Ellucian
Senior Field Marketing Manager
🇺🇸 Remote - US
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ September 30th, 2025
Marketo
SaaS
Salesforce
Edtech.com's Summary
Ellucian is hiring a Senior Field Marketing Manager. The role involves partnering with regional sales and cross-functional marketing teams to develop and execute integrated field marketing programs that support demand generation and accelerate deals in the Central and Western U.S. regions. The manager will measure program impact, optimize marketing strategies, and drive alignment between sales and marketing in a remote team environment.
Highlights
- Develop and execute integrated field marketing programs to drive leads, pipeline creation, and acceleration.
- Partner closely with sales leadership and regional sales teams to align marketing initiatives with sales priorities.
- Use Account Based Marketing (ABM) strategies to target priority accounts in collaboration with sales.
- Measure and report on regional program performance using KPIs, dashboards, and ROI analysis.
- Manage budgets, calendars, and timelines for effective program delivery.
- Leverage tools such as Salesforce, Marketo, Tableau, and Monday.com for program management and reporting.
- Bring 5+ years of experience in B2B field marketing, demand generation, or sales roles, preferably in SaaS or higher education sectors.
- Strong skills in multichannel marketing including email automation, paid media, events, and webinars.
- Exceptional collaboration and communication skills to influence stakeholders and present to senior leadership.
- Comprehensive benefits including health coverage, flexible time off, 401k match, parental leave, wellness programs, and professional development support.
Senior Field Marketing Manager Full Description
Senior Field Marketing Manager | Remote | United States
- US
- Marketing
- 6266
- Up to 50%
About Ellucian
Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,900 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.
Values Rooted in Purpose
We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.
About the Opportunity
As the Senior Field Marketing Manager, you will partner closely with regional sales and cross functional marketing teams to develop, execute and report on integrated field marketing programs aligned to support demand generation and deal acceleration for states within the Central and Western U.S. regions. This position requires a unique blend of modern B2B marketing experience, creativity, and an analytical mindset. Strong candidates will have shown an ability to identify and act on opportunities to improve operations, communications, and team collaboration. Essential to the role is an ability to seek out and report on program impact, while also building partnership and alignment with sales and cross functional marketing teams who operate in a remote team environment.
Where You Will Make an Impact
Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,900 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.
Values Rooted in Purpose
We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.
About the Opportunity
As the Senior Field Marketing Manager, you will partner closely with regional sales and cross functional marketing teams to develop, execute and report on integrated field marketing programs aligned to support demand generation and deal acceleration for states within the Central and Western U.S. regions. This position requires a unique blend of modern B2B marketing experience, creativity, and an analytical mindset. Strong candidates will have shown an ability to identify and act on opportunities to improve operations, communications, and team collaboration. Essential to the role is an ability to seek out and report on program impact, while also building partnership and alignment with sales and cross functional marketing teams who operate in a remote team environment.
Where You Will Make an Impact
- Partner with sales leadership and regional sales teams (and leverage prior field marketing or sales experience) to bring awareness and alignment of global campaigns and marketing priorities
- Demonstrate strong demand generation experience by designing and executing programs that drive net new leads, pipeline creation, and pipeline acceleration
- Represent the voice of sales back to the marketing organization and identify, then close, operational gaps to help meet sales goals
- Serve as the connective tissue between sales teams and marketing, representing the greater global marketing organization to ensure alignment and transparency
- Drive fully integrated programs that span marketing vehicles which may include social, email, event, digital, and more
- Measure and communicate the impact of regional programs as it relates to campaign performance, conversion to qualified leads, pipeline generation and velocity
- Gain marketing and sales alignment through development and execution of the regions yearly strategic vision including budgeting and marketing cadence/activities
- Leverage Account Based Marketing (ABM) strategies to target and influence priority accounts in partnership with sales
- Champion marketing innovation by piloting new tactics, hybrid/virtual experiences, and creative partnerships to differentiate the brand in the field
- Continuously optimize programs using data and insights to improve ROI, conversion rates, and stakeholder satisfaction
What You Will Bring
- 5+ years of field, event, sales or demand generation experience working in B2B organizations with a successful track record of partnering with sales and collaborating with cross functional marketing teams to plan, execute, follow up and measure regional programs; SaaS or higher ed preferred
- Ability to forecast, measure, analyze and report on the impact of regional demand programs in terms of KPIs aligned to sales models
- Experience in designing integrated regional programs that include multichannel tactics such as marketing email automation, paid media, events, webinars, etc.
- Proven ability to manage ABM programs and targeted account campaigns in collaboration with sales
- Strong analytical and reporting skills with proficiency in using dashboards, attribution models, and ROI analysis to inform decisions
- Excellent program management, calendar timeline, and budget management experience
- Proficient in Salesforce, Marketo, Tableau and team project management tools such as Monday.com desirable
- Record of operational improvements that enabled scale and increased stakeholder satisfaction
- Ability to work with agility and empowered to take risks and try new things
- Creativity in event concepting, experiential marketing, and localized program development
- Exceptional cross functional collaboration skills, including the ability to influence stakeholders and drive alignment between sales, marketing, and partners
- Strong presentation, communication, and storytelling skills to effectively convey strategy, program results, and recommendations to senior leadership
- Experience in the Education or Higher Education tech sector a plus
- Track record of developing and managing strong partnerships across cross functional teams including sales and marketing
What makes #Ellucianlife
- Comprehensive health coverage: medical, dental, and vision
- Flexible time off
- Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
- 401k w/ match & BrightPlan - to help you save for the future
- Parental Leave
- 5 charitable days to support the community that supports us
- Telemedicine
- Wellness
- Headspace Care (mental health)
- Wellbeats (virtual fitness classes)
- RethinkCare & Wellthy– caregiver support
- Diversity and inclusion programs which provide access to internal employee resource groups
- Employee referral bonuses to encourage the addition of great new people to the team
- We Foster a learning culture with:
- Education Assistance Program
- Professional development opportunities
#LI-AC1
#LI-REMOTE
At Ellucian, we believe in the “power of together.” We embrace an inclusive workplace, and believe that our differences help inspire a culture of acceptance that makes our company more collaborative and innovative. We’re proud to provide equal employment opportunities for job applicants and for our employees, and we are committed to providing a process and an environment that is free from discrimination on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), and other legally protected classifications. These protections extend to all management practices and decisions, including recruitment and hiring, appraisal systems, promotions, training, and career development programs. To enable employees to perform essential functions of their positions and to offer applicants a meaningful opportunity to be considered for positions, we also provide reasonable accommodations to qualified employees and applicants with disabilities and for sincerely held religious beliefs, observances, and practices. This job posting is intended to comply with all applicable laws. If we learn during the course of our recruitment process that, due to an applicant’s location, further information about the position is required, including certain salary information, the information in this posting will be supplemented accordingly. Additionally, we are aware of fake applicant schemes and have rigorous internal processes in place to mitigate such risk and inform proper authorities of any such instances that arise.
We’re excited by your interest in Ellucian! Please know that all authentic communication regarding any aspect of our hiring process will always come from an @ellucian.com email address. If you receive a message from any other source, it isn’t from us. When in doubt, you can always contact talentacquisition@ellucian.com. Additionally, you can visit https://careers.ellucian.com to verify any external job posting
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