Edtech.com's Summary

Purdue University is hiring a Senior Integrated Communications Specialist to develop, execute, and measure coordinated communication strategies for Purdue Agriculture across digital, social, search, and content channels. The specialist pairs creative thinking and data-driven decisions with expertise in search engine optimization, generative engine optimization, accessibility, and user experience so audiences can discover and engage with the college's content.

Highlights

Build and carry out a strategic plan that sustains the college's academic reputation in ranking and engagement areas.
Collaborate with Agricultural Research and Graduate Education on graduate recruitment and other division priorities.
Develop a marketing plan that identifies audiences, promotes new programs at Purdue University Indianapolis, and measures impact.
Support the Victories and Heroes fundraising campaign and the One Health initiative.
Apply SEO, GEO, accessibility, and user experience principles to help audiences find Purdue Agriculture content.
Bring a bachelor's degree in communications, computer graphics, or a related field.
Show five years of experience in marketing and communications.
Draw on experience developing, executing, and measuring strategies across digital, social, search, and content channels.
Write well and work confidently in Adobe Creative Suite and social media, with beginning-level photography, videography, or graphic design knowledge.
Work a hybrid model, with most work on campus and flexibility to work remotely as appropriate.

Senior Integrated Communications Specialist Full Description

Job Summary

You approach communications with creativity, strategy and curiosity. You’re motivated by developing fresh ideas, experimenting with new approaches and using data to understand what’s working, identify opportunities and make every communication more effective.

As the Senior Integrated Communications Specialist in Agricultural Communications (AgComm), you’ll develop, execute and measure coordinated strategies across digital, social, search, content and other communication channels. You’ll combine strong communication skills with creative thinking, data-driven decision making and expertise in search engine optimization (SEO), generative engine optimization (GEO), accessibility and user experience principles to help audiences discover and engage with Purdue Agriculture content.

This is a role for someone who enjoys both the big picture and the details, and who sees new possibilities in the ever-evolving communications field. You’ll have the opportunity to shape innovative, strategic communications for the No. 3-ranked agricultural college in the U.S. and No. 6 in the world (QS World University Rankings, 2026) and tell stories with global impact.

What You'll Be Doing:

College’s Academic Reputation:

Continued development, implementation and analysis of strategic plan to increase and sustain College’s academic reputation within key sectors related to rankings and engagement

Collaboration with Agricultural Research and Graduate Education (ARGE) in additional areas related to graduate recruitment and other division priorities

Purdue Indianapolis outreach (and other programs identified as strategic priorities):

Develop and execute marketing plan to identify audiences, promote programs and measure impact on behalf of new programs in Purdue University Indianapolis

Ongoing support for Strategic Priorities:

Victories and Heroes fundraising campaign
One Health

What We're Looking For:

Bachelor’s degree in communications, computer graphics or a related field
5 years of experience in field of marketing and communications
Previous experience developing, executing and measuring coordinated communications strategies across digital, social, search, content, and other communication channels
Strong, proven writing skills; working knowledge of Adobe Creative Suite; social media skills; beginning level knowledge and interest in photography/videography/graphic design

What We'd Like You to Know:

This is a hybrid position, with most work taking place on the West Lafayette campus and flexibility to work remotely as appropriate.
Learn more about Purdue’s benefits summary
Purdue will not sponsor employment authorization for this position
A Background Check is required for employment in this position
FLSA: Exempt (Not Eligible For Overtime)
Retirement Eligibility: Defined Contributions Waiting Period

Career Stream

Professional 3

Pay Band: S070
Job Code: 20003619

Career Path Maker: https://www.purdue.edu/hr/careerpathmaker/

Who We Are

Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.

Equal Opportunity Employer

Purdue University is an equal opportunity/equal access university

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Senior Integrated Communications Specialist

Edtech.com's Summary

Senior Integrated Communications Specialist Full Description

Senior Manager, GEO Strategy & AI Search Activation

Communications & Marketing Specialist

Manager of Marketing, Paid Search

Lifecycle & Content Marketing Lead

Assistant to the Vice President & Chief Communications and Marketing Officer