Lovevery
Senior Influencer Marketing Specialist
Edtech.com's Summary
Lovevery is hiring a Senior Influencer Marketing Specialist. This role involves managing influencer partnerships across social media platforms to build brand awareness and drive growth. The specialist will handle influencer identification, communication, relationship nurturing, campaign execution, and performance analysis to impact revenue directly.
Highlights
- Source, vet, and prioritize influencers aligned with Lovevery's brand in the parenting space.
- Manage all influencer communications and nurture long-term relationships.
- Maintain an organized influencer database and update regularly.
- Develop and manage affiliate programs using tools like Grin.
- Negotiate content deals for organic and paid social channels, including whitelisting.
- Track influencer activity, key performance indicators, and source user-generated content.
- Create and present reports on influencer performance and ROI.
- Requires 3-4 years of marketing experience in childhood, lifestyle, or fashion brands and a Bachelor’s Degree.
- Experience with European and UK influencers, paid social tactics, influencer seeding programs, and sales is a plus.
- Offers a competitive salary, benefits, stock options, 25 paid holidays, parental leave, product discounts, and commuter allowance.
Senior Influencer Marketing Specialist Full Description
Senior Influencer Marketing Specialist
About Lovevery
Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life.
The Role
We are seeking a Senior Influencer Marketing Specialist to help us build brand awareness and drive growth & revenue through influencer partnerships. In this role you will be responsible for identifying, connecting with, nurturing and scaling relationships with prominent influencers that are authentic to the brand across all social channels ie. Instagram, Youtube, Tiktok, Facebook and others. You’ll own the process from top to bottom including communicating with influencers, curating orders, tracking social posts and analyzing and reporting out results.
For this reason, we are looking for someone who possesses a combination of skills – you understand what new parents want and you understand their social media universe; but also extremely organized, results-driven, analytical and hungry to have a direct impact on our growth and stream of revenue.
Responsibilities
- Source and Vet Influencers: Conduct research to identify, vet, and prioritize influencers aligned with our brand values and the parenting space.
- Outreach and Communication: Manage all influencer communications—from initial outreach to long-term relationship building, ensuring a personal and welcoming touch.
- Community Engagement: Stay updated on celebrity and influencer life events (e.g., pregnancies, births, milestones) to connect with them authentically and welcome them to the Lovevery community.
- Database Management: Maintain an organized internal database of influencer relationships and provide regular updates.
- Affiliate Program Management: Develop and manage influencer affiliate programs, with experience using tools such as Grin.
- Content Negotiations: Secure creators for organic and paid social channels, negotiating deals for content creation and whitelisting.
- Performance Tracking: Monitor influencer activity, track key KPIs, and source/tag UGC for use across Lovevery’s platforms.
- Analytics and Reporting: Create and present analytical reports on social media activity, influencer performance, and ROI.
Attributes required for success in the role
- Goal-Oriented: Thrives on hitting performance goals and driving incremental revenue for the brand. Equally effective working independently or cross-functionally to drive program goals.
- Data-Driven: Strong analytical skills to evaluate opportunities and make decisions based on performance metrics.
- Forward-Thinking: Manages high volumes of influencer activity with a process-driven mindset, building scalable workflows that grow with the program.
- Brand-Savvy: Deep understanding of the Lovevery brand and the parenting space, including trends, celebrities, and life milestones relevant to new parents.
- Strong Communicator: Exceptional communicator who builds effective relationships with influencers and collaborates seamlessly across internal teams.
About You
- Passion for parenthood and early childhood development; deep empathy for parents and understanding of the parenting community on social media.
- Natural proficiency in social media with an intuitive sense for trends, celebrities, and influencers.
- Experience working with European and UK-based influencers, with an established network of contacts in these markets.
- Proven experience with influencer affiliate programs and tools like Grin.
- Knowledge of paid social tactics such as boosting and whitelisting content.
- Background in influencer seeding programs.
- Exceptional organizational and project management skills, with a keen attention to detail.
- Customer-facing experience and strong relationship management abilities.
- In-depth understanding of social analytics, listening tools, and marketing platforms.
- Creative and resourceful “hustler” mentality; able to connect authentically through DMs and other channels.
- 3–4 years in marketing for a childhood, lifestyle, or fashion brand is a must.
- Bachelor’s Degree required.
- Sales experience is a plus.
- Native-level proficiency in British English or fluency in British English is preferred.
The Benefits/Perks You’ll Enjoy
- Competitive salary, benefits, and stock option package
- 25 paid holidays
- Generous parental leave for new parents
- Free/discounted Lovevery products
- Commuter allowance
Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.
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