Edtech.com's Summary

Risepoint is hiring a Senior Manager, Marketing Analytics. This role involves developing campaign performance metrics, analyzing ROI and conversion data, and enhancing reporting dashboards using tools like Salesforce, SQL, Python, GA, and Power BI/Tableau. The position requires collaborating with various teams to optimize marketing strategies and build scalable analytics frameworks that improve customer acquisition and resource allocation.

Highlights

Develop and manage marketing analytics products including dashboards and machine learning models.
Analyze campaign performance and ROI to influence marketing resource allocation and optimization.
Implement marketing mix modeling and A/B testing to generate actionable insights and recommendations.
Collaborate with marketing, strategy, operations, and data science teams to optimize funnel performance.
Present complex data insights clearly to influence strategic decision-making and serve as a trusted advisor to marketing leadership.
Lead key analytics projects and provide guidance to junior analysts and offshore teams.
Required technical skills include proficiency in Salesforce, SQL, Python, Google Analytics, Power BI, and Tableau.
Qualifications include a Bachelor’s degree in Business, Marketing, or related field and 7+ years of experience in brand, portfolio, product, or campaign management.
Experience in higher education marketing or enrollment and working with senior leadership in higher education institutions is essential.
Risepoint offers comprehensive benefits including PTO, medical, dental, vision, retirement plan with company match, parental leave, wellness programs, and professional development opportunities.

Senior Manager, Marketing Analytics Full Description

Senior Manager, Marketing Analytics

US - Remote

Full time

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

Reporting to VP of Marketing Analytics, this role will be responsible for developing campaign performance, analyzing ROI and conversion metrics, and enhancing reporting/dashboarding capabilities using tools like Salesforce, SQL, Python, GA, and Power BI/Tableau. You’ll play a key role in streamlining reporting processes, AB Testing, optimizing marketing mix models, and leveraging data and building/leveraging ML Model to drive better decisions for the Marketing organization.

You will collaborate with marketing, strategy, operations, data science, and leadership teams to help optimize funnel performance, marketing resource allocation, improve customer acquisition strategies, and build a scalable analytics framework.

Key Duties and Responsibilities

Description

Strategic Thinking: Build roadmap for scalable analytics products (Dashboards and ML Models) to support decision-making and marketing strategies in collaboration with the leadership.
Analytical Excellence: Develop analytical tools to understand and influence resource allocation, campaign optimization, and insights generation for executive leadership and practitioners.
Marketing Optimization: Build, develop and/or manage development of Marketing-Mix-Model, A/B testing, generate insight/recommendations and develop scenario(s) for optimized resource allocation.
Test Hypothesis: Generate Hypothesis from analysis and help develop measurement plans to test the hypothesis in real world environment.
Story Telling: Present complex data insights to clients in an easy-to-understand manner, influencing strategic decision-making.
Problem Solving: Own key analytics projects from start to finish, providing guidance to junior analysts and offshore teams.
Collaborator: Collaborate with cross-functional teams to optimize marketing strategies and measure campaign performance.
Stakeholder Management: Serve as a trusted advisor to marketing, building strong relationships and identifying opportunities for growth.

Additional Position Responsibilities

Perform in accordance with Risepoint Policies
Perform other duties as assigned

QUALIFICATIONS

Bachelor’s Degree - Business, Marketing or related field

7+ years of experience Brand management, portfolio management or product management or campaign management

Higher Education market knowledge – marketing or enrollment experience and online higher education

Collaborate, partner and influence leadership levels from the C-Suite to the Director level or equivalent levels in higher education, i.e. university leadership, program and college leadership.

Analytical, quantitative, and problem-solving capabilities

Advanced

Experienced people-leader and proven success in driving results in highly matrixed organizations

Communication and presentation skills across all levels of an organization

Solid understanding of digital marketing (paid search, social media, SEO)

Intermediate

Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.

Risepoint offers the following comprehensive benefits:

18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off

Supplemental Benefits:

Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Original Job Description