Duolingo
Senior Marketing Analytics Manager
🇺🇸 Hybrid - New York, NY
🕑 Full-Time
💰 $153K - $258K
💻 Marketing
🗓️ August 26th, 2025
Python
SQL
Tableau
Edtech.com's Summary
Duolingo is hiring a Senior Marketing Analytics Manager to enhance its marketing analytics capabilities. The role involves creating data-driven insights about global marketing campaigns, collaborating with data science and marketing tech teams, and developing strategies to optimize user acquisition and campaign impact.
Highlights
- Analyze the impact of global performance marketing campaigns to drive data-driven decision making.
- Develop approaches to grow Duolingo's user base through marketing optimization.
- Collaborate with data science to understand user cohorts and behaviors.
- Define marketing KPIs and track progress against targets.
- Utilize SQL for data extraction, cleaning, and transformation from complex databases.
- Create dashboards and visualizations using tools like Tableau or Data Studio.
- Require a Bachelor’s degree in Statistics, Mathematics, Economics, or related STEM field.
- Minimum 4 years of experience working as a marketing analyst with digital campaign data.
- Strong ability to communicate complex analyses into actionable insights.
- Salary range from $153,000 to $258,000 USD, plus equity and benefits.
Senior Marketing Analytics Manager Full Description
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and even though we've made a lot of headway, we still have work to do — and that’s where you come in!
Duolingo’s designers care about creating high-quality experiences that look and feel fun. From animators to writers, product designers to researchers, Design brings purpose, feeling, and delight to every interaction with our brand, inside the app and out. As a designer, you’ll join a culture of creativity and craft, where we have a high bar for excellence and an endless curiosity about how to bring more unexpected quirk and fun to the pursuit of learning.
Join us in our mission to develop education for our half a billion (and growing!) learners around the world.
About the role
We are building a world-class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. For this growing team, we're looking for a curious marketing analytics manager to help us build the foundations of measuring and understanding the impact of our media spend. You will serve play a key role in enabling data-driven marketing campaigns for Duolingo.
You will...
- Create data-driven insights about the impact of our global performance marketing campaigns
- Develop new approaches to grow our user base through data-driven marketing optimization
- Partner with our data science team to better understand our new user cohorts and user behaviors
- Act as a thought partner in defining marketing key performance indicators and tracking progress against target metrics
- Mold data from multiple sources to answer key strategic marketing questions
- Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
- Bridge analytics and marketing, speaking both languages
You have...
- Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
- At least 4 years of experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions
- Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
- Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
- Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
- Demonstrated strong intellectual curiosity
- Able to work in our New York office
Exceptional candidates will have...
- Hands-on experience running and optimizing digital app install campaigns
- Expertise working with R, Python, or other statistical software
- An impressive Duolingo XP or streak!
We post a multi-level salary range for all of our roles.
This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.
Salary Range:
$153,000—$258,000 USD
Take a peek at how we care for our employees' holistic well-being with our benefits here.
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
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