data Cloud to activate unified customer data for targeting and personalization, partnering with Digital Platforms and IT on data and activation needs.
Plan and run A/B tests on subject lines, content, design, and send timing, and apply the learnings.
Analyze campaign performance and report to stakeholders, translating data into clear, actionable insights.
Partner with stakeholders to develop compelling email content.
Ensure compliance with email regulations (CAN-SPAM, GDPR) and follow list hygiene and deliverability best practices.
Manage SMS opt-in, opt-out, and keyword processes in line with TCPA and carrier (CTIA) requirements, maintaining accurate consent records.
Stay current on industry trends and platform releases and bring new ideas to the team.
Understanding of Salesforce CRM as the source of truth to email database.
Design, build, and execute email campaigns in Salesforce Marketing Cloud that drive engagement and revenue growth.
Develop and maintain the email marketing calendar, aligning campaigns with business objectives and ensuring timely execution.
Executing precise workflows in past-faced environments where accuracy is critical.
Build and manage audiences and segments in SFMC (Data Extensions, Contact Builder) and, where available, Salesforce Data Cloud, ensuring accurate segmentation and personalization.
Build and optimize automation workflows in Journey Builder and Automation Studio to nurture leads, onboard customers, and improve retention.
Own the SMS channel for the Accounting Ecosystem, planning, building, and executing SMS campaigns in Salesforce Marketing Cloud (MobileConnect) that complement email and drive engagement and conversions.
Integrate SMS into cross-channel journeys in Journey Builder, coordinating timing and messaging with email to create a cohesive customer experience.
Use Salesforce Data Cloud to activate unified customer data for targeting and personalization, partnering with Digital Platforms and IT on data and activation needs.
Plan and run A/B tests on subject lines, content, design, and send timing, and apply the learnings.
Analyze campaign performance and report to stakeholders, translating data into clear, actionable insights.
Partner with stakeholders to develop compelling email content.
Ensure compliance with email regulations (CAN-SPAM, GDPR) and follow list hygiene and deliverability best practices.
Manage SMS opt-in, opt-out, and keyword processes in line with TCPA and carrier (CTIA) requirements, maintaining accurate consent records.
Stay current on industry trends and platform releases and bring new ideas to the team.
Understanding of Salesforce CRM as the source of truth to email database.
This role may also provide support to the Financial Services ecosystem as needed
What You'll Need to Succeed
Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, MobileConnect).
Hands-on experience with Salesforce Data Cloud, including working with building segments and activations.
Attention to detail towards catching and correcting inconsistencies in high-volume email execution is a must.
Thorough knowledge of marketing automation principles and practices.
Strong understanding of HTML/CSS for email design and troubleshooting.
Experience with marketing automation and CRM integration.
Analytical mindset with expertise in data-driven decision-making.
Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.
Demonstrated ability to work effectively under tight deadlines and manage multiple projects simultaneously.
Bachelor's degree.
5+ years of marketing automation, CRM, or similar experience.
Hands-on experience with Salesforce Data Cloud, including working with building segments and activations.
Attention to detail towards catching and correcting inconsistencies in high-volume email execution is a must.
Thorough knowledge of marketing automation principles and practices.
Strong understanding of HTML/CSS for email design and troubleshooting.
Experience with marketing automation and CRM integration.
Analytical mindset with expertise in data-driven decision-making.
Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.
Demonstrated ability to work effectively under tight deadlines and manage multiple projects simultaneously.
Bachelor's degree.
5+ years of marketing automation, CRM, or similar experience.
Preferred Qualifications
Experience with SMS marketing in SFMC MobileConnect.
Experience with AI marketing tools (Claude).
AMPscript experience for dynamic content and personalization; SQL for segmentation.
SFMC or Data Cloud certifications.
Advanced degree in business management, marketing, or statistics.
Experience in education, e-learning, or professional certification marketing.
Experience with AI marketing tools (Claude).
AMPscript experience for dynamic content and personalization; SQL for segmentation.
SFMC or Data Cloud certifications.
Advanced degree in business management, marketing, or statistics.
Experience in education, e-learning, or professional certification marketing.
Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.
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