Senior Performance Marketing Specialist - Latam

🇺🇸 Hybrid - FL

🕑 Full-Time


💻 Marketing

🗓️ May 26th, 2023

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The Company
Cambly is growing fast in all of Latin America and this is your chance to join our international team. A unique opportunity to work immersed in silicon valley's culture, with a strong entrepreneurial spirit, a lot of responsibility, and autonomy. Our company is backed by the most prestigious VC funds of Brazil and the US, sharing the same investors as Airbnb, Uber and Instagram. 

If you want to drive direct impact in business metrics as well as people's lives this is the right place for you.

The Position
Become a leader in the growth strategy of a rising global consumer brand by helping us create and deploy Paid Ads in all of Latin America, Spain, and Portugal to drive new user acquisition in a cost-efficient way. 

We are looking for someone who is data oriented, highly analytical, has solid experience in paid marketing, and will be comfortable managing budgets to optimize for profitability. This person should understand what are the determining factors that enable campaigns to scale in a profitable way. An expert at applying the scientific mindset to find user acquisition opportunities through testing and data analysis.

ADVANCED ENGLISH: English is used daily in contact with the international product, operation, support, and marketing teams that are located at the company's headquarters in San Francisco, USA.

HYBRID WORK: This job is located in Miami (Coral Gables) and it requires availability to go to the office three days a week.

The Job
  • Daily management of paid acquisition channels, from operation to analysis of the results and optimization of individual campaigns (the main channels are Facebook Ads and Google Ads).
  • Be responsible for the ROI of dozens of campaigns targeting different countries, including those of the team members you lead.
  • Own, drive, and report on key marketing efficiency metrics such as CAC, LTV, and ROAS
  • Understand your target audience and customer behaviors to create strategies and campaigns envisioning the entire user journey from account creation until the purchase
  • Analyze creative data and present insights, and strategic recommendations to the creative team
  • Apply the scientific method on a daily basis. Coming up with hypotheses and testing them to consolidate learnings and constantly increase the baseline of the team’s quality.
  • Document findings in a structured way to contribute to the company's global knowledge base
  • Collaborate with international peers in other to keep the highest possible baseline of quality in your campaigns.

The Ideal Candidate
  • 6+ years of paid marketing experience, preferably in consumer products
  • Fluent in English (Advanced writing and speaking English skills)
  • Experience with creative experimentation
  • Experience with fast-paced, high growth startups
  • Strong analytical and problem-solving skills
  • A natural strategist
  • Makes fast business decisions that prove to be profitable
  • Tag management

Nice to have
  • SQL
  • Understanding of ad platforms algorithms
  • Experience with programmatic media (DSP)
  • Spanish speaker

Life @Cambly includes
  • Cash Flow Positive for over 5 years - check us out in Forbes
  • 60M VC backed but haven't touched any of it - check out why Bessemer invested in us
  • Hybrid First Company (M, T, Th)
  • 100% of Medical, Dental, and Vision paid along with matching 401k
  • Maternity and Paternity Paid Leave
  • 20 days of true, unbothered PTO
  • End-of-year shutdown
  • Family-friendly environment with amazing WLB and Culture
  • Helping others around the world unlock economic opportunities by learning English 

Also: We are proud to be a highly inclusive company and an Equal Employment Opportunity employer. We believe in order to thrive, businesses need a diverse team and leadership. We welcome every background, identity, abilities, and mindset to join us on our mission to make high-quality English education for all.  Everyone is welcome here.