Guild Education
Senior Marketing Manager - Academy
Edtech.com's Summary
- Lead multi-channel marketing programs focused on B2B targeting Senior HR or L&D Enterprise buyers.
- Develop and execute strategies emphasizing pipeline creation and performance optimization.
- Collaborate with Marketing Operations, Product Marketing, and channel teams for program execution.
- Partner closely with Sales and Product teams and influence cross-functional stakeholders.
- Use data-driven insights to guide marketing decisions and improve outcomes.
- Experience required: 6–10+ years in performance marketing and project management.
- Preferred qualifications include experience with AI-enabled product marketing and talent management or learning sectors.
- Compensation includes a base salary range of $125,000 - $150,000 plus stock options.
- Guild partners with major employers like Chipotle, Target, Walgreens, JPMorgan Chase, and more.
- Requires excellent communication, strategic thinking, and influence skills.
Senior Marketing Manager - Academy Full Description
At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.
If you are an Internal Candidate, please apply via our Internal Job Board.
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To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, weâve identified consistent expectations for all of Guildâs people managers â helping you know what to expect from your experience here.
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We are seeking a strategic, data-driven, and creative Senior Marketing Manager - Guild Academy to lead high-impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth for Guildâs Academy product; B2B marketing to a Senior HR or L&D Enterprise buyer. This role will own key marketing programs end-to-end â from strategy and planning through execution and performance optimization â and partner cross-functionally to deliver measurable business outcomes.
The ideal candidate blends strong business acumen with hands-on execution, thrives in fast-paced environments, and has experience influencing senior stakeholders across functions.
Key Responsibilities
Strategy & Planning
- Translate product business requirements into marketing goals - with an emphasis on pipeline creation - in partnership with Marketing Operations, Product Marketing and channel teams (events, digital, social, etc.)
- Drive optimization recommendations and build performance mindset across the collective teams
Campaign & Program Leadership
- Serve as âmarketing quarterbackâ with functional disciplines (thought leadership, content, events, etc.) to execute and optimize campaign and programs
- Partner with Operations team to prioritize metrics and drive performance outcomes
- Contribute to messaging strategy (with PMM) and ensure brand consistency across touchpoints
- Drive monthly and quarterly reviews to senior leadership team
Stakeholder & Team Leadership
- Build strong trusted partnerships with the key product leadership: PMM, Solution Consultants, Product and Sales
- Influence and align cross-functional partners
- Champion best practices in marketing operations, experimentation, and execution
Qualifications
Required
- 6â10+ years of performance marketing experience
- Proven experience leading multi-channel marketing programs
- Strong strategic thinking and business acumen
- Demonstrated ability to translate data into insights and action
- Experience partnering closely with Sales and/or Product teams
- Exceptional project management and prioritization skills
- Excellent written and verbal communication skills
- Exceptional influence skills across business and marketing leaders
- Experience working in medium-sized or high-growth companies and/or digital marketing agencies
Preferred
- Experience using and/ or developing and executing go-to-market strategies for AI-enabled products
- Experience in similar categories of Talent Management/ Learning space
- Bachelorâs degree in Marketing, Business, Communications, or related field (MBA a plus)
We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package, including a base salary of $125,000 - $150,000 and stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.
Posting Date: March 6, 2026
*This role will stay open for a minimum of 3 days.
Guild partners with the countryâs most innovative employers, including Chipotle, Target, Walgreens, JPMorgan Chase, Hilton, Spectrum, PepsiCo, Tyson, and more, to build the talent needed for today and a resilient workforce for tomorrow. Guild helps employers identify, develop, and mobilize internal talent, enabling workers to gain skills for in-demand roles and companies to stay agile.
By connecting employees to real-world learning, coaching, and career support, and providing companies with actionable talent insights, Guild transforms all talent into high-impact contributors and positions companies for long-term, sustainable growth. For more information, visit https://www.guild.com.
Guild is a female-founded, certified B Corp. The company has been recognized by Fortuneâs Change the World list (2021, 2025), the Forbes Cloud 100 (2020â2025), Great Place to Work (2022â2025), CNBCâs Disruptor 50 (2021â2024), TIMEâs 100 Most Influential Companies (2022), Inc.âs Best-Led Companies (2021), Fast Companyâs World Changing Ideas (2020), and B Labâs Best for the World (2019), among many others.
Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:
- Access to low-cost, high-quality health care options through Collective Health and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
- Access to a 401k to help save for the future
- Vacation policy to rest and recharge
- 8 days of fully-paid sick leave, to take the time to heal and or recover
- Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
- Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
- Education benefits and tuition assistance to help your future development and growth
I understand that I am applying for employment with Guild and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and that Guild may use other service providers to assist in the application process. Guild may share my information with such third-party service providers in connection with my application and for the start of employment.
I understand and agree to Guild's use of my information in accordance with Guild's Privacy Policy and, for applicants that are residents of the State of California, Guild's Applicant Privacy Notice and California Notice at Collection.
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