Edtech.com's Summary

Learneo is hiring a Senior Performance Marketing Specialist, Paid Media to execute and optimize paid acquisition campaigns across Quillbot’s global markets. The specialist owns day-to-day campaign performance on the primary paid channels, using structured testing and analysis to improve CAC, ROAS, and LTV. Close partnerships with Creative, Product, Data, and Engineering feed improvements to campaigns, landing pages, tracking, and measurement.

Highlights

Execute, monitor, and optimize campaigns across channels, starting with mobile app, remarketing, and acquisition campaigns.
Set up campaigns, covering quality assurance, bidding, targeting, pacing, creative rotation, and tracking.
Analyze performance across products, markets, audiences, and channels, linking media metrics to conversion, revenue, CAC, and LTV.
Manage spend within approved budgets and recommend reallocations based on performance.
Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats.
Partner with Creative, Product, Data, and Engineering to improve ads, landing pages, and campaign tracking.
Own remarketing campaigns that re-engage lapsed and engaged users through segmentation, creative sequencing, and frequency.
5+ years of hands-on performance marketing experience, preferably in a B2C subscription or consumer technology business.
Deep hands-on experience with Apple Search Ads, Google, Meta, and TikTok, plus GA4 and Looker.
Remote role open to candidates authorized to work in India, with a hybrid and remote model and flexible working hours.

Senior Performance Marketing Specialist, Paid Media Full Description

Role Overview

We are looking for a hands-on Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across Quillbot’s global markets. Reporting to the Manager, Performance Marketing, you will own day-to-day campaign performance across our primary paid channels and use structured testing and analysis to improve CAC, ROAS, and LTV. You will partner with Creative, Product, Data, and Engineering to improve campaigns, landing pages, tracking, and measurement. This is a senior individual contributor role with direct ownership of campaign execution, optimization, and performance recommendations.

Responsibilities

Execute, monitor, and optimize campaigns across multiple channels and objectives, starting with Mobile App, Remarketing and Acquisition campaigns for established and new products, while supporting new channels and objectives as our mix evolves.
Setup campaigns on certain channels, quality assurance, bidding, targeting, pacing, creative rotation, and tracking.
Analyze performance across products, markets, audiences, and channels; connect media metrics to conversion, revenue, CAC, and LTV; and identify opportunities to improve acquisition efficiency across the funnel.
Manage spend within approved budgets and recommend reallocations based on performance and growth opportunities.
Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats.
Partner with Creative and Product to turn performance findings into stronger ads and landing-page improvements.
Partner with Data and Engineering to validate campaign tracking and apply attribution and incrementality insights to optimization decisions.
Own and optimize remarketing campaigns across paid channels, targeting lapsed and engaged users through audience segmentation, creative sequencing, and frequency to drive re-engagement, retention, and repeat conversion.

Qualifications

Bring 5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business.
Demonstrate success optimizing multi-channel campaigns, managing pacing, and making data-based budget recommendations against acquisition and revenue goals.
Bring deep hands-on experience with Apple Search Ads, Google, Meta and TikTok.
Use strong analytical judgment to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions.
Understand attribution and incrementality concepts and use measurement findings to inform campaign decisions.
Communicate performance findings and recommendations clearly through dashboards, written updates, and structured presentations.
Collaborate effectively across remote, cross-functional teams and manage multiple campaigns and priorities with a high degree of ownership.
Bring experience executing campaigns across international markets, including the United States, United Kingdom, or European Union.
Work confidently with GA4 and campaign reporting or visualization tools such as Looker.
Have experience applying findings from incrementality tests or marketing mix models to inform campaign decisions.

Bonus Points

Show interest in AI-powered products, writing tools, or education technology.

Benefits & Perks

Competitive salary and annual bonus
Medical coverage
Life and accidental insurance
Vacation & leaves of absence (menstrual, flexible, special, and more!)
Developmental opportunities through education & developmental reimbursements & professional workshops
Maternity & parental leave
Hybrid & remote model with flexible working hours
On-site & remote company events throughout the year
Tech & WFH stipends & new hire allowances
Employee referral program
Premium access to Quillbot

*Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.

This role is eligible for hire in India. Candidates must have existing authorization to work in India and must not require current or future company sponsorship for employment authorization.

We are a virtual-first company with employees primarily in the United States, Canada, and India. Our compensation approach is market-based and varies by location while ensuring fairness, consistency, and transparency.

The base pay for this role is determined by several factors, including: relevant professional experience; skills and expertise; scope and responsibilities of the role; and internal equity considerations. In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location.

We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender-neutral criteria in alignment with pay transparency requirements.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!

We are an equal opportunity employer and value diversity and inclusion within our company. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.

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Edtech.com's Summary

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