Bright Horizons
Senior Marketing Technology Manager
🇺🇸 Remote - Watertown, MA
🕑 Full-Time
💰 $120K - $130K
💻 Marketing
🗓️ June 29th, 2025
CRM
Pardot
PowerBI
Edtech.com's Summary
Bright Horizons is hiring a Senior Marketing Technology Manager. This role manages employee-facing email and SMS programs, leveraging marketing automation, CRM, and analytics tools to enhance campaign performance and drive employee engagement and revenue. The manager will also develop the marketing analytics practice and implement data-driven strategies across multiple teams.
Highlights
- Oversee B2E employee email and SMS marketing programs and enhance customer journeys through personalized communications.
- Manage marketing technology stack including Salesforce Marketing Cloud, Dynamics (CDP), and Salesforce CRM.
- Drive campaign performance by defining audience targeting, testing strategies, KPIs, and data tracking.
- Lead development of marketing analytics for research, analysis, and data-driven recommendations.
- Collaborate cross-functionally with Automation, Salesforce, EDW, and Product teams to integrate data and insights.
- Required: Bachelor's degree in Marketing, Communication, or Business Analytics; Preferred: Master's or MBA.
- Minimum 7 years of experience with marketing automation programs, especially Salesforce Marketing Cloud and Pardot.
- Strong project management skills and familiarity with testing practices like A/B and multivariate testing.
- Compensation range: $120,000 – $130,000 annually.
- Benefits include medical, dental, vision insurance, 401(k), life, and disability insurance along with paid holidays, sick, and vacation time.
Senior Marketing Technology Manager Full Description
Senior Marketing Technology Manager - Remote
Watertown, Massachusetts, United States of America, 02472
Corporate
Full time
The Senior Marketing Technology Manager will oversee B2E eligible employee facing email and SMS programs while working closely with various stakeholders to drive campaign performance through innovative marketing strategy. The Senior Marketing Technology Manager will power user of the marketing technology stack managing marketing automation (Marketing Cloud), CRM (Salesforce), CDP (Dynamics), and project management tools to support a growing division. In addition, the senior manager will oversee the development of the marketing analytics practice, which includes the delivery of meaningful research, analysis, summaries, conclusions, and recommendations that help drive employee engagement and revenue.
This is a Remote position available in the United States.
Bright Horizons EdAssist is a leading provider of workforce education programs that future-proof organizations by building employee skills. We know the best organizations are fueled by people inspired by their jobs and professional possibilities. We help top employers around the country provide that inspiration, with affordable, targeted, and guided education programs that build professional futures. Our goal is to create pathways and learning opportunities that align employees’ career goals to organizational skills needs, addressing engagement, filling talent gaps, and transforming workforces to be ready for the future.
Responsibilities:
- Enhance the customer journey through personalized communications and digital experiences that align with EdAssist brand and messaging to increase engagement.
- Polish KPIs, set up tagging/tracking, monitor performance, implement tests, and make data-driven optimization recommendations.
- Define company’s audience targeting strategy, testing methodology and measurement of email marketing effectiveness
- Development of tools, processes and frameworks to further best practices and deliver cutting edge email marketing programs
- Work across functions as needed (Automation, Salesforce, EDW, Product teams) connecting data points to develop more robust analyses of the EdAssist ecosystem
Qualifications:
- Bachelor's Degree in Marketing, Communication, or Business Analytics is Required
- Master's Degree, MBA, Business Analytics, or Marketing is Preferred
- 7 years experience implementing and managing Marketing Automation programs and technology (preferably using Salesforce Marketing Cloud ExactTarget and/or Pardot) is Required
- Expert in Salesforce Marketing Cloud
- Experience managing projects of varying complexity; time and project management are critical skills.
- Demonstrated resourcefulness, motivation, initiative and creative problem solving.
- Understanding of employee eligibility-based marketing, targeting and segmentation.
- Ability to think strategically while also able to “roll up your sleeves” and do the hands-on work necessary to meet deadlines.
- Demonstrated success in managing complex reporting and statistical systems and tools.
- Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.)
- Must be flexible with the ability to adapt to, and drive change.
- Self-starter with strong interpersonal skills who both works well within a team and independently
- Marketing Cloud AMPScript familiarity & experience a plus.
- Experience with analytic tools encouraged (PowerBI, Qlik)
- At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.
Compensation:
The annual salary for this position is between $120,000 – $130,000 annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Benefits:
Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Life insurance
- Long-term and short-term disability insurance
Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 80 hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).
Deadline to Apply:
This posting is anticipated to remain open until 7/2/2025.Compensation: $120,000 - $130,000 / year
Life at Bright Horizons:
Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
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