Senior Media Relations Specialist

🇺🇸 Evansville, IN 🕑 Full-Time 💰 $52K - $55K 💻 Marketing 🗓️ August 17th, 2026

Edtech.com's Summary

The University of Southern Indiana is hiring a Senior Media Relations Specialist. This role involves managing and enhancing the university's public image by developing strategic media relations and social media strategies, building relationships with media and influencers, and leading communication efforts across multiple platforms to support university goals.

Highlights

Develop and implement media relations strategies aligned with the university's goals and brand.
Serve as primary media contact and advisor to university leadership on media engagement.
Manage and lead strategy for the university's main social media accounts ensuring consistent messaging and growth.
Secure earned media placements by crafting press releases, media advisories, and story pitches.
Monitor media coverage, higher education trends, and reputational issues with reporting to leadership.
Collaborate with university departments and leadership to ensure messaging consistency and promote academic initiatives.
Use digital tools and software such as Cision, Sprout, Google Alerts, and Airtable for media monitoring and project management.
Require a bachelor's degree in journalism, public relations, marketing or related field, with a minimum of 2 years experience; master's degree and 5 years experience preferred.
Salary range is $52,000 - $55,000 annually with comprehensive benefits including retirement contributions, tuition waiver, and health plans.
On-call availability is required for crisis communication and social media coverage outside standard hours.