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Senior Marketing Director, Duolingo English Test

🇺🇸 Pittsburgh, PA

🕑 Full-Time


💻 Marketing

🗓️ December 4th, 2022

Mandarin Global
Our mission at Duolingo is to develop the best education in the world and make it universally available. But we’ve got more left to do — and that's where you come in!
Duolingo is the most popular language-learning application in the world, with over 500 million users and over half a billion exercises completed daily. Beyond our core learning product, we have also entered into literacy with Duolingo ABC, English proficiency testing with the Duolingo English Test, and even Math.

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!

The Duolingo English Test is an alternative to traditional high-stakes testing — through a Duolingo-style experience: convenient, fast, and affordable. Students interested in studying abroad can certify their English with the Duolingo English Test in place of other standardized tests like the TOEFL and IELTS. We are now accepted by 4,000+ higher education institutions worldwide. Using AI and remote proctoring, we enable students to take the test online, on-demand, anywhere in the world. If you love making a difference in education through technology, this is the place for you.

We are looking for a strategic, resourceful, and analytical leader responsible for the Duolingo English Test's marketing function and strategy to help grow our business globally.

You Will...
  • Lead our marketing strategy and support our go-to-market strategy to increase adoption by all stakeholders.
  • Be responsible for DET’s marketing function, budget, market research, communications, advertising, and public relations
  • Grow brand awareness and indirectly drive revenue growth through marketing activities
  • Identify brand growth opportunities by understanding regional-specific audiences, the competitive landscape, consumer trends, and market data
  • Ensure a consistent brand across territories and consumer touchpoints
  • Build and track country-specific marketing metrics
  • Develop the structure of DET’s marketing team
  • Coordinate DET’s marketing efforts with the company’s financial and branding goals
  • Travel to international markets to coordinate our marketing operations and help drive campaign and business objectives

  • 10+ years of consumer marketing experience across multiple dimensions - brand, performance, strategy, and analytics
  • Experience managing a remote team, building strong HQ relationships, and effectively upscaling teams
  • Experience living and working outside of the US
  • Proficient in a second language
  • Willingness to engage with partners in time zones around the globe
  • Ability to travel internationally frequently

Exceptional Candidates Will Have...
  • Passion for our mission to make high-quality language learning accessible to everyone
  • Experience with assessment products and startups
  • Fluency in Mandarin
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