CodePath
Senior Manager, Growth Marketing & Outreach
CRM
Salesforce
Edtech.com's Summary
CodePath is hiring a Senior Manager, Growth Marketing & Outreach. This role leads execution of digital outreach and campaign operations, managing targeted email and SMS campaigns, virtual info sessions, and student re-engagement programs to promote course enrollment and optimize engagement among faculty, career centers, and student networks. The position reports to the Director of Growth and drives enrollment growth through data-driven campaign optimization and AI-assisted personalization.
Highlights
- Owns digital outreach to faculty, career centers, and academic champions using HubSpot and AI tools.
- Executes semester outreach cycles with segmentation, sequence building, and response monitoring.
- Manages email and SMS campaigns to improve admitted-to-enrolled student conversion.
- Conducts re-enrollment outreach to encourage course completion for job success.
- Coordinates national virtual info sessions including scheduling, facilitation, and follow-up.
- Collaborates closely with admissions and communications teams for consistent messaging.
- Tracks campaign performance metrics and identifies optimization opportunities.
- Grows and maintains relationships with faculty advocates and student organizations like ColorStack, NSBE, SHPE.
- Requires 2-4 years of experience executing high-volume email or outbound campaigns and building HubSpot sequences.
- Compensation ranges from $110,000 to $150,000 annually, with a robust benefits package including health insurance, 401(k), paid parental leave, and professional development support.
Senior Manager, Growth Marketing & Outreach Full Description
CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders.
We deliver industry-vetted courses and career support centered on the needs of first-generation and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow.
With over 40,000 students and alumni from 1,000 colleges now working at 4,050 companies, we are reshaping the tech workforce and the industries of the future. CodePath is supported by Amazon, Andreessen Horowitz, Anthropic, Comcast, Google, JP Morgan Chase, Knight Foundation, Meta, New Profit, Salesforce, and The Studio at Blue Meridian Partners, among others.
About the Role
Location: Remote, United States
Role Type: Full-Time
Reporting to: Director of Growth
Compensation: $110,000 to $150,000 per year
The Senior Manager of Growth Marketing & Outreach leads the execution for CodePath’s outreach and campaign operations. You’ll own the full digital outreach program, promoting our courses and driving enrollment through student groups, faculty champions, career services and more. You will optimize HubSpot sequences, email and SMS lifecycle campaigns, virtual info sessions, and re-enrollment outreach, driving both top of funnel enrollment and student re-engagement.
You’ll work closely with our Admissions Lead, who owns HubSpot administration and enrollment pipeline data, and coordinate with the student communications team on voice and messaging consistency. You report to the Director of Growth.
This is a key hire for our Growth team, and the right hire can have a profound impact on our 2026 enrollment goals, amplifying our reach and impact.
Key Activities
- Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contacts
- Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate
- Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment
- Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success
- Coordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion tracking
- Collaborate with student communications to maintain consistent voice and messaging across all outreach channels
- Track campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the Director
- Grow and maintain the champion network: faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.)
Qualifications
Required
- Outreach and lifecycle execution: 2-4 years running high-volume email or outbound campaigns. You’ve built HubSpot (or equivalent) sequences from scratch. You think about timing, segmentation, and personalization, not just send volume
- Systems-oriented: You build workflows that don’t require constant manual intervention. Comfortable with automation, conditional logic, and CRM hygiene. You leave things cleaner than you found them
- Data-forward: You obsess over open rates, click rates, and conversion data and use them to iterate. You don’t need a data analyst to interpret your own results (although they are here to support heavy lifting)
- AI-forward: You use AI tools in your day-to-day work, for personalization, copy iteration, sequence optimization, or research. You’re curious about what’s possible and not waiting to be told
- Clear communicator: You write outreach copy that gets responses. You can adjust tone and message across faculty, students, and institutional partners without losing the thread
Preferred
- EdTech, enrollment marketing, or higher education outreach background
- Experience with university audiences: faculty, department chairs, career center staff, academic advisors
- Familiarity with national student organizations (ColorStack, NSBE, SHPE, etc.) and how partner outreach works
- HubSpot certification or deep hands-on experience building sequences and workflows
- Commitment to CodePath’s mission to advance economic mobility through education
Compensation
CodePath has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Senior Manager level position at an annual salary of $110,000 to $150,000. Salary is determined based on your relevant experience and skills as evaluated through our interview process.
Full-Time Employee Benefits
This is a 100% remote position—work from anywhere in the U.S.! CodePath prioritizes employee well-being with a competitive benefits package to support your health, financial security, and work-life balance.
- Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program
- Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection
- Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)
- Professional Growth: $1,000 annual professional development stipend and home office setup support
- Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
- Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings
Pay range
$110,000—$150,000 USD
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