Edtech.com's Summary

Positive Intelligence is hiring a Senior Growth Marketer to drive measurable growth outcomes across the full user journey of their mental fitness app. This role requires hands-on experimentation and ownership of growth metrics such as activation, conversion, and retention, focusing on embedding growth initiatives within the product experience.

Highlights

Own growth outcomes throughout the user journey: assessment, onboarding, activation, conversion, and retention
Design and execute growth experiments embedded directly in the product, including onboarding flows and referral mechanics
Leverage acquisition channels as inputs to product learning rather than standalone tactics
Analyze funnel and cohort performance to prioritize growth initiatives
Collaborate closely with Product, Data, Engineering, and Content teams
Experience with analytics and experimentation tools like GA4, HubSpot, BigQuery, Looker, and A/B testing platforms
8+ years background in product-led growth or growth-focused product leadership, ideally in consumer app or SaaS
Hands-on operator who personally ships and analyzes experiments inside the product
Requires minimum 4 hours overlap with US Eastern Time
Bonus for experience in self-development, coaching, mental health, or human performance sectors

Senior Growth Marketer (Product-Led, Full-Funnel) Full Description

Senior Growth Marketer (Product-Led, Full-Funnel)

Remote

Positive Intelligence is the global leader in mental fitness. Founded by Stanford lecturer and New York Times bestselling author Shirzad Chamine, our science-based, app-guided program has transformed lives in over 150 countries. We’ve impacted executives in virtually every Fortune 100 company, as well as entrepreneurs, athletes, teachers, and parents. More than 100,000 coaches have been trained on our platform.

Our breakthrough Saboteur Assessment has gone viral—millions worldwide have taken it, often describing the insights as “life-changing.” With a mission to bring mental fitness to 100 million people, we’re now looking for a Senior Growth Marketer to take our reach to the next level.

Read This First

This is not a brand, content-only, or paid-media-only role.

We are hiring a hands-on growth operator who has personally owned growth outcomes and shipped experiments that meaningfully change user behavior.

If your experience is primarily managing agencies, storytelling, or top-of-funnel awareness without ownership of metrics, this role will not be a fit.

The Role

We’re seeking a senior product-led growth operator to own measurable growth outcomes across the user journey—from first touch through activation, conversion, and retention.

You’ll design and ship experiments embedded directly in the product, turn learning into repeatable growth systems, and help shape a growth function that compounds over time. You’ll leverage two powerful assets: a viral assessment that sparks instant engagement and a founder who is a globally recognized thought leader.

This role emphasizes hands-on experimentation, rapid learning, and measurable impact across the participant experience.

Reports To

Chief Operating Officer (direct), with a dotted line to the Chief Revenue Officer.

Who This Role Is For

This role is a strong fit if you:

Have led product-led growth or experimentation inside a consumer or SaaS product
Have owned metrics like activation, conversion, retention, or ARR—not just traffic or spend
Have personally shipped experiments that changed user behavior inside the product

Accountabilities

Own growth outcomes across the core user journey: assessment → onboarding → activation → conversion → retention
Design, ship, and iterate on growth experiments embedded in the product (onboarding flows, checkout, lifecycle moments, referral mechanics)
Use acquisition channels (paid, organic, partnerships) as inputs to product learning, not standalone tactics
Build and test high-impact product surfaces: landing pages, in-product messaging, lifecycle flows, and decision moments
Analyze funnel and cohort performance; translate insights into prioritized growth bets
Partner tightly with Product, Data, Engineering, and Content to sequence experiments and remove friction
Establish lightweight growth systems: experimentation cadence, success metrics, learning documentation
Help stand up and lead a growth function as scale demands, grounded in speed and rigor
Identify and validate breakout growth levers—viral loops, habit formation, pricing/packaging, and lifecycle mechanics

Skills & Experience

8+ years in product-led growth, experimentation, or growth-focused product leadership, ideally in a consumer app or SaaS environment
Proven ability to own full-funnel outcomes and scale growth through experimentation
Strong command of analytics and experimentation tools (GA4, HubSpot or equivalent, BigQuery/Looker, A/B testing platforms)
Experience mapping customer journeys and lifting conversion rates at scale
Track record of leading growth outcomes through tight collaboration with product, data, and engineering
Hands-on operator: you personally design, ship, and analyze experiments inside the product
Analytical and hypothesis-driven, with a bias for fast iteration
Strong written and product communication skills—you know how to frame insights clearly
Entrepreneurial energy and comfort operating with ambiguity
Bonus: experience in self-development, coaching, mental health, or human performance

Time Zone Requirement

This role requires at least 4 hours of overlap with US Eastern Time (ET). You’ll work with a distributed team across North America and Europe.

How to Apply (Important)

To keep this process focused and high-signal, applications without the following will not be reviewed.

Please answer all four questions in your application:

Describe a growth experiment you personally ran end-to-end. What was the hypothesis?
What metric did it move, and by how much?
What is one growth experiment that failed—and what did you learn from it?
Which analytics, experimentation, or lifecycle tools have you personally used hands-on?

Concise, specific answers are valued more than polish.

This is a chance to build a product-embedded growth engine at a mission-driven company with global reach. If you want real ownership, real leverage, and the opportunity to compound impact over time, we’d like to hear from you.

Original Job Description