Ellucian
Senior Field Marketing Manager | Remote | United States
🇺🇸 Remote - US
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ October 17th, 2025
Edtech.com's Summary
- Partner with sales leadership and regional teams to align global campaigns and marketing priorities.
- Design and execute demand generation programs that create and accelerate pipeline.
- Serve as liaison between sales and marketing to close operational gaps and ensure transparency.
- Manage integrated marketing campaigns including social, email, events, and digital channels.
- Measure program impact on campaign performance, lead conversion, and pipeline metrics.
- Develop and implement yearly strategic vision, budgeting, and marketing cadence for the regions.
- Leverage Account Based Marketing (ABM) strategies targeting priority accounts with sales partnership.
- Drive marketing innovation with new tactics and hybrid/virtual experiences to differentiate the brand.
- Continuously optimize programs using data, dashboards, attribution models, and ROI analysis.
- Require 5+ years B2B field, sales, or demand generation experience with SaaS or higher education preferred.
- Proficient in Salesforce, Marketo, Tableau, and project management tools like Monday.com.
- Strong cross-functional collaboration, presentation, communication, and storytelling skills.
- Experience in Education or Higher Education technology is a plus.
- Offers comprehensive benefits including health coverage, flexible time off, parental leave, wellness programs, and professional development.
Senior Field Marketing Manager | Remote | United States Full Description
About Ellucian
Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,800 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.
Values Rooted in Purpose
We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.
About the Opportunity
As the Senior Field Marketing Manager, you will partner closely with regional sales and cross functional marketing teams to develop, execute and report on integrated field marketing programs aligned to support demand generation and deal acceleration for states within the Central and Western U.S. regions. This position requires a unique blend of modern B2B marketing experience, creativity, and an analytical mindset. Strong candidates will have shown an ability to identify and act on opportunities to improve operations, communications, and team collaboration. Essential to the role is an ability to seek out and report on program impact, while also building partnership and alignment with sales and cross functional marketing teams who operate in a remote team environment.
Where You Will Make an Impact
Partner with sales leadership and regional sales teams (and leverage prior field marketing or sales experience) to bring awareness and alignment of global campaigns and marketing prioritiesDemonstrate strong demand generation experience by designing and executing programs that drive net new leads, pipeline creation, and pipeline accelerationRepresent the voice of sales back to the marketing organization and identify, then close, operational gaps to help meet sales goalsServe as the connective tissue between sales teams and marketing, representing the greater global marketing organization to ensure alignment and transparencyDrive fully integrated programs that span marketing vehicles which may include social, email, event, digital, and moreMeasure and communicate the impact of regional programs as it relates to campaign performance, conversion to qualified leads, pipeline generation and velocityGain marketing and sales alignment through development and execution of the regions yearly strategic vision including budgeting and marketing cadence/activitiesLeverage Account Based Marketing (ABM) strategies to target and influence priority accounts in partnership with salesChampion marketing innovation by piloting new tactics, hybrid/virtual experiences, and creative partnerships to differentiate the brand in the fieldContinuously optimize programs using data and insights to improve ROI, conversion rates, and stakeholder satisfactionWhat You Will Bring
5+ years of field, event, sales or demand generation experience working in B2B organizations with a successful track record of partnering with sales and collaborating with cross functional marketing teams to plan, execute, follow up and measure regional programs; SaaS or higher ed preferredAbility to forecast, measure, analyze and report on the impact of regional demand programs in terms of KPIs aligned to sales modelsExperience in designing integrated regional programs that include multichannel tactics such as marketing email automation, paid media, events, webinars, etc.Proven ability to manage ABM programs and targeted account campaigns in collaboration with salesStrong analytical and reporting skills with proficiency in using dashboards, attribution models, and ROI analysis to inform decisionsExcellent program management, calendar timeline, and budget management experienceProficient in Salesforce, Marketo, Tableau and team project management tools such as Monday.com desirableRecord of operational improvements that enabled scale and increased stakeholder satisfactionAbility to work with agility and empowered to take risks and try new thingsCreativity in event concepting, experiential marketing, and localized program developmentExceptional cross functional collaboration skills, including the ability to influence stakeholders and drive alignment between sales, marketing, and partnersStrong presentation, communication, and storytelling skills to effectively convey strategy, program results, and recommendations to senior leadershipExperience in the Education or Higher Education tech sector a plusTrack record of developing and managing strong partnerships across cross functional teams including sales and marketingWhat makes #Ellucianlife
Comprehensive health coverage: medical, dental, and visionFlexible time offThrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests401k w/ match & BrightPlan - to help you save for the futureParental Leave5 charitable days to support the community that supports usTelemedicineWellness Headspace Care (mental health)Wellbeats (virtual fitness classes)RethinkCare & Wellthy- caregiver supportDiversity and inclusion programs which provide access to internal employee resource groupsEmployee referral bonuses to encourage the addition of great new people to the teamWe Foster a learning culture with: Education Assistance ProgramProfessional development opportunities
#LI-AC1
#LI-REMOTE
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